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How to promote classical music company for babies

9 Responses

1. Paul Holley Says:
   September 27th, 2006 at 12:25 am

   One word: Radio!
   Get in front on promotional directors and radio hosts (from high brow on down). Offer music samples to be played on air; offer yourselves as interview topics. Public radio will love this, but so will other formats.

2. Andrew Lofts Says:
   September 27th, 2006 at 12:57 am

   Celebrities! Check the supernmarket media rack and magazines like People to see which celebrities are having children. Send them a CD together with a personal letter (from Belinda Ph.D.)explaining why their child will benefit from your CD’s and ask for their feedback.

3. Carlo Tarini Says:
   September 27th, 2006 at 1:06 am

   Donate your original music soundtrack to your local hospital, DVD can be used as a gift to those who donate to hospital foundation.

4. Renee Wikstrom Says:
   September 27th, 2006 at 3:25 am

   Contact your local symphony!! Many have educational programs for young people. And symphonys are looking for unique ways to find a sponsor. Help them find a sponsor to perform your music in a concert filled with young kids and their parents. I’m the Development / Marketing Director of The Long Bay Symphony in Myrtle Beach and I find that companies are easier to sell if kids are involved. Our symphony plays a concert each year for the county’s 5th graders, the year before kids begin in Band. And we have sponsors for it. Your local symphony might be able tor reach many people for you.

5. Raleigh Pinskey Says:
   September 27th, 2006 at 3:32 am

   Talk about the frequencies and what these frequencies do for the child’s health and well being. i.e. calming, soothing, helping with digestion, etc. (add your own)
   The Monroe Institute in VA can help you out with their frequency research.

6. Sarah Paul Says:
   September 27th, 2006 at 8:32 am

   My first suggestion for you would be to include some sort of short audio or video clips (a demo or sample of your CDs and/or DVDs) on your website–I think this would go a long way towards enticing people to buy. In addition, if you could find a way to have your products included in the stores at museums and performing arts centers (again, ideally with some sort of demo available there), you would be presenting your products to adults who would be likely to buy this type of thing for the children in their lives. At the Woodruff Arts Center in Atlanta where the symphony plays, they have an open house a few times a year with instrumental “petting zoos” for kids, free performances by local kids’ groups, etc. If you could have a display at events like this, I think you would be putting your stuff in front of the “right” people. If your music and characters could be adapted to be included in symphony concerts that are intended for small children (in Atlanta, these are called “Symphony Street” concerts), not only would you be able to use the rental of the music, costumes, etc., as an income stream, but you also would have orchestras around the country introducing kids and their parents to your characters and your music–these kids and parents can go home from the concerts and buy your stuff from your website!

   Sarah Paul
   Amati Chamber Music
   http://www.amatimusic.com

7. Camie Dunbar Says:
   September 27th, 2006 at 8:38 am

   I agree to get National exposure you should send a gift to new celebrity mothers, but since I saw online you like to give back to the community, you might want to contact local children’s hospitals and ask if you could hold a Juno Baby day. Invite the media, but also take video showcasing the reaction of the children. You might get some amazing footage/testimonials that you could forward to other media. I’ve also heard, and I am no doctor, that music truly helps autistic children. If you can prove this with your collection, you will hit a home run! On another note, you should look into advertising on Club Mom - you will definitely hit your demo. On the radio side, you are best to approach commercial radio stations around the holidays. They are always looking for great items to give-a-way on air at that time. It will cost you the cost of your merchandise, but you will get a great deal of on-air exposure. Hit up the top 10-20 easy listenting or Top-40 stations.

8. stef simmons Says:
   September 27th, 2006 at 9:35 pm

   1) I would make it FUN-not clinical. What about doing a Press Release with a sort of a- How to turn your baby from Cranky to Blissful. You could emphasize how happy the babies will be while listening too the music & also do something about the puppets. Also…. You could do a spin on the MOMS instead. How your Baby can give you a CALGON moment! (This is of course) while the babies are listening to your music. You could send out the relases to lots of parents & magazines geared to moms. I think your possibilities are endless.

9. John Easton Says:
   October 2nd, 2006 at 6:50 am

   Adam:

   Many of the above thread contributors are far more seasoned than me but I might consider sending copies of your products to reporters, editors, show hosts, etc. who have children. The quality of your work is outstanding and I am sure as parents these media personalities will see your offering in a much different light than the standard media pitch.

   In addition, you might do something similar with local, non-media influencers (corporate officers, community leaders, politicians, etc.). Such people often have large followings who are willing to support any product the influencer endorses.

   Best of Luck,

   John Easton
   Eastonsweb Multimedia

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