Dog Tweets — The very best way to receive a LinkedIn recommendation

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter.

Retailers are missing where the customers REALLY are on Facebook. Are you? http://ow.ly/9saIt

Too many authors give up after only 1 publisher rejects their title. Big mistake. Here’s why. http://ow.ly/9uoJu

The very best way to receive a LinkedIn recommendation. http://ow.ly/9upsl

4 things your blog must do. [Slideshow, excellent reminders] http://ow.ly/9x5ey

12 signs you’re still a tech dinosaur. http://ow.ly/9vTg4

Another major change coming down the pike on Facebook. [Stop already!] http://ow.ly/9uoTu

Are you brave enough to use this research trick when pitching journalists? Or does this pitch creep you out? http://ow.ly/9saYk

Seven Reasons Your Content Marketing Needs a Brand Journalist | MarketingProfs Daily Fix Blog http://ow.ly/9x5w1

Billionaire creator of Spanx explains how she built an empire out of erasing women’s panty lines. [Video] http://ow.ly/9x8PH

7 social media pitfalls for nonprofits. http://ow.ly/9xpXU

 

Authors: If publishers reject your book title, don’t give up

jack canfield headshotWhen Mark Victor Hansen and Jack Canfield wrote their first “Chicken Soup for the Soul” book, they traveled to New York City to meet with about 12 publishers.

Their agent came, too. After two days of shaking hands and discussing the book, not one publisher was interested.

“They all said it was a stupid title,” Canfield said.

This was after the pair already had their share of challenges and disappointments. After three years of doing research for the book, they had compiled only 68 of the 101 stories they had set as their goal. But they persisted and eventually gathered enough stories to pitch the publishers.
     
Other Authors Might Have Shriveled

That two-day visit to New York might have devastated most other authors. But Hansen and Canfield stared rejection in the face and kept pitching the book. And pitching. And pitching.

In all,  144 publishers rejected it. They pressed on.

Finally, they found a small press called Health Communications in Deerfield Beach., Fla., that was interested. The rest of the story?

chicken soup for the soul nascarThey’ve sold more than 500 million copies in their “Chicken Soup for the Soul” series. Those include individual titles that target tight niches like country music fans, NASCAR fans, golfers, horse lovers, cancer patients, runners, new moms, scrapbookers, African-American women, and even prisoners.

What kept them moving forward?  

That’s what Canfield will explain when Steve Harrison interviews him during a free 90-minute teleseminar on Thursday, March 8, at your choice of two times: 2 p.m. Eastern or 7 p.m. Eastern. If you cannot attend, recruit someone to listen and take notes for you because Harrison seldom makes the replays available. 
   
   
What You’ll Learn 

Canfield will discuss things like: 

  • What to do if you find yourself reluctant to aggressively market your work.
       
  • His advice if you need to make money within 30 to 60 days. 
       
  • The two mindsets you need to create a bestselling book.
       
  • How to find someone to sponsor your book. 
       
  • The “bypass marketing” strategy that made “Chicken Soup” a big hit.

I’m promoting this teleseminar as a compensated affiliate because I’ve seen too many authors quit after only one publisher has rejected them. Register here for “Jack Canfield shares How to Get where You Want to be as an Author/Speaker.” 

Dog Tweets — Follow These PR Rules If You Want To Raise Some Real Capital

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter.

Follow These PR Rules If You Want To Raise Some Real Capital. http://t.co/OFOfjLof

Submit series of articles to papers in rich suburbs via NAPS. Expensive, but might be worth it for you. http://ow.ly/93OKP

Don’t let companies talk you into buying expensive media directories. Read this first, then decide: http://ow.ly/93P9y

3 ways to reinvent yourself on LinkedIn. http://t.co/r68rqIB4

5 ways to increase your Facebook fan engagement. http://ow.ly/95lve

3 critical details to include in your database of reporters, editors, broadcasters. http://t.co/syldFCmW

13 ways to cross-promote on social media sites. http://ow.ly/96rkf

How NOT to do PR: An interview with Peter Shankman who started HARO. http://ow.ly/96uGI

10 common self-publishing scams that can drain your bank account. http://ow.ly/96t3D

5 ways to take back your reputation on the web. http://ow.ly/98eAO

Looking for San Francisco biz or nonprofit to host me March 8-9

Special Event Admit One ticketWant to attend a half-day publicity and social media  workshop in San Francisco at a reduced rate?

Host me either on Thursday, March 8, or Friday, March 9. I need a room big enough to hold about 30 people for a public workshop. It doesn’t have to be a hotel. Corporate conference rooms or university classrooms work just fine.

I’ll be speaking on Saturday, March 10, at the Independent Book Publishers Association’s annual Publishing University on Saturday, March 10,  at the Sheraton Fisherman’s Wharf Hotel. I’ll be on these panels:

Advanced Techniques for Creating Websites/Blogs That SELL at 9 a.m.

Using Facebook and Twitter to Jump-start Sales at 1:45 p.m.

Getting Attention: Promoting Your Titles to Bloggers and Online Communities at 3:15 p.m.
Register here for that event.

I love piggybacking my own public workshops onto others where I’m speaking in the same town. So if you’re in or near the Bay Area, and you’d like to partner with me, email me or call 262-284-7451 and let’s talk!

 

Dog Tweets: 10 content marketing tips for 2012

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter.

10 content marketing tips for 2012. http://ow.ly/8mLqd

Top 3 Video Marketing Lessons from Nielsen. http://ow.ly/8mLRO

Bloggers: Want (recurring) donations from your readers? Just ask! http://ow.ly/8ohOz

Daily newspapers going the way of the milkman. http://ow.ly/8ox57

Authors: 10 Cool & Creative Ideas for Bookmarks. http://ow.ly/8pyWH

Blogggers & Columnists: Submit your best stuff for the 2012 Column Contest. http://ow.ly/8oy5O

How to Destroy Your Online Reputation in 3 Days or Less http://ow.ly/8obvQ

How to learn which content you’re sharing on Facebook is hitting your fans’ hot buttons. http://ow.ly/8ohbA

5 incredibly fun ideas to build your fan base & engage them on Facebook & Twitter. http://ow.ly/8mNYQ

16 things to check when you edit. http://ow.ly/8mNBH