Comments on: Journalists suspicious of ‘green’ story ideas http://publicityhound.net/journalists-suspicious-of-green-story-ideas/ Tips, Tricks & Tools for Free Publicity Sat, 11 Feb 2012 15:15:48 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Jonathan Bernstein http://publicityhound.net/journalists-suspicious-of-green-story-ideas/comment-page-1/#comment-260335 Jonathan Bernstein Sun, 20 Jul 2008 00:44:52 +0000 http://publicityhound.net/?p=1576#comment-260335 I think this emphasizes the need to be your own publisher. In my media training manual, "Keeping the Wolves at Bay," I actually have a section called "Interviewing Yourself" which addresses this concept. Websites and blogs (like this one!) means that even if traditional media doesn't want to cover a story, you can publish it yourself. With good Search Engine Optimization, your story can show up prominently, perhaps higher in a Google search than that disdainful newspaper or magazine! Jonathan Bernstein President Bernstein Crisis Management, Inc. I think this emphasizes the need to be your own publisher. In my media training manual, “Keeping the Wolves at Bay,” I actually have a section called “Interviewing Yourself” which addresses this concept. Websites and blogs (like this one!) means that even if traditional media doesn’t want to cover a story, you can publish it yourself. With good Search Engine Optimization, your story can show up prominently, perhaps higher in a Google search than that disdainful newspaper or magazine!

Jonathan Bernstein
President
Bernstein Crisis Management, Inc.

]]> By: Andrew http://publicityhound.net/journalists-suspicious-of-green-story-ideas/comment-page-1/#comment-260074 Andrew Fri, 18 Jul 2008 14:27:54 +0000 http://publicityhound.net/?p=1576#comment-260074 I agree that phoney green stories never work. Not only journalists but everyone else can tell when an organization is putting on an act. It's no good talking the talk unless your story fits with your actions. It's better to keep quiet and let your actions speak for themselves than to try to attach yourself to a green cause simply because it's fashionable to do so. I agree that phoney green stories never work. Not only journalists but everyone else can tell when an organization is putting on an act.

It’s no good talking the talk unless your story fits with your actions. It’s better to keep quiet and let your actions speak for themselves than to try to attach yourself to a green cause simply because it’s fashionable to do so.

]]>