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Italian Diorama artist needs ideas to promote artwork, crafts

11/18/2008 By 7 Comments

Susan Sogaro of Trumbull, Texas writes:

I am an Italian Diorama artist, and my hand-made, three-dimensional Nativities include town scenes which have homesteads, vendors, shops and market scenes.  Our art and gift shop caters to Italian art lovers in the U.S. Crafts range from the Diroamas to small travertine coasters and ceremic boxes and tiles.

I can’t find anyone in the Houston area doing the same work and would really like to get the word out there about my artwork, with very limited resources.  We invested all our savings in setting up the company.  Do your Hounds have any suggestions on how to promote the artwork and our online store?  You can find us at http://www.shsartandgift.com, http://www.youtube.com/susansogaro and http://www.susansogaro.blogspot.com/

Filed Under: Business Promotion, Video, YouTube

Mac or PC—which is better for creating videos?

11/11/2008 By 2 Comments

Woman with laptop

Aren’t you tired of the Mac vs. PC debate?

I know I am. Unless I’m getting ready to create a bunch of good-quality videos either for my own website or for the video-sharing sites like YouTube, and somebody comes along and asks me why I like my PC better than a Mac. I’m never sure what to tell them.

Mike Koenigs gets this question all the time, and he created a Mac vs. PC video that settles the debate once and for all. He explains:

—The benefits of each system

—The features and options you should look for

—Various brands from which to choose

—What software to get

—Where to get the best deals

This video, by the way, is the same type of video Mike urges you to create and blast out to the video-sharing sites.

Filed Under: Social media marketing, Video, YouTube

Web designer needs quick promotion tips to boost sales

11/11/2008 By 13 Comments

Nancy Cavanaugh of Milwaukee, Wisconsin asks:

I am a web designer at Cavanaugh Interactive who receives the majority of my business via word of mouth. I’ve been a freelance designer for more than 26 years, and in all that time I’ve never seen the economic situation deteriorate so quickly. Because of this, cash flow is poor and business is slow. Is there anything I can do to get attention for my business quickly and cost effectively?

Filed Under: Business Promotion, Publicity on the Internet, Video

Writers association also for speakers, experts, entrepreneurs

11/10/2008 By Leave a Comment

It’s called the International Association of Writers. But don’t let that name fool you.

The new association created by Fern Reiss, the “Expertizing” expert, offers the kinds of services that are also perfect for speakers, experts and business owners. For example, membership includes information and support in the areas of literary agents and publishing contracts, self-publishing and print-on-demand, ebooks, article syndication, speaking, media, book promotion, freelance writing, blogging and business, as well as a myriad of special offers on everything from books to press releases to writing conferences.

Looking for speaking opportunities? As a member, you’ll be part of the group’s program that promotes qualified experts for speaking engagements worldwide.

Have articles you want others to reprint? You’ll have the opportunity to syndicate your articles and columns to newspapers, magazines, websites and ezines via an articles directory.

Most authors are experts on a particular topic. Many experts are also speakers. As for business owners, most of them are experts and many are also speakers.

Because I’m a member of her contributors’ panel, you’ll see articles and audio lessons from me on publicity-related topics and social media marketing.

Fern’s site launches in just a few weeks and if you register now, for only $149 a year, you’ll get lots of extra benefits for free, plus two of my special reports of your choosing. Just use promo code “JS” when you sign up.

This is an inexpensive way to publicize almost any business.

Filed Under: General

How to find social networking sites devoted to niche topics

11/6/2008 By 5 Comments

Social networkingDuring the teleseminar today on “How to do Social Networking, Run a Business & Still Have a Life,” with BL Ochman, we offered two ideas on how Publicity Hounds can find social networking sites on niche topics:

1. Do a Google search for “social networking” + (your topic). That’s what I did this morning when searching for social networking sites for motorcyclists. The entire first page of Google was filled with them.

2. Pose the question to the LinkedIn community. Many LinkedIn users are very helpful, and I’ll bet you’ll find more niche sites than you could have dreamed existed.

Here are five more ideas I thought of after the call today:

3. Ask the question on Twitter.

4. Go to Facebook and search “Groups” to see if a Group is devoted to your topic. Then ask members of that group what sites they recommend.

5. Create a Google Alert for the topic, and check the results frequently.

6. If you’re posting comments at blogs that write about the topic, you can email the bloggers and ask them what sites they recommend. Or tell them you’d love to see a post on that topic.

7. If you’re posting comments at a blog, include your question within your comment.

8. Search at Ning, an online directly of social media sites.  As of  this writing, Ning has more than 1 million sites listed.

BL was great, by the way. You can follow her on Twitter. She even told us how she’s using social networking sites to promote the launch of her new website, Pawfun, that lets you design your own T-shirt with a photo of your favorite four-legged hound or other pet.

Filed Under: Blogs, LinkedIn, Social networking, Twitter
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