Blog comments position you as an expert, pull traffic

Here’s proof that spending fewer than 15 minutes a day posting comments to other people’s blogs is well worth it.

I’ve set up a Google Alert for several keywords or keyword phrases related to my area of expertise. I’ve trained my virtual assistant to go through the emails Google sends me, read the blog postings and let me know if the blog would be a good fit  with my comments. If it is, I visit the blog, post a quick comment, and that’s it.

One comment that took less than a minute to write resulted in an invitation from Steve Kayser to write an article titled Promote Your Expertise and Help Build Web Traffic for Expert Access, his 135,000-circ. B-to-B ezine. I almost forgot it until just now and didn’t want you to miss it. 

About Joan

I'm a publicity expert and a former newspaper editor who teaches people how to use the media to establish their credibility, enhance their reputation, position themselves as experts, sell more products and services, and promote a favorite cause or issue. I welcome guest posts. Pitch me first at JStewart (at) PublicityHound.com.

Comments

  1. Steve Kayser says:

    Thanks a lot for your contribution Joan. It was well-received and well-read. (That’s corporate gobbledygook for our readers loved it! Why? Because i was useful- helpful and well-written.

    By the way,Who did your cartoon? He was great! HAHAHHA. I was hoping you’d give me some kudos for the cartoon – I am a well-know cartoon-torialst,(in my own mind anyway). I put great thought into those thought bubbles!

    Please, feel free to contribute anytime. You have a editorial greenlight, so to speak. Just let me know. skayser@cincom.com

    Best

    Steve

  2. Steve Kayser says:
  3. Joan says:

    Steve, I actually laughed out loud when I saw your cartoon and wondered where you got it. I was even thinking of asking your permission if I could use it here and thought that was a little presumptuous.

    This raises the larger question: If bloggers need cartoons to dress up their posts, where do they get them? Elance.com? Friends? Relatives?

  4. Hi Joan,

    I shared a link to your article from my blog today to give my readers the benefit of your sage advice. Thanks much.

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  1. [...] Stewart of The Publicity Hound’s Blog talks up the benefits of commenting of blogs.  (Blogging isn’t just about writing posts on your own blog — it’s [...]

  2. [...] commenting on other blogs.  (You may remember that the other day The Publicity Hound’s Blog posted about blog comments as [...]

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