Ali Brown’s 2008 ‘Blueprint-in-a-Box’ is ready

I’ve worked hard to build my business to the point where I don’t have to travel anymore. No more sleeping in airports, living in germ-laden hotel rooms or eating lousy food on the road.

I do most of my work in my pajamas, or jeans and a T-shirt. About 98 percent of my revenue is generated in front of my computer, where I can also promote myself to the hilt.

I leave my home office so seldom these days that I don’t even use a weekly planner. All my appointments are on a large wall calendar.

Most afternoons, I take a quick nap in my own bed, with Bogie asleep next to me in her kennel. During the summer, I take frequent mid-morning breaks to weed the garden or pick a bouquet of flowers. Then I make my own healthy lunch.

With the help of Christine Buffaloe, my part-time virtual assistant, I’ve cut back my work week drastically and created several new revenue streams that have boosted my income. I can take vacations and long weekends when I want, without reporting to anybody.

Oh, did I mention that I’ve got the best boss in the world? Me.

Much of what I’ve done to morph from consulting/speaking into almost all Internet marketing is the same as what Alexandria Brown, “The Ezine Queen,” teaches in her workshops. We’ve presented at the same events, and she’s the real deal.

After hours of editing, polishing, and coddling, the brand new 2008 version of her “Online Success Blueprint-in-a-Box” is finally ready. It’s perfect for anybody who hates their job, is already an expert in a certain topic, and wants to work on their own, at home, in front of their computer.

It’s the home version of the exact same program she taught live a few months ago. You can see everything you get right now (but turn down your speakers if you’re at work).

She’s selling only 147 copies of this version, so act now before you miss it. Read the success stories of her clients who have followed in her footsteps.

Speak on cruise ships once, wow ‘em, and you’re in forever

Daniel Hall says that once you’re approved to speak on a cruise ship for free, all you have to do is win over the audience and you can pretty much get invited back on that cruise line, and speak on many others.

“You are, generally speaking, approved forever,” Daniel says. “This means you can then pretty much cruise when you want as long as you give enough advance notice.”

That’s one of he big differences between speaking on cruises and speaking on shore. Daniel is an expert on the topic of speaking on cruise ships and was my guest during a teleseminar called “Speakers Cruise Free: Trade Your Talents for Free Luxury Cruises.”

Stage hypnotist Victor Maranto was on the call and told the story of his own success speaking on cruise ships.

It was Fourth of July week and Victor would leave in just four days on a nine-day vacation cruise.

Armed with a step-by-step list of instructions on how to get booked as a speaker on the cruise, he called the woman who works with speakers and ended up in her voicemail.

“I started singing to her on her voicemail,” he said. “I kept chanting her name. Then I laughed and hung up. Fifteen minutes later, she calls back and says, ‘What can I do for you?’”

He had no presentation planned but pitched seven ideas for programs. She told him he wouldn’t be able to hypnotize any of the passengers but that she wanted to hire him to present on the last day. They settled on a program called “Take Action Now: How to Unlock Your Mind’s Hidden Power.”

It all happened so quickly that Victor actually had to create the presentation on-board. He used a friend’s Power Point slides and substituted his own bullet points.

He had postcards about the presentation printed and took them with him. But he wouldn’t know until he boarded the ship exactly when he would speak, so he left the time and date blank. Once he knew that information, he filled it in, then recruited his kids to distribute the postcards to passengers.

The day of the presentation, Victor taught one woman how to overcome her fear of crossing bridges. He instructed other passengers on how to muster enough confidence to perform Karaoke. He even videotaped the presentation and now has a video that he can show other cruise ships that need speakers.

Victor followed Daniel Hall’s instructions to the letter because Daniel is the expert on how to cruise for free in exchange for presenting a program. You can too. Listen to the replay of our teleseminar.

Speaking on cruises, by the way, can generate fabulous publicity for you. For example, many cruise lines have newspapers or newsletters that are distributed daily. They might feature an interview with you. That means you get in front of passengers who come to your presentation, as well as those who don’t.

Your local daily newspaper and may even your TV station might also be fascinated by the fact that a local resident is speaking on cruise lines. And that means even more publicity for you. See “How to Get onto the Local TV News Tomorrow.” 

Wal-Mart purges 1,000+ magazine titles from its racks

Better Homes & GardensMore bad news for the publishing industry and for Publicity Hounds who are targeting primarily traditional media.

Wal-Mart is purging its racks of more than 1,000 magazine titles. The big loser? Meredith Publications, whose Better Homes & Gardens is out. So is the sister magazine, Ladies’ Home Journal. 

See which other magazines stay and which ones go in this article from the New York Post. A top of the hat to Poynter Online’s Emedia Tidbits for this one.

So what does this mean to your publicity efforts? Make sure you know other places—including traditional media and social media sites—where your target audience is gathering and paying attention. In my recent teleseminar series “How to Create a Media Plan,” I advised students to create a Top 25 media hit list—from newspapers and magazines their target audience reads to social networking sites where they are joining in the conversation.  

Know what they’re talking about and what they care about. 

Book promotion tip: ‘Cool Book of the Day’

Dan JanalHere’s a great promotion tip for authors.

My friend Dan Janal is willing to promote your books, for free, at his new site called Cool Book of the Day. You need to do three things:

1. Answer the questions below by email.
2. Post a link to the Cool Book of the Day site after the interview is published.
3. The book must be available at Amazon. If your book isn’t printed yet, hold on to the instructions and send it to him after it’s published.

Interested?

Here are the questions:

  • What’s the title of the book?
  • Who is the intended audience?
  • What is the book about (3-4 sentences)?
  • Why are you the best person to write this book?
  • How is this book different from other books on this topic?
  • Is there anything else we should know about this book?

Responses should be between 500 and 1,000 words.

Your interview will be listed in the order he receives responses, one per day.

Email the completed interview to Dan.

Ethics dispute blurs line between editorial, advertising

When I worked a newspaper editor 20 years ago, I would have been shocked to hear about a deal like this one between a hospital and a TV station.

Today, however, it’s of little surprise. That’s because the line between editorial and advertising is blurred, and it’s getting fuzzier by the minute.

WEAU TV-13 in Eau Claire, Wisconsin tried to negotiate a deal with the local Sacred Heart Hospital in which the station would air medical stories featuring personnel only from that hospital and its affiliates, but not employees of other Chippewa Valley hospitals or clinics.

TV news director Glen Mabie was so outraged that he resigned. He said he was unsure whether the hospital would pay TV-13 as part of the agreement but that the exclusive deal posed an obvious conflict of interest.

The company decided not to proceed with the agreement, but the local newspaper got wind of it. You can read the entire story headlined “Ethics Displute Leads to Resignation of WEAU News Director.

I ran this by my friend, TV producer Shawne Duperon, for her comments:

“Yikes! Kudos to Glen Mabie for taking an ethical stand. Coming from a health reporter background, this would be a nightmare as a journalist! WEAU was completely crossing every ethical boundary that literally holds the newsroom together.

“In news, everything is about finding many sources (angles) to help you tell stories for the community. It would be like only talking to the NAACP for all civil rights issues.

“Creating a deal would also alienate all the other medical resources, organizations and clinics in the community. The deal could only fall flat on its face because it violates the very existence of journalistic news gathering processes.”

My own take is that the stench from all that bad publicity is as harmful to the hospital as it is to the TV station. So if media outlets offer you a deal like this one, run the other way.

Besides, smart Publicity Hounds don’t have to sleaze their way onto TV. Shawne, who was my guest during a teleseminar a few years ago on “How to Get onto the Local TV News Tomorrow,“ says it’s easy to get on the local news and that a well-delivered pitch to the newsroom in the morning can sometimes get you onto the news that night.