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Looking for San Francisco biz or nonprofit to host me March 8-9

2/1/2012 By Leave a Comment

Special Event Admit One ticketWant to attend a half-day publicity and social media  workshop in San Francisco at a reduced rate?

Host me either on Thursday, March 8, or Friday, March 9. I need a room big enough to hold about 30 people for a public workshop. It doesn’t have to be a hotel. Corporate conference rooms or university classrooms work just fine.

I’ll be speaking on Saturday, March 10, at the Independent Book Publishers Association’s annual Publishing University on Saturday, March 10,  at the Sheraton Fisherman’s Wharf Hotel. I’ll be on these panels:

Advanced Techniques for Creating Websites/Blogs That SELL at 9 a.m.

Using Facebook and Twitter to Jump-start Sales at 1:45 p.m.

Getting Attention: Promoting Your Titles to Bloggers and Online Communities at 3:15 p.m.
Register here for that event.

I love piggybacking my own public workshops onto others where I’m speaking in the same town. So if you’re in or near the Bay Area, and you’d like to partner with me, email me or call 262-284-7451 and let’s talk!

 

Filed Under: Authors & Publishers Tagged With: ,

Dog Tweets: 10 content marketing tips for 2012

1/13/2012 By Leave a Comment

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter.

10 content marketing tips for 2012. http://ow.ly/8mLqd

Top 3 Video Marketing Lessons from Nielsen. http://ow.ly/8mLRO

Bloggers: Want (recurring) donations from your readers? Just ask! http://ow.ly/8ohOz

Daily newspapers going the way of the milkman. http://ow.ly/8ox57

Authors: 10 Cool & Creative Ideas for Bookmarks. http://ow.ly/8pyWH

Blogggers & Columnists: Submit your best stuff for the 2012 Column Contest. http://ow.ly/8oy5O

How to Destroy Your Online Reputation in 3 Days or Less http://ow.ly/8obvQ

How to learn which content you’re sharing on Facebook is hitting your fans’ hot buttons. http://ow.ly/8ohbA

5 incredibly fun ideas to build your fan base & engage them on Facebook & Twitter. http://ow.ly/8mNYQ

16 things to check when you edit. http://ow.ly/8mNBH

Filed Under: Authors & Publishers, Pitching the Media, Publicity on the Internet, Twitter Tagged With: , ,

Top 10 creative writing blogs and more top tweets

1/6/2012 By Leave a Comment


Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter.

Top 10 creative writing blogs. http://ow.ly/8gzJb

Top 5 New Year’s Resolutions for improving your presence on LinkedIn. http://ow.ly/8gBr9

10-point checklist for growing your blog in 2012. http://ow.ly/8gBY9

10 reasons why you might not be attracting the right (or any) Twitter followers. http://ow.ly/8i6tI

Authors, do you make these 3 disastrous book-writing mistakes? http://ow.ly/8i8gM

New to speaking? 5 great venues where you can book gigs and learn the ropes. http://ow.ly/8ikNR

How bloggers can use book reviews to connect with expert authors & tips on how to write reviews. http://ow.ly/8ikbh

3 big benefits to reading your articles aloud before publishing, from Ann Wylie. http://ow.ly/8jvrx

Get credit for your PR brilliance. Bulldog’s Media Relations Awards deadline is 1/16. http://ow.ly/8kuYP

Hospitals: Want Boomer business? Focus on content marketing & social media. http://ow.ly/8kw7n

Filed Under: Authors & Publishers, Blogs, LinkedIn, Publicity on the Internet, Twitter Tagged With: , , , , , , , ,

Nice year-end gift for your clients and more tweets

12/30/2011 By Leave a Comment

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter.

Prevent the “lago effect” from dooming your CEO who tries to “help” during a crisis. http://paper.li/clayedwardspr/pr-pros-paper

How Restaurants Are Using Social Media to Their Advantage. http://tinyurl.com/8xbuyuo

How to Use Great Testimonials, Once You Get Them. http://ow.ly/8b2LS

Get Blog Results for Business | Writing On The Web by Patsi Krakoff, The Blog Squad | Writing On The Web. http://tinyurl.com/7dzodzr

Top 50 Women Entrepreneur Experts to Follow on Twitter. http://ow.ly/8dj2U

Nice year-end gift for your clients. Free ebook with 2 dozen publicity/social media tips. http://ow.ly/8dj8Z

5 clever uses of LinkedIn’s brand new “group polls” feature. http://ow.ly/8dkJL

5-part strategy for cashing in on content and social media marketing in 2012. http://ow.ly/8dTU6

Freelancers: Pick up some extra cash in 2012. Pitch articles to these paying markets. http://ow.ly/8dUTu

Authors: Compare major print-on-demand companies. http://ow.ly/8dV2u

Filed Under: Authors & Publishers, Blogs, Crisis Communications, Social media marketing, Social networking, Twitter, Writing Articles Tagged With: , , , , ,

Best way for an author to promote book giveaway?

12/27/2011 By 9 Comments

Bride's Guide to Musicians bookThis week’s Help This Hound question is from Anne Roos of South Lake Tahoe, CA:

“I’m an author and I’ve received 40 free books from the publicist I used last year, 20 copies each of  ”The Musician’s Guide to Brides: How to Make Money Playing Weddings” and “The Brides Guide to Musicians: Live Wedding Music Made Easy and Affordable.”

“They were copies supplied without cost from the publisher to be sent out for review. Since I didn’t pay for them, I want to do a giveaway.

“What’s the most effective way to do a contest/giveaway? Where do I post it to get it noticed? Should it be a quiz with a question of the day? Should it be some kind of silly trivia? I just don’t know how to attract people to a little contest.

 ”Even when I had a big grand prize giveaway that I tried out about a year ago, it garnered very little interest. I’d love ideas from your Hounds on how to really attract attention with this.”

Ideas are welcome below. If you have your own dilemma involving publicity or social media, email it to me.

 

“The Musician’s Guide to Brides: How to Make Money Playing Weddings” and “The Bride’s Guide to Musicians: Live Wedding Music Made Easy and Affordable”

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Filed Under: Authors & Publishers, Contests Tagged With: , , , ,
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