Tips, Tricks & Tools for Free Publicity
If you’re working on a new product and you’ll need ideas on how to promote it, tune in to a free webinar at 1 PM Eastern Time tomorrow, sponsored by Bulldog Reporter and The NewsMarket, the media’s online source for free video.
I can’t attend because of a previous commitment. But Bulldog’s Brian Pittman assures me that they’ll offer the link where you can view it later. Stay tuned here.
YouTube isn’t the only video-sharing website.
Check out these 10 others, courtesy of Sree Sreenivasan, at left, technology reporter for WNBC.com and WNBC-TV in New York City. He also teaches journalism at Columbia University.
Using video in your press releases is a very effective way to promote your business, or your product, service, cause or issue. It’s one of the many tips in my free tutorial “89 Ways to Write Powerful Press Releases.”
Sree, by the way, is one of the writers whose fabulous bios I refer to in my “Special Report #46: Tips for Rewriting Your Boring Bio.” You can read his bio here.
When you write a press release, who is your target audience?
a. Journalists
b. Search engine spiders that crawl the Internet looking for copy that includes the keywords people are using to search for certain kinds of information
c. Consumers and end-users who can find the release online, visit your website and download a free ebook, or maybe even buy from you
d. All of the above.
Too many Publicity Hounds mistakenly think they are writing only for journalists. So the correct answer to the question should be “all of the above.”
Writing for search engine spiders means stuffing keywords into your press release headline, subhead, first paragraph, and other places within the release so the spiders can find the release and deliver it to people looking for the kind of information you’re writing about.
But the release still has to include good writing so that humans, who are also consumers, can understand the release. And in many cases, some of those humans might also be journalists who find the release online.
Writing one press release for spiders, journalists and consumers can be difficult, but it’s possible.
Check out these tips on how to write your press releases for the search engines, courtesy of the EON, the online service recently launched by Business Wire.
In my free email tutorial “89 Ways to Write Powerful Press Releases,” I spend an entire week on search engine optimization. So far, more than 5,000 Publicity Hounds have opted into the course.
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The Publicity Hound
