Scott Lorenz of Westwood Communications has helpful tips on how public speakers can land a spot on a conference panel.

It’s in the latest issue of The Navigator, the ezine published by Bacon’s.

Most important: don’t wait for an invitation! And tell them you’ll help promote the panel as well as the conference.

Here’s my personal experience with panels. I stopped wasting time filling out RFPs to speak at conferences and conventions. In fact, I can’t remember one time when an RFP has led to an invitation.

For me, the three best magnets that attact invitations to speak at conferences:

—My weekly ezine, “The Publicity Hound’s Tips of the Week.” If you’re an expert and you aren’t publishing an ezine, or a tip of the week, start now. See “How to Turn Your Ezine into a Cash Machine.”

—The free articles page at my website, where I can flaunt my expertise.

—Word-of-mouth referrals from happy meeting planners who have hired me. 

If you’re a professional speaker, learn everything you need to know about how to grow your speaking business from my mentor, Tom Antion.  

Posted In: Business Promotion, Writing Articles
posted On: 2/1/2007: 4:24 pm: By Joan
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