Comments on: Every day is a bad day for press conferences http://publicityhound.net/every-day-is-a-bad-day-for-press-conferences/ Tips, Tricks & Tools for Free Publicity Sat, 11 Feb 2012 15:15:48 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Tuesday’s Top 5 « Wheel on the Web http://publicityhound.net/every-day-is-a-bad-day-for-press-conferences/comment-page-1/#comment-272683 Tuesday’s Top 5 « Wheel on the Web Thu, 28 Aug 2008 04:24:57 +0000 http://publicityhound.net/?p=1790#comment-272683 [...] Is the news conference dead? We can only hope. The Publicity Hound touched on something that used to irk me and my TV news colleagues: the non-story news [...] [...] Is the news conference dead? We can only hope. The Publicity Hound touched on something that used to irk me and my TV news colleagues: the non-story news [...]

]]> By: Morning Brief — Wednesday, August 27 « The Book Publicity Blog http://publicityhound.net/every-day-is-a-bad-day-for-press-conferences/comment-page-1/#comment-272498 Morning Brief — Wednesday, August 27 « The Book Publicity Blog Wed, 27 Aug 2008 13:59:29 +0000 http://publicityhound.net/?p=1790#comment-272498 [...] like this.  So it was interesting to read former reporter / editor The Publicity Hound’s take on press conferences: [...] [...] like this.  So it was interesting to read former reporter / editor The Publicity Hound’s take on press conferences: [...]

]]> By: Joan http://publicityhound.net/every-day-is-a-bad-day-for-press-conferences/comment-page-1/#comment-272490 Joan Wed, 27 Aug 2008 13:23:10 +0000 http://publicityhound.net/?p=1790#comment-272490 Ann, of course you'd call a press conference for something like that. But 99 percent of press conferences don't announce news like that. They announce news the media doesn't care about---things that could have been communicated just as well in a press release. Ann, of course you’d call a press conference for something like that. But 99 percent of press conferences don’t announce news like that. They announce news the media doesn’t care about—things that could have been communicated just as well in a press release.

]]> By: Ann Gibbon http://publicityhound.net/every-day-is-a-bad-day-for-press-conferences/comment-page-1/#comment-272283 Ann Gibbon Tue, 26 Aug 2008 23:14:41 +0000 http://publicityhound.net/?p=1790#comment-272283 If there is a huge corporate announcement such as a merger or acquisition worth billions of dollars, I believe the two parties that are part of the deal should hold news conferences. It is the most efficient way of getting the news out and the personal interviews given by the major players. If a reporter can get a one-on-one with each CEO, he/she won't necessarily have the same story as everyone else. I am a former reporter and speak from experience. Ann Gibbon, Principal www.anngibboncommunications.com If there is a huge corporate announcement such as a merger or acquisition worth billions of dollars, I believe the two parties that are part of the deal should hold news conferences. It is the most efficient way of getting the news out and the personal interviews given by the major players. If a reporter can get a one-on-one with each CEO, he/she won’t necessarily have the same story as everyone else. I am a former reporter and speak from experience.

Ann Gibbon, Principal
http://www.anngibboncommunications.com

]]> By: Joan http://publicityhound.net/every-day-is-a-bad-day-for-press-conferences/comment-page-1/#comment-272267 Joan Tue, 26 Aug 2008 22:21:32 +0000 http://publicityhound.net/?p=1790#comment-272267 Food might be a draw, but after the food is gone, a boring press conference is still a boring press conference. Everybody comes away with the same story. Great tip about video, Ken. Food might be a draw, but after the food is gone, a boring press conference is still a boring press conference. Everybody comes away with the same story.

Great tip about video, Ken.

]]> By: Ken Okel http://publicityhound.net/every-day-is-a-bad-day-for-press-conferences/comment-page-1/#comment-272260 Ken Okel Tue, 26 Aug 2008 22:07:37 +0000 http://publicityhound.net/?p=1790#comment-272260 I'm half laughing as I write this but I've found that reporters tend to go to press conferences that feature food. From an ethical standpoint, this really isn't a good thing but I've seen it happen many times. On a more serious note, good press conferences tend to anticipate the reporter's needs. If the gathering is about a new program, bring in or make available people who will be impacted by the service. An official is usually not much more than a talking head. But ordinary people giving their opinion of your service can have a major impact on having your story being picked up and the amount of coverage it receives. Also, think about video options for TV stations, some of which refuse to air any kind of meeting video. I’m half laughing as I write this but I’ve found that reporters tend to go to press conferences that feature food. From an ethical standpoint, this really isn’t a good thing but I’ve seen it happen many times.

On a more serious note, good press conferences tend to anticipate the reporter’s needs. If the gathering is about a new program, bring in or make available people who will be impacted by the service. An official is usually not much more than a talking head. But ordinary people giving their opinion of your service can have a major impact on having your story being picked up and the amount of coverage it receives. Also, think about video options for TV stations, some of which refuse to air any kind of meeting video.

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