Everyone goes there.. lovebulbs opened..2 weeks ago at the First GIRLS NIGHT OUT in NYC! Best of luck to you

What I would do is begin by making a list of types of businesses that exciting women work in, Event Management, Entertainment Industry, work Google Directories, many of the sites have “email listings,” that is how you intially build your list.

Focus on Press, research newspapers, publications, event web pages by region.. let’s say DC is a GREAT region.. TONS of Single Professional Women.. LA Another! I know Tribune Corporate Directory, and UNVERSITY Corporate Directories are available.. ALUMNI are ALWAYS GREAT.

OK, so you have created your LIST… NOW..I found Microsoft Publisher to be the simplest program to “create a newsletter,” put your BEST PHOTOS ON THERE… Write some EYE CATCHING COPY, and INVITE people in one way or another..Sure you’ll have your fair share of “REMOVE ME,” but that just weeds out the people who you don’t want to bother with anyway.

Remember to ALWAYS keep your Ad Classy & Tasteful, with a Singles Site… you don’t want them to confuse you with “something Cheaper,” I find FAT BORDERS on my photos and a SHADED BACKGROUND create a Classy Presentation, Eye Catching, and is a nice Introduction.

Follow it up with a Classy Slide show of your BEST CLIENTS, and FUN EVENTS… I find SLIDESHOW.COM is the easiest program to use, you can adapt it for ANY email you use. Wait 3 days and send this SECOND MAILING. My goal was to make the name lovebulbs a household word… I was doing this monthly, while building the list, and continue to do so to this day.

Pick the Classiest Publications to place your advertising in, or attach your web address to. Make your web page Beautiful and Fun, something EASY TO ACCESS for busy people.. do the GOOGLE Research.. I have been led to the “strangest places” surfing GOOGLE, and it’s HELPED OUR BUSINESS EXPOSURE!

Finally, Host an Event, pick a Beautiful Venue, a ballroom in an Upscale Hotel possibly, and even if it is just a cocktail reception, make your invitations beautiful.. which can be done COST FREE over the INTERNET with YOUR LIST! Just have an RSVP, Offer a Gift Bag, Food and Beverage, make that your investment.. Pick a GOOD CITY and the RIGHT TIME… Invite ALL THE PRESS, CALL THEM ALL, get their Phone number from Superpages.com.. TIME is ALL YOU NEED TO SPEND to Make THIS GREAT!

THANK YOU and BEST OF LUCK!

Women who like cool, sexy fun shoes!
Women who like to shop!
Women who want to be stylish and up-to-the-minute trendy!

I think you have talk more clearly to your target audience. I also agree with other comments above, as in contact info, etc. Good luck…

I suspect local journalists have more idrive to connect with you simply because you are local. And that the national media don’t have the same incentive, and will simply move on to another story. Ouch!

By the way, it does seem that your website is all about shoes, and only shoes, due to its title and the photo on your home page. This perception is reinforced by your blog which is almost all about shoes. Take a fresh look! More photos on your home page, of a variety of gifts, will go a long way to rectify that perception.

Best wishes!

The one thing that hasn’t been covered by others is the design. You do want your site to be simple and easy to download, but this is too simple. In fact, it looks like something from the free blogging site Blogger.

You have a good logo image with the shoe, play that up a little more. And the links to the other parts of the site almost get lost on the page. They type is too small to really stand out against all the rich colors. I actually missed them on my first look at the site, thinking it was just a rule to separate the masthead from the rest.

And you might consider moving at least a few of the blog posts to the front page. A dynamic front page that will change from day to day will attract a lot more attention and tempt people to look deeper into the site.

Good luck with the site. It looks like it has great potential.

As a wedding planner I know all about registries and I have some tips….

1) You need a media kit on your website. You need to tell the media why they should write about your company. I’m working on my own right now too.

2) You don’t mention any of the press you have already received on your website or link back to the blogs that mentioned you.

3) I am pretty computer saavy but I know a lot of women who are not. You ask women to highlight the url of the product they like and then click back to your registry and paste the link there… my mother would give up. Is it possible to get this step down to one click?

4) Give the press and your consumers an angle to remember you by… as soon as I saw your site I thought of the Sex and the City episode where Cari’s shoes get stolen at a baby shower and she registers at Manola Blahnik for new ones and after a series of events her friend goes and buys them for her. Give us a story on your home page to draw us in- you should almost switch your home page story with the one you have in About Us. It’s more compelling.

5) Don’t exclude married women… they know the benefits of registering for gifts as they just went through it with their weddings. Husbands rarely know what to get their wives and probably wouldn’t mind a little advice. And there is a great press release for Valentine’s or Christmas… “Finally Husbands Know What To Get Their Wives!”

Good luck!