Publicity Hound Sharon Dotson of Houston, Texas writes:

Identical twins“I am working with two other publicists to promote identical twins Anabel Stenzel and Isabel Stenzel Byrnes, 35, of Redwood City, CA, who between them have survived three lung transplants.

“Half Japanese and half-German, the sisters were born with cystic fibrosis and were not expected to live to adulthood, yet they have defied the odds.  Cystic fibrosis is rare in people of Asian descent, and as daughters of a Japanese mother, their risk was supposed to be minuscule.  Their father, a German physicist who loved statistics, calculated the odds when the twins were diagnosed with CF as infants: he and his wife had a 1 in 200 chance having identical twins, and the odds of having half-Japanese twins with CF were roughly 1 in 1.8 billion.

“Their recently-published autobiography, ‘The Power of Two: A Twin Triumph over Cystic Fibrosis’ has been well-received with small mentions in People, Publishers Weekly and USA Today.  Last month, Reuters published a very nice feature on the Stenzels.

“Our job is to pitch national shows including Ellen, Rachael Ray, Montel, Oprah and the 700 Club.  We also pitched half-Japanese Today show host Ann Curry.  Other news hooks are Donate Life Month, Cystic Fibrosis Awareness Month and in July, the U.S. Transplant Games where the Stenzel twins will be among those competing.

“Thus far, we’ve scored zero on big-time TV shows.  We’re aiming high, but we’re sure Anabel and Isabel have a message that could knock the socks off a broad segment of the media.  Do you think your Publicity Hounds could throw in some new ideas?

Posted In: Authors & Publishers, Blogs, Magazine Publicity, Newspaper Publicity, PR Consultants/Publicists, Photos & Graphics, Pitching the Media, Publicity on the Internet
posted On: 3/18/2008: 1:24 pm: By Joan
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