Comments on: CD company needs ideas to target pet owners

By: Dara Turransky

Dara Turransky — Wed, 16 May 2007 19:13:41 +0000

Hi, Janice.

I would leverage the music as a gift product. And as such, the gift industry may be a better fit for you. I’ve met other businesses at pet trade shows who discovered that their lifestyle product(s) have an easier time breaking into the market with the gift industry.

Connecting yourself to any non-profit focused on animals is an excellent idea. Additionally, I would also try consumer pet shows. Have samples there for them to listen to and “hook” them. My final suggestion would be to approach a company like Petlane, who uses individual consultants for “Yappy Hour” parties. Entice them to include you in their catalog and provide samples for the consultants to use at their parties.

I hope this helps.
*Dara

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Dara Turransky
CREATIVE DIRECTOR
Turransky
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By: Scott Anthony

Scott Anthony — Tue, 15 May 2007 20:19:46 +0000

Neat product, to solve your audio problem I would try to form alliances with specific retailers that have web sites where you can get a sample listening like on your web site. Your most cost effective move would be to exchange links with these people & try to drive traffic to them.

ie: send people to a pet store web site for the dog & cat CD’s ………

You may also suggest to major retailers that this would be a perfect ‘thank you’ gift to one who has bought a $1000 dog or $5000 wedding dress, get them to buy in quantity with their message on it too.

By: Liz K.

Liz K. — Tue, 15 May 2007 20:15:33 +0000

Get yourself connected to any one of the service dog organizations, there are hundreds in the US alone. Most of them are non-profits, but they have very large databases. Everyone involved with the organizations is an animal lover. I recently was able to donate some product samples for a sWAG Bag (get it) provided to all attendees at a fund raising event called Woofstock for CCI (www.caninecompanions.org). Cost me hardly any money, supported an organization that is near and dear to my heart, and I’m still pulling in business. It’s a great way for you to expand your reach as well as theirs.