Dog Tweets: How entrepreneurs decide how to post on LinkedIn, Facebook & Twitter

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter.

How entrepreneurs decide how to post on LinkedIn, Facebook & Twitter. http://ow.ly/8MvYM

4 easy tactics for becoming a must-follow account on Twitter.  http://ow.ly/8MHte

5 Ways Writers Can Break Out of the Tired Old Social Media Box.  http://ow.ly/8Mxlx

How to keep your face out of LinkedIn ads. http://ow.ly/8Mw6j

Don’t create your next info-product until you watch this cool video that explains a smart 5-step system. http://ow.ly/8Onwp

13 Ways To Get More Traffic & Publicity From Slideshare. http://ow.ly/8OA68

Top 30 PR Do’s and Don’ts. http://ow.ly/8OzE4

18-point checklist for proofreaders. http://ow.ly/8PTc9

Press Release Tip: Always include a strong call to action & explain EXACTLY what you want people to do (click, call, write…)

The Inside Scoop on Using Twitter Lists for Profit and Sanity http://ow.ly/8Rgbr

Nice year-end gift for your clients and more tweets

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter.

Prevent the “lago effect” from dooming your CEO who tries to “help” during a crisis. http://paper.li/clayedwardspr/pr-pros-paper

How Restaurants Are Using Social Media to Their Advantage. http://tinyurl.com/8xbuyuo

How to Use Great Testimonials, Once You Get Them. http://ow.ly/8b2LS

Get Blog Results for Business | Writing On The Web by Patsi Krakoff, The Blog Squad | Writing On The Web. http://tinyurl.com/7dzodzr

Top 50 Women Entrepreneur Experts to Follow on Twitter. http://ow.ly/8dj2U

Nice year-end gift for your clients. Free ebook with 2 dozen publicity/social media tips. http://ow.ly/8dj8Z

5 clever uses of LinkedIn’s brand new “group polls” feature. http://ow.ly/8dkJL

5-part strategy for cashing in on content and social media marketing in 2012. http://ow.ly/8dTU6

Freelancers: Pick up some extra cash in 2012. Pitch articles to these paying markets. http://ow.ly/8dUTu

Authors: Compare major print-on-demand companies. http://ow.ly/8dV2u

15 magnets to help you capture & convert leads at your website and more tweets

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter.

PR Pros: When you write a press release, do you share it on social media sites? Experts disagree. http://ow.ly/8486v

15 magnets to help you capture & convert leads at your website. http://ow.ly/83XYg 

Heading To a Trade Show in 2012? 5 Tips for Getting the Most ROI Out Of Your Event: http://ow.ly/859iM

Retailers: 17 ways to use Twitter to engage your audience. [No excuse not to tweet!] http://ow.ly/83UdR

Publicity Tip: Readers LOVE year-end lists, like this one, The 50 Best Workout Songs of the Year. http://ow.ly/83RUZ 

The Essential word List for Lazy PR Writers.http://ow.ly/859s3 

5 ways to master the new Facebook timeline. http://ow.ly/86rsi 

When Business Blogging Works Too Well… | Writing On The Web by Patsi Krakoff, The Blog Squad http://bit.ly/ukgnlr

Do you have a form at your website? Add this clever tool to encourage people to promote you: http://ow.ly/85fX7

Local news outlets among Google’s most-searched terms:  http://ow.ly/85ath

Cool PR finds & other tweets from this past week

Publicity Hound on TwitterHere are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter.
    
How to improve your Facebook marketing for the holidays
http://ow.ly/7DjbU 
     
    
50 tools that can help you write
http://ow.ly/7BtSv
     
    
The care and feeding of the press: Super tips from the Internet Press Guild
http://ow.ly/7BtCU
     
    
Publicity Tip: Contact a media outlet that already covered you & suggest a “follow up story” to the original one
     
    
6 tips for making your press release Twitter-friendly
http://ow.ly/7AqL8
     
    
Feeling gratitude and not expressing it is like wrapping a present and not giving it. ~William Arthur Ward
     
     
10 words that can help or hurt your click-through rate on Twitter.
http://ow.ly/7xNfu RT @DanZarrella [Testing is powerful]
    
    
Social bookmarking tips to pull traffic to your blog or website
http://ow.ly/7BzRk

      
 ”I love Thanksgiving turkey. It’s the only time in Los Angeles that you see natural breasts.” ~Arnold Schwarzenegger
     
    
6 ways to help people find your press releases
 http://ow.ly/7FkmY 

Do you already follow me, but you’d like to read tweets about certain PR, publicity and social media topics? Which ones?

Help me turn my apple cellar into a video studio

Do you hate recording talking-head videos as much as I do?

There. I’ve said it. I hate recording talking-head videos!

Here’s why.

Before I can hit the “record” button, I must:

  • Clean my home office. This includes ripping all the inspirational post-its and to-do notes from the walls, scooping up papers, notebooks, periodicals and other junk from my desk and throwing it into a pile in the corner. The coffee cups go into the kitchen sink.
  • Drag out my big wooden ladder so I can clip one of the lights onto the side of it.
  • Look for the blue gel sheets that I attach to the lights with wooden clothes pins.
  •  Search for the damn clothes pins.
  • Retrieve my tripod from the closet, set it up and attach the camera, then reposition it until it’s perfect.
  • Wash and style my hair.
  • Paint my face.
  • Find something decent to wear.
  • Tape my talking points to the wall behind the camera.

 

All That—BEFORE I Can Practice

Only then can I start recording a few dry runs.

When I’m done recording, I rip everything down and put the office back together again.

So why bother at all with these videos?

Because I can upload them to my YouTube channel. Videos are one of the most powerful ways to pull traffic. They’re terrific for offering free content.

They help people know more about me. They’re one of the hottest, most powerful marketing tools. And they’re essential for a PR campaign.

Anybody who doesn’t use video is leaving money on the table. (Nonprofits, this includes you!)

But why go through all this trouble and make shooting video harder than it has to be?

Enough is Enough

Last night, I decided to turn a small corner of my dirty apple cellar in my basement into a video studio. I can set up the equipment once and everything stays in place forever. When it’s time to record a video, all I have to do is gussy up, run downstairs, turn on the lights and start recording.

Here’s where you come in. I need your help turning part of this room, which you’d expect to find in the Addams Family basement, into an attractive setting for videos that are good enough for the corporate world. I want to shoot against this wall which is fine for Lurch and Uncle Fester, but not much else:

 

Calling it an apple cellar is a bit of a stretch. The 18-by-8 room is filled with remnants of aluminum siding and carpeting from the previous owner. It’s littered with pieces of broken wooden chairs.

I need to sweep up small piles of gravel and sand from the floor. A big oak table holds about a dozen paint cans, paint supplies, blankets and other junk:


The sturdy walls, made of large stones held together with grouting, keep out the noise. But they’re not a pretty backdrop.

Let’s Have Fun with This

What can I put against the stone wall? Suggestions for furniture? Silk flowers in a vase? I dislike silk flowers but don’t want to run out and buy a fresh bouquet every time I shoot.

I’ll also be sharing my progress, with video and photos, on the social media sites to prove that if I can do it, so can you. All you need is a small space, some fairly inexpensive equipment and the creative ideas of other Publicity Hounds like you.

I don’t need professional staging or interior decorating advice because I want to keep it simple. And I want to be able to buy what I need from the local thrift shops.

So have at it, Hounds.  I’m on a tight budget and need your ideas on how to really spruce up the place.