How to get your product into celebrities’ hands

2/26/2008 By Joan 2 Comments

Princess Grace once said this about Estee Lauder:

“I don’t know her very well, but she keeps sending me all these things…”

Estee Lauder would mail her homemade cosmetics to celebrities she didn’t know. She’d even give them to stars she spotted on the street. The constant practice of gifting celebrities with her cosmetics is what many say caused Estee Lauder’s small business to explode into a $5 billion dollar cosmetics company.

That’s one of the tidbits in Jason McAuley’s free report “How to Get Your Products in Celebrities’ Hands for Free Celebrity Endorsements, Instant Credibility and Star-powered Publicity.” You’ll find all kinds of interesting tidbits. For example, did you know that celebrities frequently send thank-you notes to gift-givers? You’ll find several examples in the report.

Jason, by the way, runs ContactAnyCelebrity.com, the company that sells a database of contacts for celebrities, their managers, agents, publicists and attorneys.

Filed Under: Celebrity tie-ins

About Joan

I'm a publicity expert and a former newspaper editor who teaches people how to use the media to establish their credibility, enhance their reputation, position themselves as experts, sell more products and services, and promote a favorite cause or issue. I welcome guest posts. Pitch me first at JStewart (at) PublicityHound.com.

Comments

Chrystal Flanders says:

5/15/2011 at 12:12 am

I enjoyed this blog about how to get products into the hands of celebrities. It makes sense and very simple to do. Thank you for writing this and sharing.

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