Comments on: PR pros, how do you calculate the value of online publicity?

By: gordon

gordon — Wed, 22 Jul 2009 21:49:25 +0000

Just as a further note to my last comment about the keyword in the URL, you should theoretically still be able to compete by say having a blog post with keyword which should then show up in the URL. Then all things being equal if your site is a more authoritative site with more quality backlinks you should do better!

By: gordon

gordon — Wed, 22 Jul 2009 21:43:31 +0000

Links are great but I just being doing some research for a client and the No.1 ranked site for their target keyword has only 2 backlinks to their 1 page domain!!

I can only figure is its because they have the keyword in their domain name!!

By: Diamonds

Diamonds — Tue, 21 Jul 2009 17:57:42 +0000

I think Grant hit the nail on the head. It should be easier to quantify your online promotional efforts compared to most offline media.

By: Grant

Grant — Sat, 18 Jul 2009 01:31:37 +0000

I personally believe that you should be tracking all links as the internet is one of the very few mediums that you can actually track your online promotional efforts right down to the cent!

The classic quote is “…50% of your advertising budget is wasted but no-one knows which 50%!”

By: Plumber Atlanta

Plumber Atlanta — Fri, 17 Jul 2009 18:27:05 +0000

I don’t think you can put a dollar amount on a link. I think the more links you have, the better you will rank in search engines, and how do you quantify the value of that?

By: Mark...

Mark... — Wed, 15 Jul 2009 15:16:55 +0000

If they’re not putting a dollar amount on links now, they will be in the future. To ignore the power of a well positioned link is ignorance, and without a doubt will control the future of online business.

By: Johseph RwightÄ

Johseph RwightÄ — Tue, 14 Jul 2009 19:52:57 +0000

nclude a specific tracking code within that link and your clients should be able to know exactly If you do an excellent job (the proverbial extra mile traversed) the results will come to you manyfold.

By: Diamonds

Diamonds — Tue, 14 Jul 2009 19:00:00 +0000

The best way to track and quantify results from online promotions is to make sure the blog owners or online newspaper publishers place a link to the client’s site within the story they are publishing. Include a specific tracking code within that link and your clients should be able to know exactly how much traffic those metions are receiving and what the visitors are doing on their sites such as browsing or converting to sales.

By: gerard

gerard — Tue, 14 Jul 2009 18:32:41 +0000

Think of the service you provide to your clients rather than the benefit you could obtain from them. If you do an excellent job (the proverbial extra mile traversed) the results will come to you manyfold.

By: Lora Hyler

Lora Hyler — Tue, 14 Jul 2009 18:31:19 +0000

Unless there’s a time limit or special order code, it’s difficult to tie in the web article to sales. However, it’s essential that PR experts quantify the value of their work for clients. Research web views for websites to determine if these sites are worth pursuing for clients. Religiously do this as much as you would check out circulation for hard copy media outlets, and make sure the demographics (target audience) match with the client’s needs.