Piggybacking onto celebrity news and hot movies almost guarantees publicity, especially if you see the celebs misbehaving on or off screen and you take them to task.
On Monday, Consumer Reports criticized Miley Cyrus, the alter ego of Hannah Montana, and her celebrity dad, Billie Ray Cyrus, who are shown in their new movie with their seatbelts unfastened.
The magazine’s blog post unleashed comments from young fans. Consumer Reports wrote about it again and mentioned that Bill Ray apologized for the oversight in an interview with People Online:
“We got caught up in the moment of filming, and we made a mistake and forgot to buckle our seat belts. Seatbelt safety is extremely important.”
See special Report #50: How to Piggyback onto Celebrity News to Promote Your Product, Service, Cause or Issue.
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The Publicity Hound