http://publicityhound.net Tips, Tricks & Tools for Free Publicity Tue, 30 Jun 2009 20:17:53 +0000 http://backend.userland.com/rss092 en Ever since the news of Michael Jackson's death, my brain won't  stop humming his songs. The news---and his music---are everywhere.  I'm a huge Michael Jackson fan, and I'm devouring the musical tributes on cable. But enough is enough already. My sister says the same thing is happening to her. Some nights, it's ... http://publicityhound.net/michael-jackson-songs-wont-stop-playing-inside-my-head-help/ Cynthia Harvey of Pasadena, Calif. writes: "I am a fashion designer, sewing instructor and fashion career advisor. "I own The Sewing Studio in Old Town Pasadena, Calif., where I have fun teaching kids, teens and adults about the fashion industry and how to sew. "For almost two years, I have taught hundreds of students. My goal ... http://publicityhound.net/pasadena-sewing-instructor-needs-to-target-adults-kids/ Thousands of people who are being downsized, right-sized and capsized during this bad economy aren't waiting around for a job offer. They're looking to the Web for their next career---and maybe even riches. Enter e-Riches 2.0--Next-Generation Marketing Strategies for Making Millions Online, a new book by Internet success coach Scott Fox. If you're one of the ... http://publicityhound.net/use-social-networking-to-market-your-product-service-10-ways/ If you're a retailer who's looking for some clever ways to do fun in-store promotions in this sluggish economy, and you're on a tight budget, pick up a copy of A Retailer's Guide to Frugal In-Store Promotions by Carolyn Howard Johnson. It's part of her "How to do it Frugally" series. When it comes to ... http://publicityhound.net/retailers-guide-lists-clever-ideas-for-in-store-promotions/ With all the focus on social media, you're probably scampering to create new content for sites like EzineArticles.com, Facebook and Twitter.  You may be writing articles, creating tips lists, and offering quizzes. That's great. But don't make the mistake of abandoning online press releases, which is all too easy to do when you're consumed ... http://publicityhound.net/online-press-releases-8-powerful-reasons-to-keep-using-them/ Jeanette Simpson of Lakewood Ranch, Fla., writes: "I have just published my first book, From Interior Design Intern to Employee: How to be a Keeper (Including Tips from Those Who Hire.)" "It's written specifically to help interior design interns transition from college to career. "Aside from social networking, contacting university design departments and ... http://publicityhound.net/how-can-author-market-her-book-to-interior-design-students/ Starting July 20, Squidoo lenses will be limited to no more than nine outbound links to the same domain. What does this have to do with publicity? Plenty. Squidoo, a content-sharing site, is a great place to promote your expertise. Google views it as an authoritative site and gives it a page ... http://publicityhound.net/squidoo-to-limit-number-of-outbound-links-to-the-same-domain/ Shane Gibson's list of 20 social media tips under 140 charcters is a handy reminder for social media newbies as well as veterans. Reading the list, I thought of four common mistakes people are still making, based on the questions I'm receiving from people who read my newsletter and comment here. If ... http://publicityhound.net/20-social-media-tips-point-to-four-common-mistakes/ Judith Sherven and Jim Sniechowski of Las Vegas, Nev., write: "Already best-selling authors of five relationship books, we have turned our attention and expertise to soft-sell marketing. Our new book, The Heart of Marketing: Love Your Customers and They Will Love You Back, Morgan James Publishing, May 2009), already a best-seller ... http://publicityhound.net/how-should-authors-market-a-book-on-soft-sell-marketing/ One of the best PR tactics is dirt cheap, and I'm surprised more businesses don't take advantage of it: offering free meeting space. Banks do this all the time, and it's particularly powerful for restaurants, which have been hit hard by the recession. In the latest issue of RunningRestaurants.com, PR pro Jenny Brooks offers ... http://publicityhound.net/cheap-pr-tactics-for-independent-restaurants/