Cool PR finds & other tweets from this past week

Publicity Hound on TwitterHere are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter.
    
How to improve your Facebook marketing for the holidays
http://ow.ly/7DjbU 
     
    
50 tools that can help you write
http://ow.ly/7BtSv
     
    
The care and feeding of the press: Super tips from the Internet Press Guild
http://ow.ly/7BtCU
     
    
Publicity Tip: Contact a media outlet that already covered you & suggest a “follow up story” to the original one
     
    
6 tips for making your press release Twitter-friendly
http://ow.ly/7AqL8
     
    
Feeling gratitude and not expressing it is like wrapping a present and not giving it. ~William Arthur Ward
     
     
10 words that can help or hurt your click-through rate on Twitter.
http://ow.ly/7xNfu RT @DanZarrella [Testing is powerful]
    
    
Social bookmarking tips to pull traffic to your blog or website
http://ow.ly/7BzRk

      
 ”I love Thanksgiving turkey. It’s the only time in Los Angeles that you see natural breasts.” ~Arnold Schwarzenegger
     
    
6 ways to help people find your press releases
 http://ow.ly/7FkmY 

Do you already follow me, but you’d like to read tweets about certain PR, publicity and social media topics? Which ones?

Help me turn my apple cellar into a video studio

Do you hate recording talking-head videos as much as I do?

There. I’ve said it. I hate recording talking-head videos!

Here’s why.

Before I can hit the “record” button, I must:

  • Clean my home office. This includes ripping all the inspirational post-its and to-do notes from the walls, scooping up papers, notebooks, periodicals and other junk from my desk and throwing it into a pile in the corner. The coffee cups go into the kitchen sink.
  • Drag out my big wooden ladder so I can clip one of the lights onto the side of it.
  • Look for the blue gel sheets that I attach to the lights with wooden clothes pins.
  •  Search for the damn clothes pins.
  • Retrieve my tripod from the closet, set it up and attach the camera, then reposition it until it’s perfect.
  • Wash and style my hair.
  • Paint my face.
  • Find something decent to wear.
  • Tape my talking points to the wall behind the camera.

 

All That—BEFORE I Can Practice

Only then can I start recording a few dry runs.

When I’m done recording, I rip everything down and put the office back together again.

So why bother at all with these videos?

Because I can upload them to my YouTube channel. Videos are one of the most powerful ways to pull traffic. They’re terrific for offering free content.

They help people know more about me. They’re one of the hottest, most powerful marketing tools. And they’re essential for a PR campaign.

Anybody who doesn’t use video is leaving money on the table. (Nonprofits, this includes you!)

But why go through all this trouble and make shooting video harder than it has to be?

Enough is Enough

Last night, I decided to turn a small corner of my dirty apple cellar in my basement into a video studio. I can set up the equipment once and everything stays in place forever. When it’s time to record a video, all I have to do is gussy up, run downstairs, turn on the lights and start recording.

Here’s where you come in. I need your help turning part of this room, which you’d expect to find in the Addams Family basement, into an attractive setting for videos that are good enough for the corporate world. I want to shoot against this wall which is fine for Lurch and Uncle Fester, but not much else:

 

Calling it an apple cellar is a bit of a stretch. The 18-by-8 room is filled with remnants of aluminum siding and carpeting from the previous owner. It’s littered with pieces of broken wooden chairs.

I need to sweep up small piles of gravel and sand from the floor. A big oak table holds about a dozen paint cans, paint supplies, blankets and other junk:


The sturdy walls, made of large stones held together with grouting, keep out the noise. But they’re not a pretty backdrop.

Let’s Have Fun with This

What can I put against the stone wall? Suggestions for furniture? Silk flowers in a vase? I dislike silk flowers but don’t want to run out and buy a fresh bouquet every time I shoot.

I’ll also be sharing my progress, with video and photos, on the social media sites to prove that if I can do it, so can you. All you need is a small space, some fairly inexpensive equipment and the creative ideas of other Publicity Hounds like you.

I don’t need professional staging or interior decorating advice because I want to keep it simple. And I want to be able to buy what I need from the local thrift shops.

So have at it, Hounds.  I’m on a tight budget and need your ideas on how to really spruce up the place.

How long before we’re branded, like cattle, with a “reputation score”?

branding a reputation scoreIf you’re on Twitter, Twitter has assigned you a “reputation score.”

It has a system in place to gauge who you follow and who the people you follow follow.  It uses that information to suggest the “Who to Follow” avatars in the right-hand column of your profile.

So far, your score is still a secret.  So why am I mentioning it?

Because I’m betting that Twitter will make it public very soon—simply because so many other sites are starting to score and grade us. At a tech conference last year, Twitter’s CEO said he’d like to see the Twitter scores visible to everyone.
     
    

Who Else Brands, Scores & Grades You

  • If you’re on Klout.com, you have a score, from 0 to 100, largely determined by how often you tweet. You’re also “branded” with a one- or two-word description like networker, celebrity, thought leader or curator. Klout calls these its classes
      
  • Influencer Exchange, the new subscription-based software program that has a 14-day free trial I’ve been promoting, assigns a score to influencers in any one of thousands of niches, depending on who’s discussing them in traditional media or social media, and how important those people are.  You can read more about Influencer Exchange here.
      
  • On Quora, the question and answer site, users “vote up” or “vote down” your answers.
      
  • On Yelp, readers grade restaurants, stores, nightclubs and even the local furnace repair guys with reviews of from one to five stars. 
        
  • Facebook doesn’t assign you a score, but how often you interact with your friends, and those who have Liked your pages, determines how often the information you share shows up in their news feeds.
      
  • On Google, our websites are ranked, depending on a variety of factors such as how many other influential websites link to us, and how much content we provide.  
        

How Your Score Might be Used

I can’t help but envision all of us eventually having our online scores seered onto the flesh on our hips with a hot branding iron.

The score could eventually determine if we’re the top candidate for a job, or we get a lucrative consulting contract, or a reporter from the New York Times calls us for an interview because we have a higher score than the other dozen or so people the reporter researched.

Do you know about other sites that score, grade or brand users?  How do you think these sites will be used? And how much weight will people put on a reputation score? Are these “grading” systems missing more important things like a blog, the number of comments at a blog, and how often the blogger responds?
      
    
Tools That Can Help You:

Twitter for Beginners: A Step-by-Step, Can’t-Fail System for Experts and Influencers (and Those Who Want to Be) 

How can a psychologist market on Facebook and Twitter?

dr. karen hoving, psychologistDr. Karen Hoving of Aurora, Colo., writes:

“I have a Ph.D. in Clinical Psychology and specialize in two areas: Bipolar Disorder and Post Traumatic Stress Disorder.

“Here’s what I’m doing right now to market myself:

“I share different information on each site. 

“Here’s my question: Do shrinks get patients via social media marketing? I am doing a lot and watching all of the videos you and others send. But often, people are trying to sell something onlne. I am trying to sell ME—my services and education, and my time. 

“Can this be marketed on sites like Facebook and Twitter? If so, how? Marketing for therapists is different than marketing for someone selling widgets.”

“If social media won’t work for me—and I’m willing to be patient—I don’t want to waste a lot of time.”

Mari Smith to share her Facebook ‘pot of glue’ Wednesday

Pot of glue that makes facebook pages stickyWhy is it that some people have so much trouble generating interest in their Facebook pages? Yet other people, like Mari Smith, one of the world’s foremost experts on Facebook, seem to have a big pot of glue that they slather onto their pages and capture whoever happens to stop by?

Mari’s glue is in the form of interesting videos, status updates that tip off fans to other people’s how-to articles about Facebook and Internet marketing, and compelling polls and surveys.

She promotes other people’s webinars, teleseminars and products that she thinks her fans will find valuable. And she sparks lively discussions that make readers stick like glue to the page and, often, participate.

Mari does something else that keeps those fans coming back for more—and this is the page’s real value.

Almost every day, she answers people’s questions about Facebook and a variety of other topics. Sometimes the same questions keep popping up. And she keeps giving the answers.

She travels the world, speaking at conferences and working with corporate clients. When she’s away, she recruits someone else to answer questions for her.

Mari Smith, Facebook fan page adviceNeed to contact Facebook about a knotty problem? Mari leads readers her directory of more than 120 forms for contacting Facebook.

Confused about the best webinar service to use for your own webinars? Or other products and services? She shares her recommendations for vendors, and explains why.

And what about those unlucky souls who appeal to her when they try to log onto their Facebook pages, but the pages seem to have vanished into thin air? She has linked, many times, to the blog post I wrote on 5 things to do if your Facebook fan page disappears.

Befuddled by all those Facebook apps and how to use them?  Mari is standing by, ready to help.

Is it any wonder she has amassed more than 43,000 fans?

mari Smith's Facebook page

 

That’s why I’ve invited her to be my guest guest on a webinar at 4 p.m. Eastern Time tomorrow, June 29, on The Best Ways to Attract Facebook Fans, Provide Sterling Content and Keep Them Coming Back for More (Just Like the Celebrities Do).

If the time is inconvenient for you, register anyway, because you’ll get the link to the video replay within 48 hours.

She will discuss a wide variety of topics, including the value of a Welcome page, when to use Facebook ads, how to use email to generate Likes, tagging, autographing and more.

I’ve asked her to address the topic of Facebook contests and the rules that govern what you can and cannot do.

Join us! Register here, and bring your questions.