The Publicity Hound’s Blog  

Cynthia Harvey of Pasadena, Calif. writes:

“I am a fashion designer, sewing instructor and fashion career advisor.

“I own The Sewing Studio in Old Town Pasadena, Calif., where I have fun teaching kids, teens and adults about the fashion industry and how to sew.

“For almost two years, I have taught hundreds of students. My goal is to teach 100 each month.

“How do I reach my goal without an ad budget?”

Posted In: Business Promotion, Publicity for Niche Markets
posted On: 6/30/2009: 9:51 am: By Joan
Comments: 8 Comments

Jeanette Simpson of Lakewood Ranch, Fla., writes:

“I have just published my first book, From Interior Design Intern to Employee: How to be a Keeper (Including Tips from Those Who Hire.)”

“It’s written specifically to help interior design interns transition from college to career.

“Aside from social networking, contacting university design departments and all vendors, reps, designers and architects I know, how can I reach my target audience—college students?

“Any advice from your Publicity Hounds would be greatly appreciated.”

Posted In: Authors & Publishers, Facebook, Publicity for Niche Markets, Publicity on the Internet, Social media marketing, Social networking, Video
posted On: 6/23/2009: 9:25 am: By Joan
Comments: 5 Comments

If you haven’t subscribed to the free media leads courtesy of PitchRate.com, you could be missing the chance to score a big hit in a top-tier media outlet, or reach your target audience with your message in a niche media outlet. You can read more about this media leads service that matches sources with journalists. 

Of the many leads posted at the site this week, here are four I’ve plucked out for Publicity Hounds:

Life coaches:

Dr. Dan, who has an Internet TV show, is doing a segment called Living Life Like a Rock Star. He’s looking for experts in self development, life coaches, leaders and anyone who is passionate about living life like a rock star.  ”We want to hear how you’ve created the life you have, what principles you live your life by, and what it is that you want to contribute to the world.” The deadline for responding is June 8.

Faith-based franchises:

Reuters.com wants to talk to operators and others who have worked with faith-based franchise companies. “How does it affect the culture of the company? How do customer perceive the business?” Deadline for responding is June 10.

   
Virginia brides:

Virginia Bride magazine is doing an article on do-it-yourself weddings and wants to know about trends. ”How popular are DIY weddings? What should a bride know before planning one? How can they save money without looking like they skimped on things? What shouldn’t ever be DIY when it comes to weddings?” Deadline for responding is June 11.

Business owners:

Blog Talk Radio is looking for successful business owners for a series its featuring during the entire month of June on Empowering You Radio. ”We are running a series during the month of June to discuss today’s business challenges and needs. I am looking for successful business owners who would like to chat about their needs, challenges and struggles. Focusing on finding solutions for the listener base and encouraging them to step out. No experts needed, I am looking for real people with real experiences to share.” Deadline for responding is June 8.

If any of these media leads are perfect for you or someone you know, you can get contact information, more details, and more leads at PitchRate.com.

Posted In: Business Promotion, Magazine Publicity, Media Leads, Pitching the Media, Publicity for Niche Markets
posted On: 5/31/2009: 12:58 pm: By Joan
Comments: 1 Comment

Hugo Tschudin of River Vale, N.J. writes:

“My booklet, Wake Up to Abundant Energy: 113 Ways to Make it Easy to ‘Rise and Shine,’ takes the struggle out of getting up in the morning.

“I’d like to find licensees who could buy the booklets in bulk to give away to customers who request a catalog, visit a showroom, or download a report.  Or, a company can buy the booklets for their own employees who can wake up energized and work more efficiently.

“I have focused on companies most likely to help their customers and employees fight fatigue, such as mattress manufacturers, breakfast cereal companies and coffee shops.

“But I’m wondering if it would be more effective to focus on other lines of business, or just on very large employers?  How can I find licensees for this booklet?  Or how can I generate free publicity to let companies know about it?”

Posted In: Authors & Publishers, Business Promotion, Information Products, Publicity for Niche Markets
posted On: 5/26/2009: 2:23 pm: By Joan
Comments: 11 Comments

Dave Kadavy of Chicago, Ill. writes:

“I run a roommate-meeting event called Flatmate Meetup.  It’s kind of like speed-dating, but for roommates.  I started it in San Francisco and expanded it to Chicago. We now have almost 1,400 members between the two cities.

“We currently promote the event by posting on Craigslist where people look for roommates, but we need more brand recognition to be successful, and that audience has proven difficult to reach.  What tips do your readers have for getting the word out—to the right people—about these events?

“The target audience is mostly people in their mid-20’s to early 30’s, college grads.  I currently have the events at bars.”

Posted In: Business Promotion, Publicity for Niche Markets, Social networking, Special Events
posted On: 5/19/2009: 9:03 am: By Joan
Comments: 4 Comments