If you’re trying to get in front of CIOs and IT managers, your best bet is CIO magazine.
It has 120,000 readers, and a pass-along rate of four readers per copy. Their readers’ average IT budget is $230 million.
This week, Marketing Sherpa is sharing tips on how to pitch CIO magazine. You can access it for free until July 20.
In general, they are looking for exclusives only, comprehensive case studies, original user stories and novel developments. They don’t want product announcements or breaking news. (See “How to Create the Perfect 30-second Pitch.”)
Also, subscribe to CIO Magazine’s monthly PR newsletter that will tip you off to upcoming stories, their focus and the wrtiers’ contact information.
Important:
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The Publicity Hound