80+ free social media policies—add yours to this list

Group Speak - social network media people talk together in communication speech bubbles2Companies and nonprofits everywhere are scrambling to create social media policies.

But before you appoint a special committee within your organization to do weeks of research, and then summon your expensive attorneys, scan this helpful list of more than 80 sample social media policies. If you have your own policy that isn’t listed here, add it to the list for more exposure and, perhaps, publicity.  

I love this list because you can identify three or four organizatons similar to yours and probably find policies that address the concerns of your particular industry. Nonprofits, for example, would probably want a policy that addresses what volunteers can and can’t do in social media under the nonprofit’s name. 

Several weeks ago, I used LinkedIn’s question-and-answer feature to tap into my own network to hunt for social media policies, and then reported what I found. This new list of more than 80 policies is much more comprehensive, well-organized and all in one place. 

Tip: How about sharing the list with YOUR network on the social media sites, including LinkedIn?  



How to publicize your Make a Difference Day activities

MakeaDifferenceDay2If you’re participating in Make a Difference Day, the annual day of doing good in the U.S., let your local media and bloggers know.

Typical projects. like cleaning up neighborhoods and helping the elderly with repair projects, make great stories for newspapers and magazines, and great visuals for television, particularly if the media are part of the Gannett Company, Inc. which sponsors the event through USA Weekend magazine.  

This year, the event will be Saturday, Oct. 24. 

You can get tips about planning a volunteer project, and register your plans in the Make a Difference DAYtaBANK. This searchable database will help you recruit volunteers and get recognition for your efforts.

Once your project is registered, you become eligible to receive free breakfast for your volunteers from Newman’s Own. A total of 50 projects (one from each state) will be chosen to receive a donation of Newman’s Own Sweet Enough Cereal to feed their volunteers on Make A Difference Day. 

Don’t forget to share your Make a Difference activities with your social media friends and followers:

  • Recruit volunteers from your Facebook groups, and Meetup.com.
  • You can upload video after the event to Facebook, Twitter and your YouTube channel. 
  • Upload photos to photo-sharing sites like Flickr.
  • Update your Twitter followers throughout the day.     
  • Report on activities before and after the event at your own blog.
  • Thank your volunteers through newspaper and magazine letters to the editors and via social networking.

Your projects—and the accompanyhing publicity—don’t necessarily need to be grandiose. If you’re doing something to benefit your local church, for example, try to get a story into the church bulletin. If you’re helping a local nonprofit, offer to write an article for their newsletter.  

Gift List offers 25 percent discount until Sept. 30

giftwhiteboxredbow1If you sell a consumer product or service that would make a great gift for the holidays, this is the perfect time to take advantage of a 25 percent discount to The Gift List, a subscription service that provides pitching tips and contact information for hundreds of media outlets that are planning special gift coverage.  

“This year more than ever, we’ve seen later deadlines at some very large national outlets,” says Amy Bates Stumpf. “And if you haven’t already noticed, the short leads for print outlets, including weekly national publications like People and US Weekly, regional publications, weekly and daily newspapers, are starting to show up online as we talk to editors about their upcoming plans for the holidays.”

Her media lists deliver contacts for national and regional magazines, the top 250 daily newspapers, news wires and syndicates, national television, and national radio, as well as a list for websites and blogs.

Amy says it’s still early for some newspapers and regional publications, which is why you’ll see additions to the list throughout the end of October.  “We’ve also started hearing from our broadcast outlets and will continue to load these as they make the decisions for holiday content.”

She’s offering the discouint for either the Print & Broadcast list or the Web & Blog list because Publicity Hounds might feel like they’ve missed out on the call for early pitches.


Author explains how to apologize, after outbursts by celebs

In this week’s issue of my ezine, I wrote about how Rep. Joe Wilson, tennis star Serena Williams and rapper Kanye West are handing anger management experts and others a perfect opportunity to piggyback their story ideas and expertise onto the well-publicized outbursts.

I suggested that therapists, sports coaches, etiquette experts and anyone else who needs a good angle pitch journalists and bloggers with tips that tie into how to keep cool when the going gets tough.  

Cleveland TV personailty Connie Dieken  wrote something similar at her blog. Her advice on “the art of the apology” is an excellent example of how an expert can share tips and advice to anyone, when a celebrity or politician scews up.

What I love about Connie’s tips is that, presumably, she wrote them long before Wilson uttered “You lie!” They came directly from Page 134 of her book, Talk Less, Say More. (Download a free chapter.)

Connie-Dieken“Don’t blame the victim.  You’ll sound pompous and insincere.  Don’t begin with ‘If I offended anybody…’ That sounds like you’re blaming a resentful person for being overly sensitive to remarks that you feel you obviously didn’t intend as an affront. Instead, take responsibility. Say something like, “I offended you and I’m sorry.“

“Focus on the recipient.  An apology involves much more than a quick ‘Oops–sorry!’ Make sure the recipient knows that you fully understand the impact of your transgression and that you won’t let it happen again.”


Authors:  Pay attention to stories in the news. If something from your book is a perfect tie-in, offer it to bloggers or the traditional media. Pitch yourself as a guest on a TV talk show. Connie, by the way, is a TV personality in Cleveland, Ohio, and discussed how to be a TV talk show host’s dream date during a teleseminar I hosted several years ago.   

Speakers: If you see a news story that ties in perfectly with one of your keynotes or training sessions, offer yourself as a resource.

Experts: Make sure you’re listed in experts databases, like the one provided by Expertclick: The Online Yearbook of Experts.

Everyone: Create Google Alerts for your relevant keywords, and pay attention to the articles that Google returns to you each day. If you see a good tie-in to a breaking news story, write an online  press release.

And be sure to share your tips with your friends, followers and contacts in social media.

What’s best way to promote a writing program for kids?

studentsinclass1Suzanne Wood Raleigh, NC asks:

“I’m starting an after-school writing academy to help kids in grades 8-12 improve their writing.  Services include tutoring and workshops on topics such as writing the college application essay. 

” I’m having trouble figuring out how best to market this academy, because most parents rely on word-of-mouth recommendations for tutoring and instruction, and I haven’t generated enough momentum yet for that to be effective.  Besides, I can’t afford advertising yet.

“Can your Hounds offer some creative ideas for promoting my classses?”