Image consultant gives Obama advice on clothing choices

Obama in gray suitHere’s a great example of what I discussed in yesterday’s newsletter about how Publicity Hounds can piggyback off the Democratic and Republican national conventions and the campaign.

Image consultant Sandy Dumont, The Image Architect, tells Barack Obama that a dark suit worn with a dark shirt and tie makes him look “forbidding, even shady, because of the shadows they reflect on his face.” I agree.

I thought Hillary Clinton looked smashing last night in that burnt orange pantsuit, which contrasted nicely with the blue backdrop and really made her stand out.

About Joan
I'm a publicity expert and a former newspaper editor who teaches people how to use the media to establish their credibility, enhance their reputation, position themselves as experts, sell more products and services, promote a favorite cause or issue, and position their companies as employers of choice.

Comments

  1. As someone who advises clients on dress as part of media training, I am, frankly, astonished by his color choices. He usually does FAR better and I’m wondering if he didn’t let his usual talented staff or family members “dress him.”

    Jonathan Bernstein
    President
    Bernstein Crisis Management, Inc.

  2. I agree with the dark suit on Obama. Hilary looked great, but her speech was even greater and it made the her suit standout ever more. It was the best she has done.

  3. Janet Huey says:

    Hillary was savvy enough to test colors beforehand; that orange pantsuit was the winner and looked great. It wouldn’t have looked so good on most people. She was also smart to refer to pantsuits in her speech, showed a human side of her.
    I think who Barack listens to changes on a regular
    basis.
    Kudos to Sandy Dumont for geting her expertise out there.

  4. Joan says:

    Here’s a beautiful example of how an image consultant gets publicity for “making over” John McCain: http://tinyurl.com/6e9287

  5. B.L Ochman says:

    Hillary looked like a creamsicle in that ridiculous orange pantsuit! and not much better in the pale blue one the next night.

  6. Totally agree. It makes him look kind of dull and low energy.

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