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21 ways to promote your webinars and teleseminars

8/12/2010 By Joan 1 Comment

online education for webinar promotion in block letters

If you’re new to hosting webinars, the team at SocialBrite.org has a very helpful summary of 10 steps for planning a successful webinar.

It includes nine ways to promote your webinar. I took their list and added to it. Most of these ideas will also work when promoting teleseminars. Here’s their list of suggestions on how to promote:

1. At your website.

2. On online event calendars such as Upcoming.com

3. Relevant listservs

4. In print and online newsletters

5. On Twitter channels

6. In Facebook groups

7. As a local event for nonprofits (SocialBrite.org specializes in teaching social media to nonprofits).

8. On Web pages that promote webinars in your industry.

9. At the end of current webinars.


Here are my own ideas

I added to their list and came up with 12 of my own ideas:

10. On Craigslist, but only on the list for the city that’s closest to where you live. (See How to Use Craigslist as a Global Publicity Tool.)

11. In the events or calendar sections in traditional media, including newspapers, magazines, trade journals and business journals.

12. In an online press release. (See Keywords: The Magic Magnets That Pull Consumers & Journalists to Your Press Releases.)

13.  On the websites of local newspapers, magazines, radio and TV stations.

14. In videos, where you can excerpt tips and lead viewers to the sign-up page. Upload the video to video sharing-sharing sites.

15. At your guest experts’ blogs, at their websites, in their newsletters, and on their social media sites.

16. Create an Event on Facebook, and share with your Friends and Fans. (See 11 Ways to Avoid Missed Opportunities on Facebook)

17. In an email blast to your opt-in list, and the lists of your guest experts.

18. In a podcast.

19. At the end of a quiz you create around the topic of the webinar.

20. In targeted ads on Facebook and LinkedIn.

21. If you have an affiliate program, encourage your affiliates to promote the event, using their affiliate links.


Add to this list

Did I miss any? How do you promote your webinars and teleseminars, and which are the most effective?

What about paid ads? Have you used them,
and are they effective?


My Next Webinar: How to Use Twitter Lists

Joan Stewart's Twitter lists of PR peopleI’m presenting “How to Use Twitter Lists to Generate Publicity & Build Your Brand” at 3 p.m. Eastern Time on Thursday, Aug. 26.   This one-hour webinar is perfect for anyone who hasn’t yet started using Twitter lists, or for Twitter users who aren’t sure how to get the most out of their lists.

Everyone who attends will also receive a bonus special report I wrote on “How to Use Twitter for Business to Network, Promote, Sell, Recruit & Profit,” a $10 value, as well as slides of the PowerPoint presentation I’m using for the video, a link for the streaming video and the video download, and the MP3 recording.  So if the time is inconvenient for you, register anyway and you can watch it afterward at a time most convenient for you.

Register here.

Filed Under: Blogs, Business Promotion, Facebook, LinkedIn, Magazine Publicity, Newspaper Publicity, Nonprofits, Press Releases/News Releases, Publicity on the Internet, Special Events, TV Publicity, Twitter, Video, YouTube Tagged With: , , , , ,

13 fun, easy ways to find content for your blog

8/4/2010 By Joan 6 Comments

Figure in purple cape saying, "Ask the Answer Man!"The next time you’re looking for a topic for your blog, ask yourself these three questions, suggested by small business marketing coach Sydni Craig-Hart in 5 Simple Steps to Generate Relevant Content for Your Blog:

1. What’s keeping your clients up at night?
 
2. What’s the biggest challenge or problem they’re facing right now?

 3. What information and resources do you have to share to make their lives easier?

Here’s what I love about those questions. 

For each one, you can probably come up with more than one answer. Three answers equals three blog separate blog posts. Eight answers? Eight posts. 

Here are four more questions I’d like you to consider when trying to find content:

4. What question have I received from someone recently in my email?

Pay attention to ALL questions in your email. When you answer, cut and paste it into a new blog entry, and then elaborate and, if appropriate, link to resources.  

5. What’s the most frequent question beginners in my niche are asking? If I’m a speaker, I’d ask myself, what’s the Number One question that beginners in my audiences are asking? 

Keep a running tally of all these questions, and use them when you need blog content. Never assume that just because you know the answer, it isn’t interesting to others who follow you.

6. What’s the one issue I’m struggling with right now and searching for the answer?  

When I can’t find the answer to a question, I go to LinkedIn and ask. Sometimes, only one or two people respond. But often, I receive several great answers that can be woven into a blog post. I’m suddenly smarter, and so are my readers.  I’m careful to explain within the LinkedIn question that I want to blog about the issue.

7. What’s the “hot new thing” or controversial topic in my industry that everybody wants to know about? For example, people in my audience, mostly self-promoters, want to know what they need to do to get a great return on their investment of time with social media. They might know how to use Facebook. But they want to know how to use Facebook to make money. 

Patsi Krakoff, who was my guest expert on the teleseminar Time-saving Tips for Smart Business Blogging, partnered with me to create a list of 101 ways to find content for your blog, a handout we offered to teleseminar participants.

Here’s a sneek peek at six more ideas on that handout:

8. Invite your followers to ask you questions. Answer them at your blog. Become “The Answer Man” or “The Answer Woman.”  

9. Find inspiration in photos. Browse through photos on a site like iStockPhoto.com. Look for a cute animal photo, or a funny image, or a photo that makes you think, and write a post around it.

10. Industry definitions. Create a list of industry definitions, particularly those that confuse people.

11. Visit Craigslist. You might find interesting workshops, press releases or other material worth a comment in the small business, community or events categories for the cities nearest you. (See How to Use Craigslist as a Global Publicity Tool.)

12. Don’t do it all yourself. Recruit a guest blogger on BloggerLinkup.com.

13. Show readers both sides of an issue. Write about the advantages/disadvantages of something.

How about adding to the list? How do you find content for your blog?

Filed Under: Blogs, Facebook, LinkedIn, Newspaper Publicity, Photos & Graphics Tagged With: , , , ,

Need an expert? Look at one of the article directory sites

6/7/2010 By Joan Leave a Comment

EzineARticles.com logoIf you’re looking for an expert source because you need to hire a speaker, or you want a guest for your podcast, or you’re doing research for a book, don’t get discouraged if you don’t find one on Twitter, Facebook or LinkedIn, or by Googling .

There’s still a large percentage of people—even experts—who aren’t at those sites or who don’t know how to get good search engine ranking.

Check out this treasure trove of sources just waiting to be tapped: At the article directory sites.

Sites like EzineArticles.com, ArticleBase, ArticleDashboard and Expertclick: the Online Yearbook of Experts, have thousands of experts who would probably love an invitation. And most of them can be found fairly quickly because these sites are usually searchable by category.

Filed Under: Authors & Publishers, Facebook, LinkedIn, Writing Articles Tagged With: , , , , , ,

Consultant needs help launching new product for biz leaders

6/1/2010 By Joan 11 Comments

Anne Graham of Vancover, British Columbia writes:

“I’ve developed a great toolkit for business leaders with 33 specific techniques they can use to lead their firms out of the recession.  It’s called “Recession Proof and Recovery Ready: The 91 Day Business Tune-up Toolkit.” 

It’s a 314-page physical product, stuffed full of every instruction, checklist, etc. that they’ll need to understand and implement each of the 33 ideas.  It’s designed to be implemented by a small team, so the product is actually a set of 10 binders (one for each team member), plus a DVD virtual seminar.

“I’m about to do a launch with a wonderful Online Launch Manager handling my tweets, blogs, Facebook, LinkedIn, SEO, article marketing, the whole nine yards.  But I’d love to hear some creative ideas from fellow Hounds on how THEY would reach an audience of motivated business leaders in their city or town. 

“I have a compelling free ebook called Powerful Pricing Strategies: 10 High Impact, Low Risk Ways to Increase Prices…Even During the Recession, Even Before the Recovery, at http://www.recessionproofandrecoveryready.com/. It’s vailable to Hounds and those motivated business leaders I’m looking for.  All I need now is a stampede of traffic!

“Can your Hounds help?”

Filed Under: Blogs, Business Promotion, Facebook, LinkedIn, Twitter Tagged With: ,

How freelancers can use Twitter to find journalists, sources

5/25/2010 By Joan 2 Comments

Fingers typing on a keyboard

Freelance writer Angie Gambino, one of myLinkedIn connections, invited me to respond to her question on how freelancers can use Twitter.

I came up with several ideas and added more to the list:

  • Follow journalists in your target market.  Regardless of whether they follow you, pay attention to what they’re tweeting. Retweet some of their content that’s of interest to people who follow you.
        
  • You probably have a “dream list” of magazines, newspapers, etc. you’d like to buy your articles. Find out if the editors of those publications are on Twitter.  If so, follow them.  They may follow you back. Do your research at JournalistTweets.com, JustTweetIt.com, MediaonTwitter.com and TwitteringJournalists.pbworks.com.
        
  • Search for journalists at Search.Twitter.com. Search by job title. For example, if you’re looking for assignment editors, search for “assignment editor” and “#assignmenteditor” and variations.
      
  • Also use Search.Twitter.com to find sources.
             
  • Do you review books? If so, discuss the types of books you review and some of your favorites.
             
  • Offer advice on how the media can work with freelancers.
             
  • Offer tips for people who want to make money freelancing. Is the market saturated?
             
  • Link to your blog posts. (You ARE blogging, aren’t you? If not, see “Time-saving Tips for Smart Business Blogging.”)
             
  • Which writers do you admire?
             
  • Cast your net on Twitter for specific types of sources you’re seeking.     

How about it freelancers? What have I missed?

Filed Under: Authors & Publishers, Blogs, Business Promotion, LinkedIn, Twitter Tagged With: , , ,
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