Photos & Graphics

Doing business locally? Share your blog at Patch.com

1/31/2012 By Joan Leave a Comment

At the winter farmer’s market in my town, I ran into my local editor for Patch.com, the uber-local website that’s giving Publicity Hounds yet another outlet for their press releases, photos and local news.

Lyssa Beyer and Matt Schroeder, her associate regional editor, were stopping shoppers and asking if they knew about Patch, which operrates in 22 states in the U.S. and the District of Columbia. Two weeks earlier, I had pitched a story about my local garden club to Beyer, and she said yes. They’re interviewing one of our members this week. So this was a good chance to meet her in person.

Here are her tips on how to use Patch:

1. Share your blog posts.

If you have your own blog, or even if you don’t, you can register to be a blogger at your local Patch site. Go to Patch.com, click on the state where live, and then the Patch community where you want your blog to appear. Scroll down and look for the “Want to Blog on Patch?” button in the middle column. Introduce yourself, tell the editor a little about your blog, and wait for instructions.

You can share all your posts, or some of them. I recommend you tweak your posts to give them a local angle.

Your post won’t appear until the local editor approves it. Patch welcomes moderated comments at all blogs. So check back periodically to continue the conversation if people comment on your posts.

Local nonprofits, this is a great opportunity for you, too!

2. Pitch news and feature stories to your local editor.

Beyer responded to my pitch within 48 hours. Remember, local news is their bread and butter, so don’t be shy.

When you pitch, let the editor know if you can offer contact information for other sources, or photos and graphics.

3. Invite your local editor for coffee.

Beyer says she meets regularly with people in the community, usually at local coffee shops. This is a great chance to start building the relatonship. Invite your local editor for coffee even if you don’t have a story to pitch. See 18 ways to schmooze with reporters and Magic phrases to use with the media.

4. Claim your free listing for businesses and organizations.

Patch includes a free directory of local businesses and organizations. Listings include details such as hours, payments and more, tools for owners, original photos, a description, and customer feedback. If you’re squeamish about people reviewing your business, get over it. They’re probably already talking about you somewhere online. Read about 11 ways to use Yelp to respond to bad reviews. Much of that applies to Patch, too.

chocolate chisel listing on Port Washington Patch

5. Post your event on the calendar.

One of the reasons I love Patch is because readers can sign up for daily email alerts. When I get mine, I usually drop what I’m doing and head on over to Patch to see what’s happening in my community.

6. Share your photos and videos.

The Gallery section is a great place to upload photos or videos that promote an upcoming event, or photos or videos you took at an event.  Remember, stand-alone photos and videos are welcome. You don’t necessarily have to have a big news story.


7. Write an announcement.

Just married? New baby? Make the honor roll? Spread the word in an announcement. This is for personal news only, not promoting your business.

Those are my tips for using Patch. What are yours? If you’re using Patch, what kinds of results have you seen? More people attending your events? More people saying, “I saw you on Patch”?

Filed Under: Photos & Graphics, Pitching the Media Tagged With: business news, business promotion, event publlicity, local newssite, lyssa beyer, matt schroeder, nonprofit PR, patch.com, publcity

Will Flickr allow this kind of photo promotion?

1/17/2012 By Joan 4 Comments

Chris Stephenson of Madrid, Spain, asks:

“I’d really like to use Flickr to host a competition. I’d ask people to submit photos of a variety of airports, highways, bridges and all types of buildings that the company I work for has or is currently managing or constructing.

“Potentially, I could offer a prize of photo equipment to attract interest. It’s unclear whether Flickr would perceive this as commercial use because I don’t plan to sell anything, but rather, generate community and interest in the company.

“I’m also looking for any other suggestions your Publicity Hounds might offer on how to promote this.”

Filed Under: Flickr, Photos & Graphics Tagged With: construction photos, flickr terms of service, photo competition

Have an online pressroom you can be proud of—update it!

1/2/2012 By Joan 11 Comments

If your online pressroom looks anything like mine did about two hours ago, it’s time to drag out the dust mask, the Shop-Vac® and maybe even a garbage dumpster.

I found so much outdated information and ancient publicity photos in the pressrooms at my website and at the PressRoom247 site that I almost didn’t recognize myself! And then it dawned on me that the current photo at this blog is about a decade old. That, too, is being replaced.

Here’s a list of some of things to look for in you rown pressroom, including some not-so-obvious things that might escape your attention.

Old Photos

I trashed most of my 10-year-old photos and replaced them with the 2010 versions. All the old ones will disappear when my website eventually moves over to this blog in a few months. I’ll do a wholesale cleaning after the transition. But for now, at least the really old content is gone.

You may love that photo of yourself taken 15 years ago sans the baggy eyes and gray hair. But trying to pass yourself off as somebody who looks a lot younger than you do now is disengenuous. Besides, it makes people who know you and see the old photos wonder, “If his photos are that outdated, I wonder what else at his website is out of date?” (Please contact me if you find old photos of me at my website.)

Old Addresses, Phone Numbers and Fax Numbers

I found one old address, and a fax number that was disconnected two years ago. Try typing an old phone number or address into Google and see what comes up in the search results. If the old number is at your own website, update it!

Email Addresses

Scour your site, not just your pressroom, for any old email addresses that need to be removed.

Awards and Other Bragging Rights

Does your profile include an industry award you received recently? What about that major publicity hit from a few months ago? Have you mentioned it and linked to the article or the broadcast clip?

Does your bio mention the new books you’ve published? If not, add them.

Out-of-date Products & New Product Sites

I found several references to products I’ve pulled from my inventory.

If you’re an artist, you might have started selling products at sites like Etsy. If you write, you might sell ebooks for the Kindle at Amazon.com, or for the Nook at BarnesandNoble.com. There’s nothing wrong with linking to those sites.

Logos, Taglines and Other Branding

If you’ve introduced new elements like a logo or tagline to your marketing, make sure they’re part of the pressroom. Nothing would be more embarrassing than to be featured in a two-page spread in a magazine, with your old logo right there at the top of the page.

Journalists don’t always take time to double-check these things. Smart Publicity Hounds do.

Links to Social Media Profiles

Let people know where they can follow you on sites like LinkedIn, Facebook, Twitter, YouTube and Quora. Do you have photos and slideshows at Flickr?

Have you created Squidoo lenses or HubPages? And don’t forget the link to your Google profile.

Your Ezine and Blog

Remember that journalists and others might be entering your website from your pressroom, not necessarily from your homepage. If so, will they know that you blog and that they can subscribe to the RSS feed?

Will they know that they can subscribe to your ezine? I need to add a sign-up box for my ezine to my pressroom. What a great way to stay in touch with journalists!

Other Free Content

Do you have a podcast or online radio show? Have you written articles for sites like EzineArticles.com?

I’m even thinking of adding a section where visitors can find several guest posts I’ve written at other blogs, including this one on 17 Freebies That Build Thought Leadership, one of the Top 10 posts at The Distributed Marketing Blog.

What Have I Missed?

Go ahead. Inspect your own pressroom right now and comment below on what you’ve found that’s outdated. Or let us know what you’ve added.

Filed Under: Media Kits, Photos & Graphics Tagged With: bios, online pressroom, publicity photos

60 free (or almost free) tools for marketing, publicity

10/15/2011 By Joan 2 Comments

Everybody’s talking about Fiverr.com, a website where people tell you what they’re willing to do for $5.

If you have a slim budget for publicity, this site could be perfect for you.

Among the wacky things people say they’re willing to do (“I’ll write your name in the foam on top of my cappuccino and send you a photo of it”), you’ll find people willing to do mini-projects like write a killer headline for an article you’ve written, draw an illustration that you can use to accompany a press release, or design a logo.

If you needed a logo, you could find five people on that site, give them all the same assignment for $5 each, and then choose the best logo.

You’d spend only $25—a steal.

Tom Antion, an Internet marketer and one of my mentors, says he uses this site frequently when he needs logos created for new websites he’s created, and has had great results.

Fiverr’s disadvantage is that is because the price is so cheap, you can’t ask for a refund if you don’t like the work, and you can’t carry on a conversation with the person doing your project. So even though you’re taking a chance, the results could really pay off.

Fiverr.com is one of the valuable publicity resources I’ll be sharing on Monday when I host the webinar, “60 Ideas in 60 Minutes: Free (or Practically Free) Tips, Tricks, Tools & Tutorials for Publicity & Social Media.”

It’s a compilation of the best tools, mostly freebies, that I’ve been sharing the last several months at my blog, social media sites, in articles and elsewhere.

The call is at 8 p.m. Eastern Time. If you can’t make it, sign up anyway because I’ll send you the link for the video replay and the handout that lists all 60 ideas.

Filed Under: Photos & Graphics, Publicity Resources, Writing Articles Tagged With: cheap logos, DIY publicity, fiverr.com, inexpensive logos, marking resource, publicity resources, publicity tools

Artists need publicity ideas for water tank mural

10/4/2011 By Joan 12 Comments

Publicity Hound Kate Farrall of San Diego, CA, writes:

“I need to get national/international publicity for my two muralist clients who are completing a five-story public art installation this November for the City of Davis, just outside of Sacramento. They have transformed a water tank into 360-degree kinetic art installation. You can see a short video that explains the project.

“My pitches have done well, thanks to your great advice. So far, I’ve gotten my clients a segment on our local PBS channel that will run for a year and a half, along with a few other news and print hits. The feedback on my pitches has been really good and I’ve tailored each one.

“How do I create a hook for national publications, especially art publications? Or even publications that are not so big but located elsewhere? Local has been a good hook for us so far, but that won’t work in the Midwest, New York or Europe. My clients want to be recognized as professional artists and to have a broader name recognition so they can expand where they work and the types of projects they do.

“You can read a press release about the project and see photos on Flickr.”