Blogger and former journalist David Meerman Scott, who I interviewed several months ago on “The New Rules for Press Releases,” has written about banishing gobbledygook and buzzwords from press releases.

I thought of him this morning when I opened the press release from The Creative Group, a California firm that surveyed advertsing and marketing execs about the most annoying and overused buzzwords in marketing campaigns.

Here’s their list:

—“Outside the box”

—“The big idea”

—“Synergy”

—“ROI”

—“Paradigm shift”

—“Strategy”

—“Integrated solution”

—“CRM” (Customer relationship management)

—“Customer-centric”

—“Voice of the customer”

—“Critical mass”

—“Make it pop”

—“Break through the clutter”

—“Take it to the next level”

—“Innovation”

—“Free value”

—“Organic growth”

—“Low-hanging fruit”

—“It is what it is”

OK, Hounds, what buzzwords drive you crazy? Feel free to add yours to this list.  

 

 

Posted In: Press Releases/News Releases, Writing Articles
posted On: 1/17/2007: 12:01 pm: By Joan
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