The Publicity Hound’s Blog  

Do you have a great mom?

Tell the world how much you love her by nominating her as “America’s Favorite Mom.”

The top 25 moms will be featured on NBC’s “Today” show the week leading up to Mother’s Day. The audiences will vote, and the top five winners will be the focus of a prime time special airing the evening of Mother’s Day, May 11.

You can even upload photos and a video to help her win!

Posted In: Contests, Holidays, TV Publicity
posted On: 2/26/2008: 1:34 am: By Joan
Comments: No Comments

When you’ve got a great headline for a how-to article you want to write, and you’re looking for experts to provide background or commentary on your topic, consider LinkedIn, the most popular social networking site for business people.

Copyblogger explains that LinkedIn gives you access to millions of experts throughout the world—many of whom are eager to be quoted in your books, articles, White Papers, press releases, blog posts, information products, and anything else you’re writing.

How else do you use LinkedIn for your publicity campaign? 

Posted In: Authors & Publishers, Blogs, Business Promotion, Information Products, Press Releases/News Releases, Publicity Resources, Publicity on the Internet, Social networking, Writing Articles
posted On: 2/24/2008: 10:29 am: By Joan
Comments: No Comments

Cecilia Ungania, an Italian journalist who works for YouMark, emailed me a few weeks ago asking if she could translate my article “Top 10 Tips for Free Publicity” into Italian, and post it at the website.

Of course I said yes. 

It’s very strange seeing the article I’ve written and, except for a few words here and there, not being able to understand what every sentence says. You can read the longer English version here. 

If you’re interested in translating any of my articles or information products into another language, let’s talk. I am particulalry interested in hearing from people who want to translate them into Spanish. Call 262-284-7451 or email me. 

Posted In: Information Products, Publicity for Niche Markets, Writing Articles
posted On: 2/21/2008: 9:25 am: By Joan
Comments: No Comments

Piggybacking onto celebrity news and hot movies almost guarantees publicity, especially if you see the celebs misbehaving on or off screen and you take them to task.

On Monday, Consumer Reports criticized Miley Cyrus, the alter ego of Hannah Montana, and her celebrity dad, Billie Ray Cyrus, who are shown in their new movie with their seatbelts unfastened.

The magazine’s blog post unleashed comments from young fans.  Consumer Reports wrote about it again and mentioned that Bill Ray apologized for the oversight  in an interview with People Online:

“We got caught up in the moment of filming, and we made a mistake and forgot to buckle our seat belts. Seatbelt safety is extremely important.”    

See special Report #50: How to Piggyback onto Celebrity News to Promote Your Product, Service, Cause or Issue.

Posted In: Celebrity tie-ins
posted On: 2/15/2008: 10:06 am: By Joan
Comments: No Comments

Patricia Hudak of Jersey City, New Jersey writes:

“I am a young entrepreneur and recent college graduate. I started my company, Real World 101, to help graduating college seniors transition from college to the real world.

“I’ve created an informational care package for college seniors that covers all of the topics they will face such as personal finances, career, apartment living, social life, health & fitness, travel & entertainment, and success after college. The package contains seven booklets (one for each topic), a multi-media CD of tools, and materials from colleges and corporate sponsors.

“My plan is to give the care package away for free to graduating college seniors and have it sponsored by companies that want to reach these students. However, that task is proving more difficult than I had anticipated. Do your Hounds have any suggestions on how I can gain corporate sponsorship for a new product that’s targeted to an untapped market?”

Posted In: Information Products, Publicity for Niche Markets
posted On: 2/14/2008: 2:01 pm: By Joan
Comments: 13 Comments