Comments on: ACT! promotion needs ideas for publicity http://publicityhound.net/act-promotion-needs-ideas-for-publicity/ Tips, Tricks & Tools for Free Publicity Wed, 23 May 2012 09:14:24 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Gail Sideman http://publicityhound.net/act-promotion-needs-ideas-for-publicity/comment-page-1/#comment-212392 Gail Sideman Tue, 04 Mar 2008 17:35:36 +0000 http://publicityhound.net/index.php/act-promotion-needs-ideas-for-publicity/#comment-212392 I think that you need to publicize this as a traditional group of news stories during the course of the contest. Each service that ACT software provides should be molded into story angles to be pitched to media. Highlight the benefits of each one of the services and provide comments from people whose sales have increased and time has been better managed as a result of using it. Since ACT profits from its software sales, the mention of the contest should be introduced through the "back door" -- via details at the end of the releases. The "news" elements are really how ACT software helps particular segments of users. I think that you need to publicize this as a traditional group of news stories during the course of the contest. Each service that ACT software provides should be molded into story angles to be pitched to media. Highlight the benefits of each one of the services and provide comments from people whose sales have increased and time has been better managed as a result of using it. Since ACT profits from its software sales, the mention of the contest should be introduced through the “back door” — via details at the end of the releases. The “news” elements are really how ACT software helps particular segments of users.

]]> By: Joan http://publicityhound.net/act-promotion-needs-ideas-for-publicity/comment-page-1/#comment-212384 Joan Tue, 04 Mar 2008 16:22:30 +0000 http://publicityhound.net/index.php/act-promotion-needs-ideas-for-publicity/#comment-212384 One of the quckest ways would be to start reaching out to the many bloggers who blog about business topics. Set up a google Alert for "ACT" and "CRM software" and "contact management software" sho you know which bloggers are writing about it. Tell Google you want to receive the list every day. Each day, check the list. Then post comments at the blogs that have written about this topic and mention the promotion within the comment. Or you can start commenting at a particular blog, don't mention the contest, then pitch that blogger several days letter with info on the contest. You have almost two months to poromote this. A more time-consuming but VERY effective way to pull traffic to the contest is to create a Squidoo lens at Squidoo.com or a HubPage at HubPages.com. The search engines love these two content-sharing sites and will bring lots of traffic to you. One of the quckest ways would be to start reaching out to the many bloggers who blog about business topics. Set up a google Alert for “ACT” and “CRM software” and “contact management software” sho you know which bloggers are writing about it.

Tell Google you want to receive the list every day. Each day, check the list. Then post comments at the blogs that have written about this topic and mention the promotion within the comment.

Or you can start commenting at a particular blog, don’t mention the contest, then pitch that blogger several days letter with info on the contest.

You have almost two months to poromote this. A more time-consuming but VERY effective way to pull traffic to the contest is to create a Squidoo lens at Squidoo.com or a HubPage at HubPages.com. The search engines love these two content-sharing sites and will bring lots of traffic to you.

]]> By: Chelsea Quinn http://publicityhound.net/act-promotion-needs-ideas-for-publicity/comment-page-1/#comment-210266 Chelsea Quinn Wed, 27 Feb 2008 17:17:02 +0000 http://publicityhound.net/index.php/act-promotion-needs-ideas-for-publicity/#comment-210266 Hi Lori, I am a firm believer in CRM softwre... it is critical to any business large or small and I find it invaluable. Since ACT is geared to suit the needs of work-at-home intrepreneurs and small to medium sized offices, I think you may be able to get the word out through small business associations, work-at-home Moms, etc. Search online for work-at-home and small bus e-zines who may be willing to get the word out for you. Telling their members about your free draw gives the e-zine owner something new, free and pratical to offer their members... which of course makes the ezine ownerlook good. In exchange for doing this, you may also consider offering the e-zine owner a limited time coupon offer... say "10% off purchase price coupon" which could also be passed along to their members... so that everybody wins! :-) Hope this helps. Good luck! CRQ Hi Lori,

I am a firm believer in CRM softwre… it is critical to any business large or small and I find it invaluable.

Since ACT is geared to suit the needs of work-at-home intrepreneurs and small to medium sized offices, I think you may be able to get the word out through small business associations, work-at-home Moms, etc.

Search online for work-at-home and small bus e-zines who may be willing to get the word out for you. Telling their members about your free draw gives the e-zine owner something new, free and pratical to offer their members… which of course makes the ezine ownerlook good.

In exchange for doing this, you may also consider offering the e-zine owner a limited time coupon offer… say “10% off purchase price coupon” which could also be passed along to their members… so that everybody wins! :-)

Hope this helps. Good luck!

CRQ

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