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Natural hair care products company needs publicity ideas

9 Responses

1. Ginny Wiedower Says:
   July 29th, 2008 at 3:36 pm

   Are there any colleges in your town? If so, try to find out when the sororities on campus meet. You might want to do a round on the sorority meeting night to all of the houses and introduce yourself and your company, and offer samples to the girls. Of course, be sure that they know how to order your products once they fall in love with them!

   The college-age demographic is one that is very plugged in to social networks as well, so if you haven’t already, create a profile on as many social networks as you can.

   Best of Luck!

2. candy t Says:
   July 29th, 2008 at 3:58 pm

   Both men and women whose hair gets exposed to chlorine will benefit from your product. Contact health clubs/gyms that have swimming pools - if your shampoos come in a small size they might stock them for their hirsute clients!

3. Yves Marie Danie Baptiste Says:
   July 30th, 2008 at 12:14 am

   -How about developing partnerships with hair salons? You can give them samples to try out.

   -Develop a profile on sits like Ryze, Facebook, and/or Linkedin. You can share your expertise there.

   -Write articles that demonstrates your experience in hair care.

4. Yvette Stanton Says:
   July 30th, 2008 at 2:35 am

   If you’re wanting people to experiment with your products, you’re going to have to give them away as samples. How about offering free samples to some of the best salons in your local area, to get started?

   You need to get your products into the hands of “big mouths” - people who will talk and talk and talk about how wonderful they are, preferably to all their friends, colleagues, on their blogs and in their columns.

   Also, have you considered the angle of travellers toiletries? With the new liquids and gels regulations on airlines, if you have a small enough bottle, you could corner the market in travellers’ needs. If, as you say, you’ll have to wash your hair less, a mini bottle could potentially last a whole 2-3 week vacation, and certainly a short business trip. To promote these sizes, get your product into hotels and airline magazines.

5. Cheryl Pickett Says:
   July 30th, 2008 at 8:39 am

   As you note, your issue may not be exposure so much as exposure that promotes interaction.

   Few demographics are better than spreading the news than college kids if they like something.

   How about doing some kind of back to school activity? If you you could participate in a street festival near a college, give samples and ask students to try it for a week, if they like it, they send you testimonials via your site in exchange for a coupon for more.

   If that’s not an option, try to set up something via Myspace or Facebook, rent a space to do demos of your product maybe partnering with other vendors trying to reach the same market.

   Additionally, have a contest for the best student created commercial with judging taking place on You Tube. Maybe even offer a semester’s supply of your product, pizza gift certificates to the winners.

6. Susan Says:
   July 30th, 2008 at 9:24 am

   If you want to get people to try the product, why not send samples to beauty bloggers? There are quite a few out there who will try products and blog about their results. One of the biggest is http://beautyaddict.blogspot.com/, but you can scroll down the list of other bloggers listed on her site.

   If you have the budget, taking a booth at festivals and events is also a great way to give away samples and connect with people.

7. Teresa Says:
   July 31st, 2008 at 8:41 am

   Like Susan mentioned, consider sending samples to bloggers. In addition to beauty bloggers, consider mommy bloggers. I’m a member of Philly Mom Bloggers and many of the moms regularly review products and services. Bloggers are great about reviewing the product and posting links back to the product’s website. Your company could also have a series of giveaway contests in exchange for reviews after the giveaway is received and used.

8. John Easton Says:
   August 5th, 2008 at 9:49 am

   As a piggyback to Susan’s comment, I suggest creating a series of short 2-3 minute videos where you show women how to deal with common hair problems and of course you will be using your products in the demos. Once your videos are produced you might consider the following distribution options:

   - YouTube: Millions of people now use YouTube videos to help them solve everyday problems…why not haircare problems

   - Your website: Upload your videos to a multi-episodic streaming environment like SplashcastMedia.com where you can easily feature all of your videos in a single player on your website and viewers can select from among all of your demos

   - Pitch the videos to beauty industry bloggers. Bloggers love “good” video content. See my blog post on this: http://www.customerflypaper.com/?p=48

   - Lobby Loops: Give the videos to salons to play as looped content in their waiting rooms.

   -Evangelists: Create handheld versions of the videos for your satisfied customers to download on their multimedia capable smartphones and iPod devices. They will become walking commercials for you.

   - Pitch your video to popular social networking site managers (myspace, etc.) You would be surprised at how much traffic some of these sites get and if you select sites that attract your target audience, your videos will work 24/7.

   John

9. Helping Market GetGlow Could Help Your Business « The Eastonsweb Multimedia Blog Says:
   August 6th, 2008 at 6:53 am

   [...] stumbling upon a “request for marketing help” post at the Publicity Hound’s blog (Natural hair care Products Company needs publicity ideas) I decided to add my two cents. The inquiring company’s plea went something like, “We’ve [...]

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