The Publicity Hound’s Blog  

Do Business in Your Bathrobe Day Feb. 12

7 Responses

1. garthgibsondotcom Says:
   January 30th, 2007 at 10:43 pm

   Nice idea and I thought wouldn’t it be even better if there were a charity angle to this as well.

   Bathrobe Mom Help Suit Up The Needy

   The idea highlights how some moms are moving from corporate to living room work but also recognizing needy moms must still work in an office.

   You’re showing off your own achievment while also understanding that not all moms can or are ready to do this but of course you hope they will oneday (i assume).

   Might target young girls getting ready to go into the work force to learn new skills that eventually will allow them to work at home just like you.

   How bathrobe business meeting?

   Or shots of you tutoring young girls while still in your bathrobe?

   Anyway lots of better ideas than this out there I just wanted to open the floor to you to help get the creative juices flowing.

2. garthgibsondotcom Says:
   January 31st, 2007 at 12:36 am

   Thinking about your business in my business suit I’ll toss out some other things.

   How about getting or attempting to get (or maybe you already have) high powered women as Honorary Bathrobe Business board members. Send them an honorary Bathrobe and a certificate with the Bathrobe Business credo on it.

   How about sending Peace Bathrobes to George Bush, members of Congress and tv hawkettes like Nancy Grace.

   All with the idea that some of our most reflective thinking occurs where else but in the bathroom.

   So you want George Bush to wear a Peace Bathrobe for those intimate moments to encourage him to reflect on ending war in Iraq.

   You could hook up with a celebrity designer to come up with a stylish robe engraved with all kinds of end the war slogans or maybe bathrobes signed by the family members of soldiers that died over in Iraq or bathrobes signed by celebrities against the war (if you don’t attempt to get Jane Fonda to sign a bathrobe you’re out of toilet paper in my book).

   Perhaps even more powerful is get celebs to sign your Peace Bathrobes then auction them off and use the money to help widows from the Iraq war start a home business.

   Ok, i have to put my business suit back on i hope this helps in some way.

3. Kristie Tamsevicius Says:
   February 1st, 2007 at 7:29 pm

   While I welcome your suggestions, I also believe that when you are doing publicity, you need to make your publicity message be simple and get across 1 core idea.

   Just like when you create a marketing message, the simpler, the better. It’s got to be memorable, repeatable so that people really clearly get what it’s about because it’s so clear.

   Our goal for our Bathrobe holiday is to get awareness for our company, celebrate freedom for entrepreneurs, and build our subscriber list with people entering our contest.

   Our strategy is doing that VERY effectively right now. It’s done wonders for our traffic, doubled our Adsense income, gotten us TONS (hundreds) of incoming links to our website, television interviews, 500 new subscribers, and worldwide recognition. So I am very pleased with how it’s performed as a campaign to meet our business goals.

   While I think the charity and peace angles are interesting, I do think it sidetracks from the issue and would cloud, rather than enhance our message.

   Thanks for the suggestions though. I appreciate it.

4. garthgibsondotcom Says:
   February 2nd, 2007 at 1:21 am

   Ok, no problem.

   If the focus right now is solely, Bathrobe Day then
   this might help.

   I read your press release template and I thought is there anything these local women could give away on your behalf on that day.

   You know a dvd with tips to help moms go from the boardroom to the bathrobe kind of thing.

   One idea here, why not interview Joan on how she did it and what tips can she give to help others achieve the same thing then let the Bathrobe Ladies from around the world give it away on Bathrobe Day.

   This seems like an ideal fit.

   There might be others that target female entrepreneurs that might want to add to
   your Bathrobe goodie bag.

   Robert Allen just put out a book, No Money Down For Women, he might think it a good tie in to his book to put something in your Bathrobe goodie bag.

5. Barbara Rozgonyi Says:
   February 7th, 2007 at 5:24 am

   Great to hear Kristie’s campaign is paying off -literally. Wouldn’t we all love to see those kinds of results! Also appreciate the comments here.

   While I see Kristie’s point and I agree with simpler is better, I think you have to plan for unexpected creative interpretation from your “piggyback” promotional partners. [You can see from the comments here that ideas abound.]

   I’m always surprised at the press releases our event partners send out on their own. Staying on message is important - that’s why we give them a template. But, sometimes their story turns out to bigger than ours.

   Recently, a local group won a major award for their participation in one of our events. While our event was mentioned in passing, the real story was about their accomplishments. So, our client celebrated right alongside them with a congratulatory announcement.

   Cheers~
   Barbara Rozgonyi
   speaker, trainer, commentator, consultant

6. garthgibsondotcom Says:
   February 8th, 2007 at 4:25 am

   Kristie,

   I noticed this marketing & publicity site, http://www.joesabah.com/, has a bathrobe club
   for white collar workers that want to work
   at home.

   I don’t know should there be a male version to
   Bathrobe Day?

   Of course this would be down the line but kind
   of interesting he’s using that theme.

7. renee' Says:
   February 8th, 2007 at 7:57 pm

   This is a fun article ! I luv working from home working in the modeling fashion industry.

   I will post your article on the message boards I am a member of

   Have fun !

   renee’
   http://models-fashion-advice.com

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