The Publicity Hound’s Blog

Celebrity tie-ins

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Artist needs tips for placing artwork on TV, movie sets

Consuelo Okdie from Tampa Bay, Fla., writes:

“I’m hoping that you or one of your readers will be able to tell me how to get my artwork used as set decoration for TV or films.

“My work is unique in medium and application as I am one of a very few artists using polymer clay to create illustrations & paintings. Any information you may be able to give me will be greatly appreciated.”

The Publicity Hound says:

First, you need to be willing to do the research necessary to pitch set designers, costume coordinators, production coordinators, prop masters and product placement decision-makers for specific movies and TV shows. I hosted a teleseminar with Amy Bates Stumpf two years ago on How to Get Your Consumer Product onto the Sets of Movies and TV Shows.

A few quick pointers from that training session:

The Hollywood Reporter and Daily Variety are magazines that report on upcoming production schedules. That’s a good place to start.
If you’re pitching specific TV shows, be sure watch the show first. In your pitch, explain why you think your product or artwork is a good tie-in.
Don’t send unsolicited products.
Pitch early. Getting in on the ground floor of a TV show or movie or you might miss your opportunity.

Posted In: Business Promotion, Celebrity tie-ins, TV Publicity
posted On: 1/19/2010: 11:10 am: By Joan
Comments: 5 Comments

Top 10 ways to get free publicity from the Tiger Woods mess

megaphone2 Piggybacking onto hot celebrity gossip ranks right up there as one of the best ways to generate free publicity for your product, service, cause or issue.

But hurry. This story may be old news by the end of the week.

Here are the Top 10 ways to create free publicity for yourself by participating in the Tiger Woods conversation online and offline:

If you’re an expert in a topic that ties into this drama, pitch influential bloggers who are writing about the story. Explain your area of expertise and offer commentary.
Post comments at high-traffic blogs like Huffington Post that are discussing the story. Ditto at blogs written by journalists, like sports columnist Jason Whitlock whose post on Tiger’s Real Crime? Not Playing the Media’s Game attracted more than 500 comments in about two hours this morning. Weave into your comment information about your expertise. If appropriate, lead people back to your website where they can find tips, advice or a quiz that ties into the topic.
If you’re a divorce attorney who can talk about prenups, an ad agency executive who’s an expert on branding or celebrity endorsements, a crisis counselor or PR pro who can discuss PR 101, and even a minister who can offer tips on how to forgive, write a letter to the editor of local, regional and national publications where the stories are appearing.
Call your local TV stations and offer yourself as the local angle to this international story. Offer a list of short tips.
Create a short two-minute video offering advice on what others can learn from Tiger’s mess and upload it to YouTube and the other video-sharing sites. Tag it with keywords that people are using to search for information on the story.
Subscribe to free media leads services like HARO and PitchRate, or paid services like ProfNet and PRLeads, so you know about the types of sources journalists are seeking for their stories.
Offer to write a guest blog post about it, with tips and advice. BloggerLinkUp helps guest bloggers and bloggers who need guest posts find each other.
Pitch clever angles to this story to drive-time radio show hosts. Example: A cell phone expert can pitch a story on “Got a dirty little secret? 5 ways to cover your tracks on your cell phone.”
Write your own blog post that ties into Tiger Woods, include lots of outbound links, and then bookmark it at sites like Digg and Delicious. The “Top 10 Tips…” headline works well. I got the idea for this post while reading Tip #3 in Bryan Eisenbertg’s blog post on Top 3 Problems of Social Media.
Do all of the above, and link to them from Twitter and Facebook.

If you’ve piggybacked off the Tiger Woods is story to generate free publicity for yourself or clients, or you’d like to add to this list, join the conversation.

Posted In: Advertising, Blogs, Celebrity tie-ins, Crisis Communications, Facebook, Newspaper Publicity, PR Consultants/Publicists, Pitching the Media, Social media marketing, TV Publicity, Twitter, Video, YouTube
posted On: 12/3/2009: 1:27 pm: By Joan
Comments: 3 Comments

13 ways to use royalty-free stock images in a PR campaign

sunflowers If you can’t afford your own photographer, or you take lousy photos, or you hate creating graphics, use a stock photo service to enhance everything from press releases to media kits in a PR campaign.

Royalty-free stock images can save you a lot of time and money trying to generate graphics on your own. Royalty-free means you can use the downloaded images forever and not have to worry about infringement issues.

Shutterstock has given me a complimentary subscription so I can try their service, and their photos come in handy at this blog. They’ve helped me compile this list of 13 ways you can use stock image photos in a PR campaign.

Blogs. Many bloggers are missing the opportunity to dress up their posts and make their blogs more attractive. Regardless of what topic I write about, I can usually find a stock image to accompany it.
Ezines and print newsletters. Stock photos and illustrations can enhance articles in company newsletters and ezines. Now that so many ezine publishers produce HTML newsletters, stock images come in handy.
Press releases. Most press release distribution services allow customers to upload several images at no extra charge. If the headline doesn’t call attention to your release, the stock photo just might. Adding editorial stock images of premier events such as concerts or sports competitions can add weight and influence to a related press release, blog post or ezine article.
Presentations. Whether you’re submitting a proposal for a client, or you’re a speaker who’s presenting to an audience, compelling stock images used to illustrate business presentations can help capture the attention of your audience. Highlight key points with photos and illustrations in PowerPoint.
Reports. Stock photos are a great way to add excitement to client reports and reinforce your accomplishments.
White Papers. White Papers often cry out for colorful stock imagery to break up text and hold readers’ attention.
Media kits. Including stock photos and illustrations when designing a media kit or media kit inserts to add extra visual appeal.
Event invitations and posters. Stock photos and illustrations allow PR professionals to create attractive event invitations. Stock images can also help create just the right mood for the event itself. Simply enlarge them to poster size and place them throughout the event location.
Social media. Use them to enliven your your social media presence on sites such as Facebook, Twitter (Twitpic), Wikipedia, and more.
Search engine optimization. By properly tagging a stock image within a release, blog or website, you can raise your site’s rankings. PR clients will appreciate the added value as well as your SEO savvy.
Your own website. Stock photos and illustrations are a great way to demonstrate creative flair and generate interest in your website, or your PR client’s.
Advertising. If you’re buying an ad, a good stock photo can come in handy.
For the media. Offer stock photos to journalists if they’re coving a story about you, and the photos are a good tie-in. Sure, the media have access to their own stock photos, but Rule #1 when working with the media is “Be helpful.”

My ebook How to Use Photos & Graphics in Your Publicity Campaign offers thousands of helpful tips on how to incorporate images into your publicity efforts.

Posted In: Advertising, Blogs, Celebrity tie-ins, Facebook, PR Consultants/Publicists, Photos & Graphics, Press Releases/News Releases, Publicity Resources, Search engine optimization, Social media marketing, Special Events
posted On: 11/21/2009: 6:15 pm: By Joan
Comments: 3 Comments

Author explains how to apologize, after outbursts by celebs

In this week’s issue of my ezine, I wrote about how Rep. Joe Wilson, tennis star Serena Williams and rapper Kanye West are handing anger management experts and others a perfect opportunity to piggyback their story ideas and expertise onto the well-publicized outbursts.

I suggested that therapists, sports coaches, etiquette experts and anyone else who needs a good angle pitch journalists and bloggers with tips that tie into how to keep cool when the going gets tough.

Cleveland TV personailty Connie Dieken wrote something similar at her blog. Her advice on “the art of the apology” is an excellent example of how an expert can share tips and advice to anyone, when a celebrity or politician scews up.

What I love about Connie’s tips is that, presumably, she wrote them long before Wilson uttered “You lie!” They came directly from Page 134 of her book, Talk Less, Say More. (Download a free chapter.)

Connie-Dieken “Don’t blame the victim. You’ll sound pompous and insincere. Don’t begin with ‘If I offended anybody…’ That sounds like you’re blaming a resentful person for being overly sensitive to remarks that you feel you obviously didn’t intend as an affront. Instead, take responsibility. Say something like, “I offended you and I’m sorry.“

“Focus on the recipient. An apology involves much more than a quick ‘Oops–sorry!’ Make sure the recipient knows that you fully understand the impact of your transgression and that you won’t let it happen again.”

Authors: Pay attention to stories in the news. If something from your book is a perfect tie-in, offer it to bloggers or the traditional media. Pitch yourself as a guest on a TV talk show. Connie, by the way, is a TV personality in Cleveland, Ohio, and discussed how to be a TV talk show host’s dream date during a teleseminar I hosted several years ago.

Speakers: If you see a news story that ties in perfectly with one of your keynotes or training sessions, offer yourself as a resource.

Experts: Make sure you’re listed in experts databases, like the one provided by Expertclick: The Online Yearbook of Experts.

Everyone: Create Google Alerts for your relevant keywords, and pay attention to the articles that Google returns to you each day. If you see a good tie-in to a breaking news story, write an online press release.

And be sure to share your tips with your friends, followers and contacts in social media.

Posted In: Authors & Publishers, Celebrity tie-ins, Pitching the Media, Press Releases/News Releases, Social media marketing, TV Publicity
posted On: 9/17/2009: 2:28 pm: By Joan
Comments: 2 Comments

Publicist needs ideas for promoting book of zombie stories

zombie2 Karma Bennett, a publicist for Ulysses Press, asks:

“My company is publishing a compilation of zombie stories. It will be direct-to-trade-paperback, so I can’t get reviews in the leading periodicals that review fiction since it isn’t coming out in hardback.

“Some, but not all, of the stories have never been printed before. The editor is not local and, although the compilation does include some of fiction’s biggest names—Steven King, Clive Barker, Harlan Ellison, H.P. Lovecraft, Richard Matheson, Christopher Fowler, Robert E. Howard and Joe Hill—I don’t think they will be responsive to interview queries.

“We are only just starting to venture into releasing fiction and I’m not sure how to go about this. I can’t get reviews. I can’t get interviews. But the topic is zombies which are so popular now because of movies like World War Z, 28 Days Later, and the film version of Pride and Prejudice, and Zombies.

“Can your Hounds suggest ideas for publicity?”