Boston-area Publicity Hounds will have a new magazine to pitch in November.
It’s called “Lola,” and the free magazine will debut in 800 locations throughout greater Boston.
Boston Globe Media, the publisher, calls it an “on-the-go lifestyle magazine that brings Boston women a best friend’s take on everything and anything that can make local life a little better.” Designed for Boston women ages 20 to 50, “Lola” will be full of “locally relevant information with a lively mix of the practical and the impulsive.”
Starting in January, it will appear monthly. The magazine will be small enough to fit into a purse, backpack or briefcase.
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