The Publicity Hound’s Blog  

If you’re a guest expert, or a PR person who represents an expert, and you’re looking for radio talk shows and podcasts that need guests, don’t pitch only the big shows.

Many of them are difficult to book, and you might be far better off trying to get onto shows that reach niched audiences.

Check out RadioGuestList.com.  You can use this site several ways.
       
      

How to be on a show

Experts, authors and PR firms searching for the right shows can sign up here. Whenever a talk show is looking for guests, RadioGuestList will notify you.
  
     
How to find guests for your show

If you’re a radio show booker, podcaster, talk radio host or TV producer who needs guests, submit your talk show booking opportunities here. RadioGuesetList will email its list of guest experts, authors and PR firms so that experts who are a good fit for your show can email you directly.
     
    
How to see which shows are available 

On the homepage, you can see a list of categories on the right side. I clicked on a few of them and saw lots of opportunities for authors, musicians, small business people and Internet marketers to appear as guests. If you have an area of expertise, you’ll find something here that’s a good fit.

The site is maintained by Scott Fox, an author and Internet marketer. Check out his 10 tips on how to use social networking to market your product or service. You can also follow RadioGuestList on Twitter.

Never done a radio interview before? George McKenzie, a former radio talk show host, offered tips galore when I interviewed him about how to get onto drive-time radio shows and ace the interview so that the host invites you back.

Have you used RadioGuestList.com? Share your success stories here.

Posted In: Authors & Publishers, Business Promotion, How to Interview, Media Leads, PR Consultants/Publicists, Pitching the Media, Publicity Resources, Radio Publicity, Social media marketing, TV Publicity
posted On: 2/11/2010: 9:29 am: By Joan
Comments: 9 Comments

If you sell a consumer product or service that would make a great gift for the holidays, this is the perfect time to take advantage of a 25 percent discount to The Gift List, a subscription service that provides pitching tips and contact information for hundreds of media outlets that are planning special gift coverage.  

“This year more than ever, we’ve seen later deadlines at some very large national outlets,” says Amy Bates Stumpf. “And if you haven’t already noticed, the short leads for print outlets, including weekly national publications like People and US Weekly, regional publications, weekly and daily newspapers, are starting to show up online as we talk to editors about their upcoming plans for the holidays.”

Her media lists deliver contacts for national and regional magazines, the top 250 daily newspapers, news wires and syndicates, national television, and national radio, as well as a list for websites and blogs.

Amy says it’s still early for some newspapers and regional publications, which is why you’ll see additions to the list throughout the end of October.  “We’ve also started hearing from our broadcast outlets and will continue to load these as they make the decisions for holiday content.”

She’s offering the discouint for either the Print & Broadcast list or the Web & Blog list because Publicity Hounds might feel like they’ve missed out on the call for early pitches.

Posted In: Blogs, Business Promotion, Magazine Publicity, Media Leads, Newspaper Publicity, Photos & Graphics, Press Releases/News Releases, Publicity Resources, Radio Publicity, TV Publicity
posted On: 9/18/2009: 4:55 pm: By Joan
Comments: No Comments

If you have advice, opinions, story ideas or a question related to small business for BusinessWeek.com, a high-traffic destination for anyone looking for business tips, check out their frequently asked questions.

It includes tips on how to contact Karen Klein,  who writes the Smart Answers column, and has a weekly podcast series.  I suggest you contact Karen and offer yourself as a source.  Let her know your area of expertise.

Karen, by the way, interviewed me yesterday to get my best tips on how a start-up small business can promote their new health product. The column should be posted today or tomorrow.

You can also check the FAQ page for tips on how to submit a Viewpoint column to Small Biz Channel editor Nick Leiber.    

Here are some ideas you can pitch:

• How small businesses can save money during this bad economy.
      
• Opportunities to use Facebook and other social media sites to sell a product or service. How are you using your Fan Pages, for example,  to promote and sell? Are you offering coupons or freebies?  
     
•  Tips and tricks on how to save time and money managing any aspect of a small business.
           
• How to find and keep great employees.

When pitching ideas and Viewpoint columns, remember that you should never overtly promote your pr0duct or service. If you can provide helpful tips and advice, BusinessWeek will be more open to your pitch.

Posted In: Business Promotion, Media Leads, Pitching the Media
posted On: 7/30/2009: 10:07 am: By Joan
Comments: 2 Comments

If you’re a man 60 or older and your career is taking on a striking new dimension, from a career change to national recognition, here’s a chance for some super publicity.

Mildred Culp, who writes Workwise, a syndicated column, might want to interview you for a column. These people are disqualified:

• Women (already represented)
• Business owners or other self-employed workers
• Men in education

She’d like public relations, advertising and marketing firms to promote their clients.

WorkWise is syndicated to national media, uncovering emerging trends in the workplace. Its papers range from The Miami Herald, a major daily, to Four Corners Business Journal in Farmington, N.M.

Posted In: Advertising, Media Leads, Newspaper Publicity, PR Consultants/Publicists, Pitching the Media
posted On: 7/6/2009: 1:42 pm: By Joan
Comments: No Comments

If you haven’t subscribed to the free media leads courtesy of PitchRate.com, you could be missing the chance to score a big hit in a top-tier media outlet, or reach your target audience with your message in a niche media outlet. You can read more about this media leads service that matches sources with journalists. 

Of the many leads posted at the site this week, here are four I’ve plucked out for Publicity Hounds:

Life coaches:

Dr. Dan, who has an Internet TV show, is doing a segment called Living Life Like a Rock Star. He’s looking for experts in self development, life coaches, leaders and anyone who is passionate about living life like a rock star.  ”We want to hear how you’ve created the life you have, what principles you live your life by, and what it is that you want to contribute to the world.” The deadline for responding is June 8.

Faith-based franchises:

Reuters.com wants to talk to operators and others who have worked with faith-based franchise companies. “How does it affect the culture of the company? How do customer perceive the business?” Deadline for responding is June 10.

   
Virginia brides:

Virginia Bride magazine is doing an article on do-it-yourself weddings and wants to know about trends. ”How popular are DIY weddings? What should a bride know before planning one? How can they save money without looking like they skimped on things? What shouldn’t ever be DIY when it comes to weddings?” Deadline for responding is June 11.

Business owners:

Blog Talk Radio is looking for successful business owners for a series its featuring during the entire month of June on Empowering You Radio. ”We are running a series during the month of June to discuss today’s business challenges and needs. I am looking for successful business owners who would like to chat about their needs, challenges and struggles. Focusing on finding solutions for the listener base and encouraging them to step out. No experts needed, I am looking for real people with real experiences to share.” Deadline for responding is June 8.

If any of these media leads are perfect for you or someone you know, you can get contact information, more details, and more leads at PitchRate.com.

Posted In: Business Promotion, Magazine Publicity, Media Leads, Pitching the Media, Publicity for Niche Markets
posted On: 5/31/2009: 12:58 pm: By Joan
Comments: 1 Comment