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The danger of sponsorships

5/27/2005 By

If your company or oranization wants to partner with a big-name celebrity or sports star, understand the potential danger—and that you might get publicity you wish you hadn’t gotten.

Aurora Health Care, Wisconsin’s biggest hospital system, has pulled its sponsorship of the 2005 Ahman Green Football Camp because Ahman Green, the popular running back for the Green Bay Packers, was involved in a domestic abuse incident at his home last month. Green pleaded not guilty and faces trial Aug. 31.

Filed Under: Crisis Communications
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