Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter.

7 Crucial Tactics for Writing a Radically Successful Guest Post http://ow.ly/8TLYO

Farts: The topic of a 6th-grader’s 1st-place speech. Here are 5 lessons from the speech: http://ow.ly/8TPHk

5 ways LinkedIn can freshen up and be more relevant http://ow.ly/8VfF5

6 ways to get more B2B leads from social media  http://ow.ly/8VkBW

5 tips for measuring ROI of PR and determining if you’re beating your competitors  http://ow.ly/8WCf0

11 things that annoy journalists and bloggers  http://ow.ly/8X9oS

5 tips for choosing a LinkedIn profile photo (and other LinkedIn mistakes to avoid)  http://ow.ly/8YmE2

Google offering $25 in gift cards to let them track you  http://ow.ly/8YnF3

Tip for Publciists: Have a new client? Make sure they know how to do media interviews.

Sleazy and dishonest if true: Pinterest secretly cashes in on user links by adding its own affiliate codes  http://ow.ly/8YxOu

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter.

How entrepreneurs decide how to post on LinkedIn, Facebook & Twitter. http://ow.ly/8MvYM

4 easy tactics for becoming a must-follow account on Twitter.  http://ow.ly/8MHte

5 Ways Writers Can Break Out of the Tired Old Social Media Box.  http://ow.ly/8Mxlx

How to keep your face out of LinkedIn ads. http://ow.ly/8Mw6j

Don’t create your next info-product until you watch this cool video that explains a smart 5-step system. http://ow.ly/8Onwp

13 Ways To Get More Traffic & Publicity From Slideshare. http://ow.ly/8OA68

Top 30 PR Do’s and Don’ts. http://ow.ly/8OzE4

18-point checklist for proofreaders. http://ow.ly/8PTc9

Press Release Tip: Always include a strong call to action & explain EXACTLY what you want people to do (click, call, write…)

The Inside Scoop on Using Twitter Lists for Profit and Sanity http://ow.ly/8Rgbr

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter.

How to write irresistible blog intros. http://ow.ly/8Em6E

Chicago Tribune Offers Sunday Book Review Section for $99 a year. http://ow.ly/8FRZM

Facebook timeline becoming mandatory for all users. (Ugh.) http://ow.ly/8HvgH

4 Simple Steps to a Facebook Timeline that Tells Your Marketing Story. http://ow.ly/8FSh9

Write killer headlines using this clever trick. http://ow.ly/8GLQO

3 good reasons to snip a LinkedIn connection. http://ow.ly/8H6lT

The 50 most influential social media experts. http://ow.ly/8Hv7E

How to have happy subscribers that stay on your email list. http://ow.ly/8HvgH

5 fab tips for online PR success. [Bet you're not doing most of this. I'm not.] http://ow.ly/8Hxzv

10 quick (and easy) tips to improve your writing. http://ow.ly/8I1yi

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter.

10 content marketing tips for 2012. http://ow.ly/8mLqd

Top 3 Video Marketing Lessons from Nielsen. http://ow.ly/8mLRO

Bloggers: Want (recurring) donations from your readers? Just ask! http://ow.ly/8ohOz

Daily newspapers going the way of the milkman. http://ow.ly/8ox57

Authors: 10 Cool & Creative Ideas for Bookmarks. http://ow.ly/8pyWH

Blogggers & Columnists: Submit your best stuff for the 2012 Column Contest. http://ow.ly/8oy5O

How to Destroy Your Online Reputation in 3 Days or Less http://ow.ly/8obvQ

How to learn which content you’re sharing on Facebook is hitting your fans’ hot buttons. http://ow.ly/8ohbA

5 incredibly fun ideas to build your fan base & engage them on Facebook & Twitter. http://ow.ly/8mNYQ

16 things to check when you edit. http://ow.ly/8mNBH

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter.

Top 10 creative writing blogs. http://ow.ly/8gzJb

Top 5 New Year’s Resolutions for improving your presence on LinkedIn. http://ow.ly/8gBr9

10-point checklist for growing your blog in 2012. http://ow.ly/8gBY9

10 reasons why you might not be attracting the right (or any) Twitter followers. http://ow.ly/8i6tI

Authors, do you make these 3 disastrous book-writing mistakes? http://ow.ly/8i8gM

New to speaking? 5 great venues where you can book gigs and learn the ropes. http://ow.ly/8ikNR

How bloggers can use book reviews to connect with expert authors & tips on how to write reviews. http://ow.ly/8ikbh

3 big benefits to reading your articles aloud before publishing, from Ann Wylie. http://ow.ly/8jvrx

Get credit for your PR brilliance. Bulldog’s Media Relations Awards deadline is 1/16. http://ow.ly/8kuYP

Hospitals: Want Boomer business? Focus on content marketing & social media. http://ow.ly/8kw7n

Here are five things to consider doing differently on Twitter this year.

They’ll help you gain traction, see a bigger return on your investment of time, generate more retweets and gain more followers.

If you can’t do all of these regularly, at the very least, start doing some of them once a week, and then increase the frequency as you become more comfortable doing them.

1. Rewrite your best tweets and post them at different times throughout the day. Don’t let your followers miss a terrific article or video you’re linking to, just because they weren’t reading their feed at the exact time your tweet showed up.  
    
   Why this is imporant: It will save you time because you won’t always be searching for new content.
      
      

2.  Don’t tweet identical information you’re also sharing on Facebook and LinkedIn. You can share the same article or video, but rewrite it for each of the three sites.

   Why this is important: All three sites are very different. And people might be following you on more than one of these sites and don’t want to see duplicate content.
    

3. Every few weeks, go to your Twitter profile and click on “Listed” in the upper right corner. You’ll see the names of all the lists that others have created and where you appear. It’s a fascinating glimpse into how others view you.

   Why this is important: It tells you whether your branding is on target. Let’s say you’re a book marketing expert. If you don’t appear on any lists devoted to book marketing, something’s wrong. Start sharing more solid content on your topic.
    

4. Make your tweets so compelling that they force people to click on links. A handy cheat sheet that I’ve printed and keep near my computer is Christ Garrett’s 102 Headline Writing Formulas.

    
   Why this is important: You cannot afford to write boring tweets! If I like content somebody else has shared on Twitter, but I think their tweet is lackluster, I rewrite it before retweeting. You’ll find dozens of terrific rewrite ideas in Garrett’s cheat sheet.

    

5. Create Twitter lists, with an emphasis on three groups: top experts in your own industry, top experts in the industries you want to target, and journalists and bloggers whose attention you want to catch.

    
   Why this is important: You can import the feed from any of your lists into programs like Tweetdeck or Hootsuite and see, at a glance, content from the most important and influential people you’ve identified. Be sure to respond by retweeting it and replying!  (See “How to Use Twitter Lists & Directories to Generate Publicity and Build Your Brand.”)

What Twitter resolutions have you made for 2012? Or, what’s the one thing you’re going to work on most diligently to become a smarter, more efficient tweeter?

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter.

Prevent the “lago effect” from dooming your CEO who tries to “help” during a crisis. http://paper.li/clayedwardspr/pr-pros-paper

How Restaurants Are Using Social Media to Their Advantage. http://tinyurl.com/8xbuyuo

How to Use Great Testimonials, Once You Get Them. http://ow.ly/8b2LS

Get Blog Results for Business | Writing On The Web by Patsi Krakoff, The Blog Squad | Writing On The Web. http://tinyurl.com/7dzodzr

Top 50 Women Entrepreneur Experts to Follow on Twitter. http://ow.ly/8dj2U

Nice year-end gift for your clients. Free ebook with 2 dozen publicity/social media tips. http://ow.ly/8dj8Z

5 clever uses of LinkedIn’s brand new “group polls” feature. http://ow.ly/8dkJL

5-part strategy for cashing in on content and social media marketing in 2012. http://ow.ly/8dTU6

Freelancers: Pick up some extra cash in 2012. Pitch articles to these paying markets. http://ow.ly/8dUTu

Authors: Compare major print-on-demand companies. http://ow.ly/8dV2u

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter.

PR Pros: When you write a press release, do you share it on social media sites? Experts disagree. http://ow.ly/8486v

15 magnets to help you capture & convert leads at your website. http://ow.ly/83XYg 

Heading To a Trade Show in 2012? 5 Tips for Getting the Most ROI Out Of Your Event: http://ow.ly/859iM

Retailers: 17 ways to use Twitter to engage your audience. [No excuse not to tweet!] http://ow.ly/83UdR

Publicity Tip: Readers LOVE year-end lists, like this one, The 50 Best Workout Songs of the Year. http://ow.ly/83RUZ 

The Essential word List for Lazy PR Writers.http://ow.ly/859s3 

5 ways to master the new Facebook timeline. http://ow.ly/86rsi 

When Business Blogging Works Too Well… | Writing On The Web by Patsi Krakoff, The Blog Squad http://bit.ly/ukgnlr

Do you have a form at your website? Add this clever tool to encourage people to promote you: http://ow.ly/85fX7

Local news outlets among Google’s most-searched terms:  http://ow.ly/85ath

A few weeks ago, I mentioned in my newsletter the clever name that art marketing expert Alyson Stanfield uses for her weekly summary of tweets, which she tuns into a blog post: Twitter Tweekly.

It took some thinking, but I came up with a name for my own weekly compilation: Dog Tweets. Every Friday, I’ll link to my best 10 tweets from that week. 

Here’s the best part. My virtual assistant, Christine Buffaloe of Serenity Virtual Assistant Services, compiles the list. I don’t touch it. That means one more blog post each week, and I don’t have to do the work!

Make 2012 the year you finally hire a virtual assistant, even if it’s only for two or three hours a week. But don’t spend hours looking. Call Chris at 619-955-5772. Or, find out everything you need to know about VAs including how to hire them, what kind of work to give them, and how to work best with them.   

See “How to Hire a Virtual Assistant to Help with Your Publicity Campaign.” Stay tuned for tomorrow’s Dog Tweets. Or go check them out now by following me on Twitter.

Website owners who ask visitors to complete an online form, and then simply thank them for doing so, are missing a powerful opportunity for a little publicity, and possibly some extra sales.

If visitors have completed the form because they want more information about your product or service, or they’re asking a question, or they want a quote, they’re already interested. And if they’re already interested, they might know other people who would want to know about your website.

GroupHigh, a subscription service that helps you find influential bloggers in your industry quickly, has several buttons on its site that lets visitors click and complete a form so they can get pricing information, or answers to questions. When I clicked on the button for pricing info, here’s what popped up: 
 

When I clicked on the Twitter icon, it took me to Twitter so I could log in:

After I logged in, here’s what appeared:

I could either hit the “Tweet” button or customize the message.

Andy Thiemer of GroupHigh said it’s a little too early to see what kind of effect the reminder has on spreading the word about his company. But I love the idea, especially because you’re reaching out to people who already have reached out to you!

Instead of asking for a tweet, you could lead visitors to your Facebook page, ask them to Like it, and tell them what they’ll get for doing so. You could ask them to subscribe to your ezine. Or you could lead them to your blog where they can read the latest blog post. The possibilities are endless.  

There are probably several different ways to add this thank-you box to your website. Ask your techie for help.