Sounds like you’re doing a good thing. I stumbled upon your post unexpectedly while I was doing research. I am just starting out doing online marketing for local holistic health businesses. I attended this seminar back in June and it was amazing. It’s called Experts Academy. Maybe you will be interested. This is not an affiliate link and I don’t get anything for this. When I find good things I like to share them.

http://www.brendonburchard.com/

Good luck.

Joe

2) Put together a small business meeting for networking with others. I like twitter, but local, face-to-face is often more valuable in building trust with potential clients.

3) Consider marketing yourself as simply a “health coach”. Keep it simple, instead of alienating people who may not understand it all.

4) Consider doing some small workshops on the weekends at a local commuity college.

5) You mention facebook, and twitter, but what about your own blog? Get your articles on there, and eventually generate revenue with adsense ads (or similiar).

You will likely find this group of women at:

Community meetings of educated groups such as the American Association of University Women, etc.
Attending theatre productions and reading the theatre programs
Business women’s networking groups
In schools, teaching and administrating

On Facebook and Twitter, consider sharing a “tip of the day” or “tip of the week” so there are reasons to read your posts. Consider also finding YouTube videos that relate to your work or make your own to share and post.

You will likely find this group of women at:

Community meetings of educated groups such as the American Association of University Women, etc.
Attending theatre productions and reading the theatre programs
Business women’s networking groups
In schools, teaching and administrating

On Facebook or Twitter, consider sharing:

Menopausal tip of the day or week
YouTube videos that align with your work — ones you find or make yourself

Make sure that you are “friending” and reaching out to middle-aged women themselves too.

Onward in the adventure!

Like you, my market is baby boomers. I suggest a couple of actions. Do a technorati search for menopause and baby boomers then find 10 bloggers to befriend by reading/commenting on their blogs. You might even ask to share your knowledge via a guest post or two.

Also, join community/membership sites geared towards our market. Sites like BoomerAuthority.com,TBD.com, Eons.com VibrantNation.com and WomenBloom.com are excellent places to get to know your market, help others and sell your product in a low-key way. We’re a friendly bunch and we like to help. I’m planning a series on menopause this year so feel free to contact me.

Good luck! Dina

We have a number of resources available at PitchRate.com that might be of use. There’s a Wasabi Club call in which Michelle Tennant of Wasabi Publicity, Inc. coaches Dr. Jim Bierman on how to use publicity to build his practice. Here’s the link to listen to it: http://www.pitchrate.com/Archived_Recordings

There’s also a PR Happy Hour scheduled for tomorrow (June 4th) at 4:00 pm EST. Melanie Jordan is a marketing expert that talks about how to turn your PR and marketing efforts into product sales. There will be plenty of opportunity to ask questions during the call. Here’s info about the upcoming call: http://www.pitchrate.com/Whats_Up

And we’re often looking for small business owners who are willing to accept coaching on these calls (like Dr. Bierman). If you’d like to be on one of our calls, just pitch us from the contact form on the What’s Up page at PitchRate.com.

It seems that Y-O-U are doing a lot of marketing. However, you might find some success with the clients you currently have doing some of that marketing for you, instead.

If there are actually a significant number of suffers, and you are helping some of them, then T-H-E-Y reaching out to folks, espousing how you helped them, might gather more press.

Not exactly affiliate marketing, since they are not receiving compensation, but a different slant on it.

Best of luck,

Mike

And, if you’re good and establish a good report with whoever is running the lecture series, you get to come back!

Good luck.