Many people love to be the ‘first’ to know something or get something. Just think of fans waiting in line overnight for first viewings of movies, first purchasings of electronics, etc. So why don’t you offer your audience an opportunity at a ‘first’?

If you don’t already have a mailing list (email list is very inexpensive and invaluable), you should start. It’s a great opportunity to ‘sell’ to your target market over and over again – and you don’t even have to have the product ready in time for the event. All you need is an idea for the soon-to-be-released gift and a sign-up sheet!

If so, ask if they have smaller items you could take on consignment or on a wholesale basis. You’d add interest to your booth in addition to providing examples of great finds.

Best of luck!

Cheryl Pickett
http://www.publishinganswers.com

I would also decorate your table by displaying some of the great gifts you list on your site. You want folks to see the gifts and say – that’s a great idea – it gives you credibility.

Maybe you can go on vistaprint.com and order magnets. You can put some tagline like “Stuck on Great Gift Ideas?” …Or What to Give? And then offer a discount off their first order or session with you or maybe a small discount off the book (but not as great as the deal you will offer on that day).

If you have promo videos already created or can quickly create one or two maybe you can offer one or to of those along with some of your simple tips and maybe a client testimonial or two and a link to your book order purchase page. It doesn’t have to be elaborate, just have quality ideas. Then burn them to a cd and sell them for $1 or $2 each. Don’t worry about professional packaging, just get creative with your theme and use a shoestring as a ribbon or something. Alternatively, if you have a slow burner, most fedexkinkos now do that with a few days notice.

Good Luck.

Shonika
http://www.teenentrepreneurblog.com

Have your content in at least three different formats for the three different learning styles and different “wow” factors. You can absolutely have them available for October 11. You’ve already got the book. Record the tips you’ve got and create an audio CD for your auditory learners. And take tips from your book to make a quick and easy card deck of tips, one tip per card. That makes three products, plus you can bundle any two or three of them to have more to sell since some people will want all of what you’ve got.

As for Joan’s comment about the difficulty in selling digital products at a trade show, an easy way to do that is by creating a certificate for download, and sell that much in the same way a gift certificate would be sold. In fact, selling a gift certificate for gift-giving information would seem ideal for your content!

Paulette
http://www.PublishingProsperity.com