The Publicity Hound’s Blog  

Since you have so little time to do something special, I strongly suggest that you contact someone who has the right connections and a proven track record of making a big splash. My suggestion is to contact Peter Shankman (www.shankman.com). He’s a NYC based PR guru. If anyone can put you on the map fast, he can.

How about approaching the morning news programs and offering to outfit the female broadcasters for the week? Maybe you could also offer also give each of them a pair of earrings to keep? Let them know that jewelry is brand new to the US market and the trunk show is a unique opportunity for shoppers.

As a former PR Director for Bloomingdale’s/Short Hills, Bloomie’s PR Dept. should be giving you plenty of publicity. Since you are at the eleventh hour for huge self-promotion, go through Bloomie’s to see if they can schedule a personal appearance for you on one of the major TV network morning shows.

My favorite way to get quick publicity in a new area is to share articles. Can you find several similar – but not competitive – businesses who serve the East Coast Tri-state area? Offer to write an article for their newsletter or blog. Write about something that shows off your expertise, and then invite readers to meet you in person at the show. If you find the right JV partners and you offer a content-rich, valuable article, you could get your event in front of tens of thousands of ideal prospects.