A great way to promote your expertise is to write product reviews and submit them to online article directories, and to offline publications.

Christopher Knight of EzineArticles.com offers a template for a simple “pros and cons” article. The review simply lists the pros and cons of a product. 

Lots of people write the popular “how to” articles, but few writers use the pros-and-cons approach. I like it because it’s different and because these articles can be very short. His template weighs it at only 206 words, which makes it a brief.

As I explained during the teleseminar I hosted on “Briefs, Fillers & Quizzes: How to Write Them and Why Editors Love Them,” briefs usually need little editing. They also fit odd-size holes on a page, which makes them more attractive to editors.     

I commented at Chris’ blog and said writers should not use the “pro and con” approach when writing letters to the editor. Those require that you take a strong stand on an issue.    

 

 

 

http://ezinearticles.com/blog/2007/03/the-pros-and-cons-article-template.html

Posted In: Authors & Publishers, Magazine Publicity, Newspaper Publicity, Writing Articles
posted On: 3/27/2007: 8:19 am: By Joan
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