Dog Tweets: How entrepreneurs decide how to post on LinkedIn, Facebook & Twitter

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter.

How entrepreneurs decide how to post on LinkedIn, Facebook & Twitter. http://ow.ly/8MvYM

4 easy tactics for becoming a must-follow account on Twitter.  http://ow.ly/8MHte

5 Ways Writers Can Break Out of the Tired Old Social Media Box.  http://ow.ly/8Mxlx

How to keep your face out of LinkedIn ads. http://ow.ly/8Mw6j

Don’t create your next info-product until you watch this cool video that explains a smart 5-step system. http://ow.ly/8Onwp

13 Ways To Get More Traffic & Publicity From Slideshare. http://ow.ly/8OA68

Top 30 PR Do’s and Don’ts. http://ow.ly/8OzE4

18-point checklist for proofreaders. http://ow.ly/8PTc9

Press Release Tip: Always include a strong call to action & explain EXACTLY what you want people to do (click, call, write…)

The Inside Scoop on Using Twitter Lists for Profit and Sanity http://ow.ly/8Rgbr

Help me turn my apple cellar into a video studio

Do you hate recording talking-head videos as much as I do?

There. I’ve said it. I hate recording talking-head videos!

Here’s why.

Before I can hit the “record” button, I must:

  • Clean my home office. This includes ripping all the inspirational post-its and to-do notes from the walls, scooping up papers, notebooks, periodicals and other junk from my desk and throwing it into a pile in the corner. The coffee cups go into the kitchen sink.
  • Drag out my big wooden ladder so I can clip one of the lights onto the side of it.
  • Look for the blue gel sheets that I attach to the lights with wooden clothes pins.
  •  Search for the damn clothes pins.
  • Retrieve my tripod from the closet, set it up and attach the camera, then reposition it until it’s perfect.
  • Wash and style my hair.
  • Paint my face.
  • Find something decent to wear.
  • Tape my talking points to the wall behind the camera.

 

All That—BEFORE I Can Practice

Only then can I start recording a few dry runs.

When I’m done recording, I rip everything down and put the office back together again.

So why bother at all with these videos?

Because I can upload them to my YouTube channel. Videos are one of the most powerful ways to pull traffic. They’re terrific for offering free content.

They help people know more about me. They’re one of the hottest, most powerful marketing tools. And they’re essential for a PR campaign.

Anybody who doesn’t use video is leaving money on the table. (Nonprofits, this includes you!)

But why go through all this trouble and make shooting video harder than it has to be?

Enough is Enough

Last night, I decided to turn a small corner of my dirty apple cellar in my basement into a video studio. I can set up the equipment once and everything stays in place forever. When it’s time to record a video, all I have to do is gussy up, run downstairs, turn on the lights and start recording.

Here’s where you come in. I need your help turning part of this room, which you’d expect to find in the Addams Family basement, into an attractive setting for videos that are good enough for the corporate world. I want to shoot against this wall which is fine for Lurch and Uncle Fester, but not much else:

 

Calling it an apple cellar is a bit of a stretch. The 18-by-8 room is filled with remnants of aluminum siding and carpeting from the previous owner. It’s littered with pieces of broken wooden chairs.

I need to sweep up small piles of gravel and sand from the floor. A big oak table holds about a dozen paint cans, paint supplies, blankets and other junk:


The sturdy walls, made of large stones held together with grouting, keep out the noise. But they’re not a pretty backdrop.

Let’s Have Fun with This

What can I put against the stone wall? Suggestions for furniture? Silk flowers in a vase? I dislike silk flowers but don’t want to run out and buy a fresh bouquet every time I shoot.

I’ll also be sharing my progress, with video and photos, on the social media sites to prove that if I can do it, so can you. All you need is a small space, some fairly inexpensive equipment and the creative ideas of other Publicity Hounds like you.

I don’t need professional staging or interior decorating advice because I want to keep it simple. And I want to be able to buy what I need from the local thrift shops.

So have at it, Hounds.  I’m on a tight budget and need your ideas on how to really spruce up the place.

7 ways to congratulate journalists—without brown-nosing

congratulating a journalist with a cardWhen a favorite journalist is promoted, leaves the newspaper for a new job, or wins an award, smart Publicity Hounds swing into action and deliver their congratulations, a very important part of building the relationship.

Be aware, especially, of things like writing, editing and photography awards. They don’t  mean a hill of beans to the success of the newspaper, but journalists think they are a very big deal. I worked in newsrooms for 22 years, won many awards, and they were a huge deal.

How do you congratulate them without gratuitous brown-nosing? Here are seven ideas:

  • Send a handwritten note. Most well-wishers would cop out with an email. But you want to zig when everybody else is zagging. A postage stamp and a few minutes of your time are a cheap price to pay to stand out from the crowd.
  • Is the journalist on Twitter? If so, send a congratulatory tweet. Link to an article about the award so others who follow the journalist can read it.
  • Are  you friends on Facebook? If so, post congratulations to their wall, and give the URL for the article announcing the award. You can also link to the winning article or project.
  • Create a short “way to go!” video and email the link. With a little editing, you can also provide the link for the winning project. Consider posting the video to their company’s website.
  • Go ahead. Ask the journalist if it’s OK to post the video to YouTube.
  • Is the journalist on LinkedIn? If so, consider writing a recommendation. But sure to explain what factors made their work so special, or what happened as a result. This is the place to recommend, not just congratulate.
  • Call and leave a short, cheery voicemail message.

Don’t do all of these, or it will, indeed, be brown-nosing. And never sneak in a pitch while you’re congratulating.

What Else You Shouldn’t Do

  • No flowers. Women reporters I’ve worked with love flowers, but they’d get the heebie-jeebies when sources sent them.
  • No gifts, gift cards or anything of value. Many newspapers have ethics policies that prohibit reporters from receiving these. Don’t put someone in the uncomfortable position of having to return a gift to you.
  • No tickets to sporting events, the theater or other entertainment venues.
  • Don’t invite the journalist to lunch and dive for the check. He might not be able to accept a free meal. See 18 ways to schmooze with reporters.

Don’t forget sports reporters, copy editors, photographers, graphic artists and other newsroom employees. Ditto for TV producers, anchors, sportscasters, meteorologists and radio talk show hosts. They love being congratulated, too.

What have I missed? If you’re a PR person, a journalist or a Publicity Hound, what ideas can you share that have worked well?

Also see: 12 ways to say “thanks” to a blogger or journalist

Celebrity publicists: Interviewer will promote your clients

Hollywood Blvd. street signCelebrity Publicists: This could be a good opportunity to promote major news about your client like a new CD or book, or very minor news like your client’s birthday party.

A top international entertainment news agency has hired freelancer Bill Hooey, a celebrity interviewer, to supply them with short videos of celebrity interviews. Hooey won’t identify the agency, but its client list consists of more than 3,000 media outlets worldwide.

These are easy interviews with softball questions that help the celebrity look good.

“I ask questions the celebrities enjoy answering,” Hooey says. “I’m not looking to do long interviews. The standard interview is less than five minutes. I’ll arrive, ask a few questions, and then leave.”

Interview topics can include:

  • Comments about something in the news
  • Information that the celebrity would like to clarify
  • An important announcement
  • The client’s marriage or divorce
  • A milestone in the celebrity’s career
  • A new CD, book or movie
  • Attendance at a red carpet event or film premiere, fundraiser or major show biz party

Call Hooey at 323-397-8740 or email wildguy (at) earthlink.net.

You can see samples of his interviews at his YouTube channel.

Since moving to Los Angeles in 1981, Hooey has hosted two local television shows and four radio talk shows.  For the last six years, he has been writing the weekly newspaper column “Life In The Fast Lane” for the LA Xpress Newspaper (weekly circ. 129,000).

9 ways to use Hubspot’s free marketing charts & graphs

Hubspot's 100 Awesome marketing stats, charts and graphs If you want  to learn more about marketing, social media, search engine optimization and blogging, you’ll love Hubspot’s newest freebie: a collection of 100 Awesome Marketing Stats, Charts & Graphs.

It’s based on original research and data from a variety of sources, including analysis of Hubspot’s 4,500 business customers, surveys with hundreds of small and medium-sized businesses, and dozens of well-respected publications like MarketingSherpa, eMarketer, Pew Research and McKinsey.

You can click through the slide show presentation at their website, or download the PDF file for your own use. 

You’ll find stats, graphs and charts on inbound vs. outbound marketing, SEO, social media, blogging, Facebook and Twitter. 

Here are a few examples:

google search statistics
 Link-sharing among blog readers peaks around 7 am 
Twitter users statistics

 Here are nine ways Publicity Hounds can use this presentation:

  • To re-evaluate your own marketing strategies and decide if you’re spending money and other resources in the most effective marketing channels.
       
  • Social media and marketing consultants can use the stats when meeting with prospective clients.
       
  • Speakers, include them in your handouts and Power Point slides.
       
  • Authors, use the stats in books you’re writing about these topics. (I asked Hubspot if this OK, and they said yes, as long as you attribute the info to them.)
       
  • Share the slideshow on Twitter and Facebook and in your LinkedIn groups. (See advanced strategies for writing a killer LinkedIn profile, cashing in on groups and using LinkedIn Company Pages as a giant, free billboard.
       
  • Blog about the freebie, like I am here.
      
  • Write a blog post elaborating on just one of the stats, graphs or charts, and feature the slide.
        
  • Use the stats or graphics in a video on a marketing or SEO topic.
       
  • Include the stats in a press release. (Take my free email course on 89 Ways to Write Powerful Press Releases.)

What other ways can you think of to use this?