Next, I’m thinking you might have better luck promoting if you presented specific programs/benefits to certain groups. Give them names like Pet Pals or whatever. You do talk about therapy pets helping kids and seniors on the home page, but I’d suggest each have a page of their own with bullet points, problem/benefit kinds of things. Trying to hit everything all on one page, again feels overwhelming and it doesn’t really funnel each group toward anything specific. Many biz owners think that the more they cover the better, but often, the more specific you get the easier it is for you to specifically gear your promotion and the clearer it is to the intended audience.

When you asked us to help you drive traffic, you didn’t identify what groups you want to reach. Again, narrowing and aiming at one group at a time will help. For example, if therapy pets would benefit kids with a certain level of autism or other issues, you could contact non-profits that also help these kids, specialists who treat them and parent groups. Put together either printed info or something you can email, and network online or off to find them. If seniors in nursing/assisted living homes, or adults that live in adult care homes get a little different benefit than the autistic, put together a brochure/flyer with its own unique features and contact them in similar ways.

Educating people about proper pet care/animal appreciation is entirely different and you’d need to do the same as above all over again. I’d say start with one or the other topic, whichever you are most passionate about, whichever your market research tells you will be most profitable/most potential. You can bring up the other stuff, have it listed as a secondary offering, but it will take time to build momentum for just one idea so I think you’ll find it’ll be difficult to try to cover all kinds of things all the time.

Bottom line is, one size fits all is generally a difficult way to market. Narrow your focus and I believe you’ll have an easier time putting together a specific marketing plan.

I wish you the best!

2. Also contact local teachers with info about fun and educational field trips.

3. Contact local churches and give out info about the need to build a better world through the teaching of compassion.

4. Invite local artist and art teachers to hold special “Draw the Animals” Day at your farm.

5. Contact dog trainers and see if they need a place to hold dog training classes or special events. Consider learning then starting your own “Clicker training classes”.

6. Your farm may also be a great site to hold alternative health events — raw food, yoga, etc… Animals are great at stress reduction — which is good for better health.

Read this free ebook:

How to End Cruelty to Animals, People and Nature
Cruelty to Animals…
http://downloads.truthpublishing.com/HowtoEndCruelty.pdf

I wish you the best!

Entertain people, give them something to see and do and let them learn something at the same time. Ask for donations and have donation boxes everywhere. Donate a portion to the charity and ask the charity to promote the event through their supporters.

Issue a press release for the local papers at least 2-3 weeks prior to get pre- and post event publicity. I did this for my Garden Parties: A Celebration of Summer (it all revolved around flowers) and I’d get 500 people in 3 hours on a Sun. afternoon and my garden centre/farm was in the middle of no where.