Publicity on the Internet

Dog Tweets: 10 content marketing tips for 2012

1/13/2012 By Joan Leave a Comment

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter.

10 content marketing tips for 2012. http://ow.ly/8mLqd

Top 3 Video Marketing Lessons from Nielsen. http://ow.ly/8mLRO

Bloggers: Want (recurring) donations from your readers? Just ask! http://ow.ly/8ohOz

Daily newspapers going the way of the milkman. http://ow.ly/8ox57

Authors: 10 Cool & Creative Ideas for Bookmarks. http://ow.ly/8pyWH

Blogggers & Columnists: Submit your best stuff for the 2012 Column Contest. http://ow.ly/8oy5O

How to Destroy Your Online Reputation in 3 Days or Less http://ow.ly/8obvQ

How to learn which content you’re sharing on Facebook is hitting your fans’ hot buttons. http://ow.ly/8ohbA

5 incredibly fun ideas to build your fan base & engage them on Facebook & Twitter. http://ow.ly/8mNYQ

16 things to check when you edit. http://ow.ly/8mNBH

Filed Under: Authors & Publishers, Pitching the Media, Publicity on the Internet, Twitter Tagged With: best tweets, dog tweets, publicity hound tweets

Top 10 creative writing blogs and more top tweets

1/6/2012 By Joan Leave a Comment

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter.

Top 10 creative writing blogs. http://ow.ly/8gzJb

Top 5 New Year’s Resolutions for improving your presence on LinkedIn. http://ow.ly/8gBr9

10-point checklist for growing your blog in 2012. http://ow.ly/8gBY9

10 reasons why you might not be attracting the right (or any) Twitter followers. http://ow.ly/8i6tI

Authors, do you make these 3 disastrous book-writing mistakes? http://ow.ly/8i8gM

New to speaking? 5 great venues where you can book gigs and learn the ropes. http://ow.ly/8ikNR

How bloggers can use book reviews to connect with expert authors & tips on how to write reviews. http://ow.ly/8ikbh

3 big benefits to reading your articles aloud before publishing, from Ann Wylie. http://ow.ly/8jvrx

Get credit for your PR brilliance. Bulldog’s Media Relations Awards deadline is 1/16. http://ow.ly/8kuYP

Hospitals: Want Boomer business? Focus on content marketing & social media. http://ow.ly/8kw7n

Filed Under: Authors & Publishers, Blogs, LinkedIn, Publicity on the Internet, Twitter Tagged With: author marketing, blog content, Bloggers, Blogging, book marketing, Book Promotion, Book Publicity, LinkedIn, Twitter

Inventory clearance on CDs, transcripts, booklets

6/15/2011 By Joan 4 Comments

Recruitment & Retention Tips Booklets

Information products can become out of date so quickly, particularly those dealing with social media sites or any type of technology.

For that reason, I’m cleaning out my massive inventory and practically giving away more than 20 titles.

CD and transcripts, regularly $39.95, are only $5 each, plus shipping. Tips booklets on employee recruitment and retention, regularly $5 each, are $1.35, and include shipping.

Even though many of the products are out of date, all of them include valuable tips that are still as good today as they were when I created the them. Topics include Facebook, how to get PR clients, press releases, nonprofit publicity, how to get your own TV show, special event planning and promotion, employee recruitment and retention, and more. Here’s the complete list of titles.

Some of the CD titles are gone already, and we aren’t reordering, but you can still order the transcripts. Grab them while you have the chance.

Questions? Contact my assistant, Christine Buffaloe, at 619-955-5772 or Chris (at) SerenityVA.com.

Filed Under: Information Products, Magazine Publicity, Newspaper Publicity, Nonprofits, Press Releases/News Releases, Publicity for Niche Markets, Publicity on the Internet, TV Publicity, Twitter, Writing Articles Tagged With: how to use Facebook, inventory clearance, nonprofit promotion, press releases, publicity hound products, special event planning, special event promotion

Install Google’s +1 button at your website and blog

6/14/2011 By Joan 7 Comments

When Google, the King of Search, gives Publicity Hounds an easy way to let our websites and blogs stand out, we need to embrace it with all four paws.

The newest tool is the +1 button, shorthand for “this is pretty cool” or “you should check this out.”

You’ll start seeing it popping up on websites and blogs.

Here’s how it works.

When you install the code that makes the button visible on your own site, people who like your content can click on it and tell Google and others that they’re recommending it. It’s Google’s equivalent of Facebook’s Like button.

But here’s the really powerful part. When you recommend somebody else’s content, your photo shows up when that person’s website is listed in Google’s search results. But your photo will show up only if you already have a Google Profile. Here’s an example:

Do these four things today:

If you don’t have a Google Profile, create one.
Read more about the Google +1 button. Here are Google’s FAQs. You can find a video and a helpful tutorial from Francisco Rosales at the SocialMouths blog.
Install the button at your website and blog. Or save yourself the headache and have your webmaster do it for you.
Start recommending content you see elsewhere by clicking on the +1 button.

It’s too early to tell how successful the button will be, and whether it will go to the Google graveyard like the failed Buzz experiment, but you’d be crazy not to at least try it.

Do you think this button will catch on?

Filed Under: Facebook, Photos & Graphics, Publicity on the Internet, Publicity Resources, Search engine optimization, Social media marketing Tagged With: +1 button, facebook like button, google, search results

YouTube secrets push your video to top of search results; learn ‘em all during free webinar Wednesday, May 18

5/10/2011 By Joan 8 Comments

Online video is the most powerful tool on the Internet for driving traffic to your websites and services.

That’s why I have my own YouTube channel.

Search engines are focusing on online video to deliver the content their customers are looking for and have even changed their search parameters to push video to the top of the search results.

What does this mean for you? Your business can get quick, effective search engine results that could take your websites months or even years to achieve, all for next to nothing to produce.

There are secret tactics that successful marketers and smart Publicity Hounds are using on free hosting sites such as YouTube that are bringing an avalanche of traffic to their websites.

My friends, Colin Martin, who edits my video, and Marc Bullard are offering a free one-hour webinar to show you how easy it is to pull traffic for specific keywords that your customers are typing into the search engines. ““YouTube Super Secrets: Getting Views, Subscibers and Branding Your Business” will be from 8 to 9 p.m. Eastern Time on Wednesday, May 18.

Here’s What You’ll Learn

One of the biggest mistakes most people make (OK, I’m guilty as charged) is creating the video first. And then, when it’s time to upload the video to YouTube, they’re scrambling to come up with enough keywords to pull traffic.

If they’re in a hurry, they sit and guess which words their customers will be searching for, because there’s no time to do keyword research. Collin and Marc will show you how to do the critical keyword research you need BEFORE you start shooting.

You’ll also learn:

How to properly fill out your video titles and descriptions for maximum search engine placement.
How to find subscribers and friends for your channel.
How to brand your channel to effectively promote your business.
How to use comments wisely to drive traffic to your channel.
How to share your YouTube video on all of your other social profiles.
How to script your video to get the most traffic to your website.
How to decipher YouTube’s statistics program to create better videos.

A Super Bonus

They’re also offering a killer bonus on how to add duplicate video content to your channel without it being rejected. Smart Internet marketers know that the search engines frown on duplicate content. But this trick is so sneaky—and so effective—that YouTube doesn’t want you to know about it.

Who should attend the webinar?

Authors, coaches, consultants, public speakers, musicians, small business owners, and publicists who want to incorporate video into their clients’ PR campaigns.