If you’re a nonprofit or charity operating on a shoestring budget, take advantage of an Internet radio show that wants your public service announcements.
“That Marketing Show,” hosted by Rodger Roeser, needs 30-second and 60-second audio public service announcements to air during the show. Your organization can get in front of lots of marketing industry executives who decide which organizations their companies and clients should align with.
No PSA to give them? That’s OK. Rodger can record one for you for a small fee. Learn more here.
Paul Hartunian, who recorded a teleseminar with me called “Failproof Publicity Tips for Your Nonprofit,” says PSAs are just one of many ways that budget-strapped organizations can build the buzz.
He also mentioned creating a free hotline devoted to a specific topic, then recording a different message daily. You don’t even have to man the hotline with a human being. Just tell people to call the hotline for that day’s message. Write a press release about the hotline, and chances are good the media will mention it.
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The Publicity Hound