Comments on: McDonald’s iced coffee showing up on TV news desks

By: Best Coffee Bean Grinders

Best Coffee Bean Grinders — Sun, 26 Jul 2009 08:49:13 +0000

I came upon your post because I sell coffee grinders, and from a merchant’s perspective, product placements are a great way to position our products in front of a mass crowd effectively. More and more people are becoming blind towards traditional advertising, or simply move away from the TV when the program breaks for commercials. Sometimes

By: Kim

Kim — Mon, 25 Aug 2008 18:41:29 +0000

I hate this idea. As it is news has become more of an entertainment business than an information business. The notion that newscasters are now going to shill for McDonald’s disgusts me.

I would stop watching any station that pulled this kind of thing and let them know it.

By: Kelly Watson

Kelly Watson — Sat, 09 Aug 2008 14:17:43 +0000

I saw a story on this in Advertising Age. Goodness, I hope it doesn’t become a trend among newstations. It strikes me as a tacky way to make money — not to mention a dangerous slippery slope for journalists in general.