5 ways to be included on other people’s Twitter lists

9/1/2010 By Joan 2 Comments

Twitter lists that list Joan Stewart, The Publicity HoundWhen I hosted the recorded webinar last week on How to Use Twitter Lists & Directories to Promote Your Expertise and Build Your Brand,  I encouraged participants to get onto as many Twitter lists as possible because lists are a powerful form of free advertising. 

One of my suggestions was to write a blog post telling readers the types of lists where you’d be a perfect fit, and then suggesting that they add you to existing lists on those topics, or create new ones.

But before you do that, it’s helpful to first find out how people on Twitter perceive you.  This will give you other ideas to add to the list of topics on which you’re an expert, and some of them might surprise you. The instructions below are included on the handouts from last week’s webinar, and the entire package is available here.

To see whose lists you’re on:

  • Log into your Twitter account
      
  • Go to your Home page
      
  • Look in the upper right corner, near your gravatar, for the word “Listed.” It will tell you how many lists you’re on.
      
  • Click on it. You’ll see all the names of the lists and the gravatars of the people who created them. The names of the lists will be in bold.

Scan the list and you should start to see a pattern. The screenshot above shows some of the 668 lists I’m on. Many of the lists are devoted to PR, publicity, marketing communications, book marketing and social media.

Now that you have a good idea how you’re perceived, write a blog post like this one, suggesting that your Twitter followers add you to their lists on certain topics.
    
   
Add Me to These Lists

Here are topics for other lists you can consider adding me to, based on many of the other lists on which I appear:

Writing or Writers

Editing or Editors

Journalists or Journalism

Marketing

Authors

Business Women

Small Business

Online Marketing

Digital Marketing

Self-promotion

Shoestring Marketing

Book Publicity

Resources for Authors

Inspiring Quotes

Humor

Entrepreneurs

Advertising/Marketing

PR Pros

Press Releases

Blogging or Bloggers

Dog Jokes (I include a dog joke in each issue of The Publicity Hound’s Tips of the Week, my free weekly ezine, and often share it on Twitter)
     
     
Other Ways to be Included on Twitter Lists

1. Tweet helpful, relevant content frequently and forego the “here’s what I’m doing today” tweets. Help people solve their problems!

2. Add yourself to your own lists if you’re a perfect fit. Remember that other people will be subscribing to your lists. If you’re a small business expert, for example,  and somebody is following your list of small business experts, you want to be on it.

3. Include a short blurb in your email signature suggesting that people add you to their lists, with a link to your Twitter page.

4. Ask! Don’t be shy about suggesting that people add you to a particular list they’ve created. They might be grateful that you’ve helped them grow their lists.

Be sure to reciprocate. Welcome requests from other people who ask you to put them on your lists.

What other ways do you use Twitter lists? Is there anything about lists that you don’t understand? Sharre your own tips here on how to get onto other people’s lists.

Filed Under: Advertising, Authors & Publishers, Blogs, Business Promotion, Press Releases/News Releases, Social media marketing, Special Events, Twitter Tagged With: , , , , , , ,

If you MUST stage a groundbreaking event, try this

8/31/2010 By Joan Leave a Comment

community groundbreaking in fairfax, virginiaYou can lump groundbreaking ceremonies, check-passings and ribbon-cuttings into one category.

They’re tired, lifeless events staged for the media and to stroke the organizers’ egos. Smart Publicity Hounds avoid them at all costs.

But if you absolutely MUST have a groundbreaking event because your boss demands it, here’s a different twist on a tired theme. It’s courtesy of Lois Kirkpatrick of the Fairfax County Department of Family Services in Fairfax, Va. Lois submitted a “Help This Hound” question for my blog and ezine a few weeks ago, and got some great ideas from my readers about alternatives to cliche groundbreaking ceremonies.

man with daughter at community groundbreaking eventWhen Lois emailed her question to me, she mentioned a clever idea for a groundbreaking her department hosted several years ago that actually resulted in fabulous publicity in her local weekly newspaper.
“We asked the community to bring their own shovels, trowels, pick axes—any kind of digging implement they had—to help us break ground. So we ended up with a bunch of kids digging in the dirt, surrounded by VIPs. The attached aren’t the photos that took up the entire front page of a local paper, but they give you an idea of the event.
“It was very successful!”

How about other fun alternatives to traditional groundbreakings, ribbon-cuttings and check-passings? What have you done in your own community to generate publicity for these otherwise staid events?

Filed Under: Newspaper Publicity, Special Events Tagged With: , ,

Italian restaurant in Texas hurting; needs marketing tips

8/24/2010 By Joan 31 Comments

pizzaDeborah Lott of Giddings, Texas, writes:
  
“My husband and I opened a casual pizza and Italian restaurant in the small Texas town of Giddings, population 5,000, on Hwy. 290, a major highway between Austin and Houston.
   
“We have been open for only six months and are having a hard time getting local residents to dine here.  Money is tight so advertising has been minimal. 

“We are open to any and all ideas to help us keep our doors open. The first three months we were open, we were doing great, but this summer has been a hardship.”

Have ideas for Deborah? Please share them below. And then email me you rown “Help this Hound” question. 

Filed Under: Advertising, Business Promotion Tagged With: , ,

How to turn a Golf Digest article into more publicity

8/22/2010 By Joan Leave a Comment

Cover of the June 2010 issue of Golf DigestWhen you land a big story in a magazine, it’s all too easy to become giddy with excitement, and miss doing the hard work necessary to “publicize the publicity” and turn one media hit into what can become multiple hits.

Larry Jacobs reminded me of that a few days ago when he participated in the teleseminar call I hosted with John Eggen on how to “Write a Client-attracting Book Fast That Makes $150,000 Before It’s Published.” (If you missed that call, you can access the replay here. It includes a killer Q&A session.)
   
Before the call began, Larry asked me how he can capitalize on a full-page article written about him in the June 2010 issue of Golf Digest. Larry is an expert on how golfers can lose weight, and the article discussed how he approached veteran NBC sports on-course reporter Roger Maltbie and, through coaching, helped him lose 35 pounds. It also appeared in the June 2010 print magazine.
  
“Since it appeared, I use the link in most of my communications with people,” Larry said. “I’d like to know how to parlay this article into PR, more articles, interviews, sales and anything else you can think of.”
 
Here are my ideas on how to do that:
  
Use the Word Expert
First, start referring to yourself everywhere as an “expert on weight loss for golfers,” or however you want to describe yourself. The media, as well as consumers, flock to experts. Use this word in your email signature, bios and at the end of articles you write. Optimize your website for the keyword phrase.
 
Email Signature
Link to the online article in your email signature. You can also use something like this just under your name:  ”See how I helped NBC sports on-course reporter Roger Maltbie shed 35 pounds, in the June 20120 issue of Golf Digest.”
  
Golf Newsletters
I don’t golf, but I’m betting there are dozens of print and electronic newsletters devoted to golf. Contact the editors and offer to write an article about how you coach the PGA golfers. Be sure to tell them about the Golf Digest article, and link to it when you pitch them. You told me your target audience is mostly Baby Boomers and seniors, so look for newsletters directed at that niche, too.
   
Press Releases
Write a press release about the article, even two months after it appeared. Remember that the article and press release will probably stay online forever.
  
Distribute the press release through a service like PR Newswire. Dan Janal has a great offer that guarantees that the article will show up on more than 50 influential, high-traffic websites including Forbes.com, Hoover.com, Reuters.com, and dozens of sites for local business journals. Those business people are a perfect match with the topic of golf.
   
In addition to pulling traffic, Larry, your website will get inbound links from those influential business websites, which means that Google will view your site as more authoritative.  The more inbound links to your site from other high-traffic sites, the higher the page rank Google grants to your own website.
   
The press release should also be sent to your professional associations, trade groups, even the magazine or newsletter published by your alumni association.   Learn how to write an online press release with my free press release tutorial.
  
Articles
Write articles about your topic for article directory sites like EzineArticles.com, plus all the high-traffic websites that appeal to golfers. Be sure to mention the Golf Digest publicity in the blurb at the end of your own articles.
   
Video
Are you creating video about how golfers can lose weight? If not,  create one that mentions the Golf Digest article, offers a few tips and leads people to your opt-in page.
  
Video is one of the most powerful ways to pull traffic and promote your business. Try to get video testimonials from all the PGA golfers and other celebrities who you’ve helped, and use those at your website and at the video-sharing sites.
  
Facebook Fan Page & Groups
Create a Facebook Fan Page for golfers who want to lose weight, and link to the article from the page. You should also search Facebook’s groups and see which ones include golfers in your target market. While participating in the groups, mention the article in Golf Digest.
  
Online Media Room
Create an online media room where you can link to the Golf Digest article and mention other publicity you’ve gotten.
  
Twitter
Larry, are you tweeting? If not, start. Your tweets should mostly be about how golfers can lose weight. Include a short blurb about the Golf Digest article in your Twitter profile. Great for your credibility!
  
Order Reprints
You never know when you might need reprints of the article.  So it would be worth your while to order as many copies of the June issue of Golf Digest as you can afford, or see if the magazine sells reprints.  Many larger magazines have reprint services.
   
Pitch the Inflight Magazines
Cover of American Wayinflight magazineThe target audience for these publications—business people and frequent travelers—is perfect for you!  How about offering the magazines a list of tips on how golfers can lose weight?  In your pitch, mention the June article.
  
Here’s a powerful tip for really catching the editor’s attention. If you helped a golfer from an area that’s served by the magazine, mention it in your pitch. For example, if you worked with an Australian golfer who’s fairly well-known, mention that when you pitch Qantas magazine, which serves Australia. 
  
A Podcast
You said you have an audio product that consists of a series of recorded teleseminars you hosted. You can excerpt short five-minute segments from the product and turn them into separate podcasts, each mentioning the article in Golf Digest.
  
Ask for Referrals to Other Golf Media
Contact Golf Digest Contributing Editor Mark Soltau who interviewed you and ask him to suggest names of journalists who work for other golf media, or golf bloggers, and might be interested in your story. He might be happy to help.  By the way, did you ever thank him for the article? If not, it isn’t too late to send a handwritten thank-you note.
    
Pitch Bloggers
Bloggers who write about golf or weight loss might love your tips, or a guest blog post. When you pitch them, be sure to mention the Golf Digest article. See How to Pitch the Best Bloggers and Create a Media Explosion.
    
Those are my tips, Larry.
  
OK, Publicity Hounds, what about yours? Let’s hear your ideas on how Larry can recycle that great publicity.

Filed Under: Blogs, Business Promotion, Facebook, Magazine Publicity, Pitching the Media, Press Releases/News Releases, Publicity for Niche Markets, Twitter, Writing Articles, YouTube Tagged With: , , , ,

5 ways to use Twitter lists for PR, publicity

8/20/2010 By Joan 5 Comments

Twitter lists Joan Stewart is on I’ve been inundated with questions from Publicity Hounds about how to use Twitter lists. 

Lists are all the rage right now, for so many reasons.

They save you time two major ways. First, they help you categorize, group and isolate the tweets of people within a specific industry, niche or topic so you don’t have to search through your miles-long Twitter feed for their tweets. Lists also one of the most powerful research tools on the planet if you’re looking for experts within a niche. 
  
They help you spy on your competitors and let you know instantly which influential people they’re following on Twitter. Lists also help position you as an expert in your field. I’m on 660 lists, many devoted to the topics of PR, publicity and social media.  That’s a ton of free advertising!

When I host the webinar How to Use Twitter Lists & Directories to Generate Publicity and Build Your Brand on Thursday, Aug. 26, I’ll be discussing and illustrating dozens of tips, including these five ways to use Twitter lists in a publicity or PR campaign. You can use some of these tips even if you aren’t tweeting:

  1. Save hours of time researching  journalists, broadcasters, Internet radio hosts, freelancers, beat reporters, editors and others by looking for lists that other people on Twitter have created. Within seconds, you can even find lists of journalists in specific cities, like this list of Milwaukee media that Tom Snyder, president of a Milwaukee web design company, created on Twitter. (You can do this even if you aren’t tweeting.)
      
  2.  Want to get in front of influential bloggers who write about a particular topic? Save hours of time by finding them on Twitter lists that other people have created. (You can do this even if you aren’t tweeting.) 
      
  3.  If your favorite journalists, or journalists who you want to notice you, are on Twitter, and you have a Twitter account, create a “(Fill in the blank) Journalists” list  and add them. If you have a food-related story to pitch, for example, and you want to get in front of food journalists, add them to a “Favorite Food Journalists” list. And then let them know you’ve done so. They’ll be flattered. This is a great way to start a relationship with journalists before you pitch them. 
       
  4. Position yourself as a super-valuable source. Let journalists or bloggers who are interviewing you know about Twitter lists you’ve created where they can find other sources on a specific topic. They’ll love you for doing this!
       
  5. Pull journalists to your Twitter profile by including links to your own Twitter lists in your online media room.

I’ll be sharing more tips like these, and giving you step-by-step directions on how to use Twitter lists and directories, during the webinar. If you can’t make it, register anyway and I’ll send you the replay link where you can watch the video, as well as the MP3 link if you’d rather listen on your iPod.

As a special bonus, you’ll also get my special report “How to Use Twitter for Business to Network, Promote, Sell, Recruit & Profit.”

This webinar is filling up fast because Twitter lists are such a hot topic. Hope to see you there.

Filed Under: Advertising, Blogs, Business Promotion, Media Kits, Pitching the Media, Publicity on the Internet, Twitter Tagged With: , , ,
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