Comments on: Mother’s Day gift needs pitching tips from Publicity Hounds

By: Jenny

Jenny — Sat, 11 Oct 2008 06:10:36 +0000

Thanks for such an important articles about shopping. This is a very needed info about shopping sites.
Thanks

By: Bennie

Bennie — Mon, 06 Oct 2008 10:15:56 +0000

WOW. Nicely written instructions. You have a real talent.

By: Laura

Laura — Thu, 02 Oct 2008 11:45:18 +0000

Its a great post and useful also because today everybody want to buy shopping goods online.
Thanks for such an helpful post.

By: Joan

Joan — Tue, 04 Apr 2006 13:32:27 +0000

Here’s another idea.

It’s less than six weeks until Mother’s Day, so you’ll miss out on the chance to pitch this as a Mother’s Day gift in most magazines. So consider promoting the bag as a birthday gift or graduation gift.

Many media outlets have gift guides, special sections that specifically feature articles and products that would make great gifts. The Gift List is the only resource I know of that gives contact information and pitching tips for Publicity Hounds who want to promote items for the holidays.

It also has a “late leads” feature that tips you off to media outlets that have decided at the last minute to create a special gift section. I still think there’s time to get into some of the gift guides for newspaper.

Learn more about this at http://tinyurl.com/9es8y

By: Joan

Joan — Tue, 04 Apr 2006 06:35:21 +0000

Here’s my own idea. If the bags are customized, how about making separate bags for Katie Couric, Diane Sawyer and the other female celebrities who host the morning TV talk shows?

You’ll score extra points if your friend does a little research and ties into the design their favorite color, or something that represents their favorite hobby.

Or, since Carrie hosts make-your-own purse parties, pitch a segment in which Carrie teaches Katie or Diane how to make their own customized bags. (Note: Katie might jump ship and become an news anchor for CBS.)

By: Jennifer Raaths

Jennifer Raaths — Thu, 30 Mar 2006 14:13:05 +0000

Thanks for the tips so far – I really enjoyed Joan’s, H.C. and Miriam’s. I’ll have to let everyone know how it goes!

By: Miriam Silverberg

Miriam Silverberg — Wed, 29 Mar 2006 05:28:59 +0000

Send to the wine critic at your newspaper. Also, why not the fashion department, too? In
addition to the bag, why not add a small toy straw hat?

By: Sue Lowery

Sue Lowery — Tue, 28 Mar 2006 19:10:02 +0000

A New Bag for the Old Bag?
Sorry, I just couldn’t resist that awful line! But thanks to you, you just sparked a great idea for us for Father’s Day promo.
We have a book and DVD and are throwing in an embroidered hat for a small extra fee and were just calling it a Father’s Day promo, but now it’s a “Hat’s Off to Fathers!”
Thanks, Joan, I love your newsletter and have to tell you how much I love Port Washington. We discovered it last fall when my photographer/author husband was doing speaking programs in Milwaukee.

By: H. C.

H. C. — Tue, 28 Mar 2006 18:21:36 +0000

Online trend magazines and blogs (even nationally popular ones like Slate.com and DailyCandy.com) tend to have a shorter lead time, so you may still be able to promote this in time for Mother’s Day for gift guide or pick of the day.

For a light-hearted angle (more appropriate for Daily Candy), just talk about the uniqueness of the gift. If you’re pitching a deeper piece, talk about the trend of women becoming more sophisticated about wines and the trend of South American wines as good & cheap and how this gift is a nice sampler.