Comments on: PR pros, how would you deal with an editor on a power-trip?

By: Mabuhay

Mabuhay — Tue, 27 Oct 2009 14:56:18 +0000

Even as you try to mend fences with this “powerful” editor, you can try and strengthen your linkages with the Lifestyle editors of the other well-circulated publications. (As you know, in the Philippines, there are about three well-circulated broadsheets.) This may make up for the readership lost from the boycott of the first editor. Try also establishing links with those in the lesser-circulated broadsheets. While their readership is limited, your story may gain more prominence in their sections. And you never know when those contacts from the lower circulation papers may move someday up to the dominant broadsheets, right?

By: Joan Stewart, The Publciity Hound

Joan Stewart, The Publciity Hound — Tue, 27 Oct 2009 04:53:05 +0000

Forget about the Lifestyles editor and call her direct supervisor and explain what happened. If you don’t like that answer, keep working your way up the ladder to the publisher.

Everybody works for somebody.

Regardless of whether that works, your clients should start participating in the social media sites. Use video to pull traffic. Create a Facebook fan page. Buy inexpensive ads on Facebook and target to a geographic audience.

By: Gin

Gin — Wed, 21 Oct 2009 04:58:08 +0000

Lifestyles is a broad subject and agree that use of other sections may be necessary. It’s said that bad publicity can be turned around by admitting to any wrongdoing but there was none other than a bitter PR person with a bruised ego. Maybe make a PR around the subject of forgiveness and bad work ethics then invite feedback from the public adding information about other available business services. The feedback may indirectly reflect and change the opinion of the editor. (Is there a board of directors to this paper that notice can also be given regarding the actions of this editor?)

By: Nancy Binzel Pierce

Nancy Binzel Pierce — Tue, 20 Oct 2009 23:39:57 +0000

Ivy, I was once in a similar situation. I suggest finding a neutral third party who is friendly with both sides. Explain the situation to her (or him) and ask her to help you re-establish a relationship. In the meantime, find news angles that would be more appropriate for other sections of the paper. Be sure that they are legitimate, though, and that you’re not just doing it to “get revenge” on the Lifestyles section. Get your client involved in the community and publicize it – rebuild their image as a good corporate citizen. Above all, don’t expect a quick fix. Good luck!

Nancy Pierce, Chief Zealot, Zeal PR, Inc.