Nice year-end gift for your clients and more tweets

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter.

Prevent the “lago effect” from dooming your CEO who tries to “help” during a crisis. http://paper.li/clayedwardspr/pr-pros-paper

How Restaurants Are Using Social Media to Their Advantage. http://tinyurl.com/8xbuyuo

How to Use Great Testimonials, Once You Get Them. http://ow.ly/8b2LS

Get Blog Results for Business | Writing On The Web by Patsi Krakoff, The Blog Squad | Writing On The Web. http://tinyurl.com/7dzodzr

Top 50 Women Entrepreneur Experts to Follow on Twitter. http://ow.ly/8dj2U

Nice year-end gift for your clients. Free ebook with 2 dozen publicity/social media tips. http://ow.ly/8dj8Z

5 clever uses of LinkedIn’s brand new “group polls” feature. http://ow.ly/8dkJL

5-part strategy for cashing in on content and social media marketing in 2012. http://ow.ly/8dTU6

Freelancers: Pick up some extra cash in 2012. Pitch articles to these paying markets. http://ow.ly/8dUTu

Authors: Compare major print-on-demand companies. http://ow.ly/8dV2u

Stop automating social media content—More tips May 7

Websites and social media sites serviced by Ping.fmSeveral years ago, when busy people were looking for ways to save time with social media, they relied on programs like Ping.com to automate their content.

Post a status update and Ping could push it out to Twitter, Facebook, LinkedIn, and the other sites you see in the photo at left, with just a click of the mouse.

At the time, it seemed like a good idea. But something started to happen.

People who followed a particular expert on several social media sites started to see the same content over and over again. It became all too obvious that the expert was pushing out identical content on multiple social media platforms.

On LinkedIn, for example, I’m seeing people complain frequently about the maddening stream of tweets that others are feeding into LinkedIn, which is strictly for business networking. These include those brain-numbing updates about when people are waking up, eating breakfast, starting their work day, and picking their kids up from soccer practice.

That minutae is bad enough. But creating noise by pushing it onto LinkedIn is a sin.

Enough, already!

I stopped feeding my WordPress blog into my Facebook fan page because the automatic status updates made it impossible for me to write a compelling tease that really pulled people into the post and made them click.  
   
  
The Benefits of Separate Status Updates

By manually promoting a blog post on Faceboook, I can do this:

status update on Publicity Hound fan page

 

I can do the same type of status update on LinkedIn for the same blog post, but I can write the teaser a little differently.

In my Twitter feed, or my Facebook profile, I can also share more personal tidbits that don’t belong on LinkedIn.

I can pull followers from one social media site to another by telling my LinkedIn visitors that if they want a list of tips on how to solve a business problem, then can visit my Facebook Fan Page and Like the page.

Have you stopped automating social media content? Why or why not? Have you stopped following people who push out their content across multiple sites? 

Or is automation a valuable time-saver that you refuse to give up? 

More Tips Like This on May 7 at Author U

I’ll be explaining more about how to use traditional and social media to promote when I present a two-and-a-half-hour workshop at Author U in Denver, Col. If you can’t afford plane fare, that’s OK.  Host Judith Briles is recording the entire two-day session, and you can buy the recordings.

Learn more about Author U here.

EveryBlock: Another uber-local site for community news

Here’s another hyperlocal website to add to your publicity toolbox: EveryBlock, perfect for publicizing local news in bigger cities, and also for finding other local blogs and media outlets you might not know about.

MSNBC.com bought it in 2009 and unveiled the new version yesterday.  It operates in 16 cities mostly on the east and west coasts: Atlanta, Boston, Charlotte, Chicago, Dallas, Detroit, Houston, Los Angeles, Miami, New York, Philadelphia, Portland, San Francisco, San Jose, Seattle and Washington, D.C.

EveryBlock offers news down to the block level and encourages collaboraton among neighbors.  Enter any address in one of those cities and you’ll see news articles, blog coverage, crime reports and a wide variety of other local information, all updated throughout the day. 

You can also submit your own news, which they don’t edit.  Create a free account, and you can participate in discussions and even get email updates.
   
  
3 Main Types of News

  • Civic information, including building permits, crimes, restaurant inspections and more.  In many cases, this information is already on the Web but is buried in hard-to-find government databases.  In other cases, the data hasn’t been posted online, but Everyblock gets it through government agencies.  
        
  • News articles and blog entries, including information from major newspapers, community weeklies, TV and radio news stations, local specialty publications and local blogs.  If you can track down a local blogger who you didn’t know about, you can start pitching that blogger when you have local news to share. I found Meetups and even school reviews for Atlanta.
        
  • Fun from across the Web, including local photos posted to the Flickr photo-sharing site, user reviews of local businesses on Yelp, and lost and found postings from Craigslist.  You’ll even find local deals from Groupon and ValPak.
         

This site is perfect for news from clubs and civic groups, schools, nonprofits, churches, political campaigns and neighborhood groups, and it’s continually updated daily throughout the day. EveryBlock welcomes you to draw a map of your own neighborhood (the example here is from Atlanta) if you don’t see it on the master list. 

It differs from Patch.com because EveryBlock concentrates on larger motropolitan areas. Patch is for suburbs and outlying areas. 

I’m adding EveryBlock to the long list I’ve already accumulated and shared on the webinar 50+ Places Online to Promote Your Live or Virtual Events to Reach Your Target Market & Pull Sell-out Crowds.  
     
    
Share a Tip for Using EveryBlock

Are you already using EveryBlock? If so, share tips on exactly how you use it, or how it has saved time for you.

If not, how will you integrate it into your publicity campaign?

Why half of LinkedIn users aren’t active on the site

LinkedIn logoBNET Blogger Jim Edwards wrote about a surprising nugget of information tucked inside the document that LinkedIn included in its initial public offering recently:

Most of its 90 million register users don’t visit the site on a monthly basis, or hardly ever use it.  In fact, Jim says, the company can’t tell the difference between an inactive or deceased member and an active user.

I blinked when I saw that.  I read it again.  Then I ventured an easy guess as to why.
     
     
LinkedIn Knowledge is Power

Most LinkedIn users simply don’t understand the power of making connections, joining groups, answering questions, making and receiving recommendations, promoting events, starting discussions, and providing daily status updates. 

Many aren’t aware that they can ask their connections to introduce them to powerful movers, shakers and other influential users who might never take their phone calls or answer their emails.

Learning all that is time-consuming.  And applying it can eat up precious weeks and months.

Still, even if less than half of those who have accounts on LinkedIn use the site, that’s more than 44 million people, many of whom include journalists, broadcasters, bloggers and others who can share your story with their audiences! 

LinkedIn has turned into the go-to destination for companies and nonprofits that are checking out job applicants, looking for recommendations for vendors, and searching for experts who can solve their problems.

Journalists use the advanced search function to find sources just like you.

I’ve heard one success story after another of LinkedIn users who have used the site to sign book contracts with publishers, find paid speaking engagements, and attract consulting clients.

Tom Beug, one of my fellow management consultants in The Summit Group in Milwaukee, used LinkedIn to contact a former client and say hi.  Turns out the company had an opening for a senior manager and hired Tom to conduct the search.
     
    
Learn LinkedIn Quickly

If you’re on LinkedIn but you’re confused about how to use the site, don’t spent weeks or months learning.

Join LinkedIn expert Wayne Breitbarth and me for a webinar on March 3 on “Your LinkedIn Power Formula: How to Make Killer Contacts, Pull Crowds to Events, be a Star in Your Industry & Track Down Leads Like a Bloodhound.” If the time is inconvenient, sign up anyway because everyone who registers will receive the link to the video replay and all the handouts. 

Inc. Magazine is so impressed with Wayne that the magazine has invited him to speak at its Growco conference April 6-8 in Las Vegas.

Register here.

5 things to do if your Facebook Fan Page disappears

facebook logo in a balloonGoogle “my Facebook Fan Page disappeared,” and you’ll see a long list of frustrated, aggravated, infuriated people—some of whom have accumulated thousands of fans—perplexed as to why their Fan Pages, and months of valuable content, are long gone.

It happened to me, as I explained here. And it can happen to you.

You may not have the same happy ending I did, but don’t give up without trying to get your Fan Page back. I’ll explain several things you can do. But first, a little history.

When My Nightmare Began

In November, I noticed that activity on my Fan Page had fizzled. Yet the statistics on my Page were telling me that there were several dozen “impressions” but 0% response to most of the Notes and other content I posted.

Fcebook Fan page entry for The Publicity Hound

With more than 2,500 Fans, my Notes and other content should have had several hundred impressions. I should have paid closer attention to the stats, or Facebook Insights.

Frustrated, I kept posting, hoping to wake the dead. But nobody was commenting.

When subscribers to my ezine, The Publicity Hound’s Tips of the Week, clicked on the Facebook icon to visit my Fan page, they reported that they ended up on their Facebook Home page, or they got an error message. In other words, I could see my Fan Page and post, but no one else could see it.

Finally, in January, after filling out three Bug Reports on Facebook but receiving no reply, I went on an all-out crusade for help. I posted my dilemma on Twitter and LinkedIn and got lots of feedback and suggestions.  I followed most of the advice, but nothing worked.

Several of my followers and connections said the same thing happened to them, but they couldn’t find their Pages. So they started new ones, or abandoned Facebook altogether, something I wasn’t willing to do.

Twitter to the Rescue!

Then, the real power of social networking kicked in, just like it’s supposed to.  One of my connections, Krishna De of Dublin, Ireland, posted this:

KrishnaDe Twitter post on missing Facebook Fan page

@DaveKerpen is social media expert Dave Kerpen, of Likeable Media, a full-service PR agency specializing in social media and word-of-mouth marketing. He’s connected to Krishna, saw her post, and sent me this:

Dave Kerpen post on Twitter

Dave doesn’t know me. But when I emailed him and explained the problem, he asked me to make him the administrator of my Fan Page so he could log in and investigate. I wouldn’t have done this unless someone on Twitter recommended him, like Krishna had.

A few hours later, Dave solved the problem. My Settings were configured so that only people in the Philippines were able to view the Fan Page. My assistant and I double-checked those settings at least 10 times, but we must have overlooked this.

Now, everyone could see the Fan Page, and I was back in business.

If This Happens to You…

Log into your account and call up your page. On the upper left side, under the Page’s photo, click on “Edit Page.” In the upper left corner, click on “Manage Permissions.”

The two red arrows in this screenshot show the first two places you should look. Make sure the Page Visibility box that says “Only admins can view this page” is not checked.    Also, see if there are any country restrictions. If so, delete them, and that should solve the problem.

Facebook manage admins box

If You Can’t Find Your Page

But what if you can’t find your page at all? Here are five tips:

  1. If you don’t mind waiting for Faceboook to reply, fill out a Bug Report. Facebook expert Mari Smith has compiled a helpful directory of 120+ forms that will help you reach the right person, and she updates the list. Dave says filling out a bug report “only takes 15 minutes, so it could be worth it.”
  2. If you have a relationship with someone who works for Facebook, contact that person directly.
  3. Try connecting with someone inside the company on LinkedIn or Twitter. One of my LinkedIn connections reported doing this, and the employee solved her problem immediately.  You can also use Twellow, the Twitter Yellow Pages. I explain more about Twellow here.
  4. Appeal for help on the social media sites, like I did. Don’t forget about Quora, the hot new site where experts are tripping over each to answer questions.

If someone reaches out to you and suggests you make them an administrator of your Fan Page, but you don’t know them, should you?

Dave recommends caution but says, “I don’t know if you had anything to lose at that point. Even if you didn’t trust me, it might have been worth the risk.”

The Best Solution

He offers what I think is the best solution, particularly if you don’t have a lot of time to wait and you’re willing to pay to get the problem solved quickly so you don’t spend months worrying about it, like I did.

5. “Talk to an agency that has a relationship with Facebook to get some help,” he said. That’s what major brands do when they have problems with their Fan Pages. Many agencies have contact information for Facebook that the rest of us don’t have.

Dave, by the way, is the author of the forthcoming book, Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand and be Generally Amazing on Facebook (and Other Social Networks).

You can join his Likeable Fan Page or connect with him on Twitter.

If you’re lucky enough to find your page, or if can’t and you simply create a new one, make up for lost time. See 12 More Ways to Avoid Missed Opportunities on the New & Improved Facebook.

Let’s hear your story about missing Fan Pages. Do you have any tips to add to the ones I’ve discussed here? Or have you abandoned Facebook?