2010 June

Wanted: Examples of Facebook Fan Page coupons

6/15/2010 By Joan 4 Comments

If you use coupons on your Facebook Fan Pages, particularly if those coupons are bringing more leads and sales, I’d like to see them.

Include the link in the comment section below, explain how you created the created the coupon, and the results you’ve seen.

I’m looking for examples for a course I’m teaching. I’m familiar with coupons used by the big companies like Coke and Zappos. But I’m particularly interested in those used by entrepreneurs and small businesses.

Filed Under: Facebook Tagged With: coke, Facebook, fan page coupons, zappos

12 more fill-in-the-blank headlines for your articles, blog

6/12/2010 By Joan 4 Comments

Suffering from headline writer’s block? If so, don’t sweat it.

Dozens of formula headlines are just waiting to be tweeked. You’ll find 49 fill-in-the-blank headlines in Headlines for How-to Articles I wrote several years ago at my website.

Over the weekend, I stopped at my local bookstore and scanned the covers of the June issues of several dozen business and consumer magazines and found these 12 headlines which you can add to the list:

Turn the _______ You Have into the _______ You Want

A _______’s Playbook for Winning the _______ War

The Best _______ for Anything, and Where NOT to _______

Inside America’s Best-Run _______; What Smart, Principled and Effective _______ Looks Like in 2010

Worst _______ of the Year

The 100 Most Brilliant _______ on our Radar

Managing _______: How to Do It and When to Do It

The 7 Myths of _______; Know the Truth

The Worst Advice I Ever Got About _______

6 Symptoms of _______ You Should Never Ignore

25 _______s You Can _______ in One Day

What You Need to Know Before You _______

What fill-in-the-blank or formula headlines are your favorites?

Filed Under: Authors & Publishers, Writing Articles

New to publicity? Here’s a free 6-part email course

6/8/2010 By Joan Leave a Comment

If you’re new to publicity and you don’t know where to start, here’s one of the best places.

Sign up for a free subscription to PitchRate.com, a service that connects sources with journalists, bloggers and anyone who provides content.

PitchRate was created by Drew Gerber of Press Kit 24/7. I wrote all about here when it first debuted. I’m mentioning it now because Pitchrate has recently added a free 6-part course as part of its service. It covers:

Part 1: How to stand out from the crowd and brand what’s unique about it.

Part 2: How to make it easy for customers and journalists to find you online.

Part 3: Who wants your expertise? How to position yourself as an expert.

Part 4: How to grab the media’s attention by creating the perfect pitch.

Part 5: How to get to the point and use sound bites.

Part 6: How to maximize your publicity by leveraging the coverage you’re getting to attract more traffic and leads to your website.

“We developed this course to provide people with a basic knowledge of how to catapult their business using media coverage to get maximum results and generate revenue,” said Shannon Nicholson of PitchRate.

Throughout the six-session couse, they share resources that help you take it a step further. I’m promoting the course as a compensated affiliate.

When you visit the PitchRate website, you can log in as a journalist or a source. So keep this site in mind if you need to connect with sources to interview for a book or freelance writing project or a podcast. (Shutterstock photo)

Filed Under: Blogs, Magazine Publicity, Newspaper Publicity, Publicity on the Internet, Publicity Resources, Radio Publicity, TV Publicity Tagged With: creating the perfecft pitch, drew gerber, Pitchrate.com, presskit247, publicity, sound bites

Family relationship experts need tips to promote free ebook

6/8/2010 By Joan 10 Comments

Rosemary Lichtman, Ph.D. & Phyllis Goldberg, Ph.D of Los Angeles, Calif. write:

“We are family relationship experts who have developed an ebook, ‘Courage and Lessons Learned.’

“It’s full of practical tips that help you take the first steps toward a new goal—running a 5K, starting your own business, reconnecting with an old friend. By logging on to our blog, you can join the email list and download a complimentary ebook, in PDF format.

“We’re looking for some creative ways to let bloggers and organizations know about this free ebook. We already have an autoresponder on our blog and website at http://www.HerMentorCenter.com, but a broader reach would help us spread the word.”

Filed Under: Authors & Publishers, Blogs, Business Promotion Tagged With: family relationship experts, phyllis goldberg, rosemary lichtman

Need an expert? Look at one of the article directory sites

6/7/2010 By Joan Leave a Comment

If you’re looking for an expert source because you need to hire a speaker, or you want a guest for your podcast, or you’re doing research for a book, don’t get discouraged if you don’t find one on Twitter, Facebook or LinkedIn, or by Googling .

There’s still a large percentage of people—even experts—who aren’t at those sites or who don’t know how to get good search engine ranking.

Check out this treasure trove of sources just waiting to be tapped: At the article directory sites.

Sites like EzineArticles.com, ArticleBase, ArticleDashboard and Expertclick: the Online Yearbook of Experts, have thousands of experts who would probably love an invitation. And most of them can be found fairly quickly because these sites are usually searchable by category.