True Publicity Hounds take every opportunity to build the buzz and keep it humming, even long after they’re gone.
How? By writing their own obituaries. Check out this article in Newsweek magazine on an emerging trend–writing your own obit.
Go out with a bang and write your own obit
4/27/2005 By
I'm a publicity expert and a former newspaper editor who teaches people how to use the media to establish their credibility, enhance their reputation, position themselves as experts, sell more products and services, promote a favorite cause or issue, and position their companies as employers of choice.
The Publicity Hound